Jump to content

Rakuten Advertising

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Justanothersgwikieditor (talk | contribs) at 04:07, 6 October 2020 (top: added source to name change. (edited with ProveIt)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Rakuten Advertising
Company typePrivate
IndustryInternet marketing
FoundedNew York, New York (1996)
HeadquartersNew York, New York
Key people
Yaz Iida, (President, CEO)
ProductsAffiliate marketing
Websitewww.rakutenadvertising.com

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet.[1] [2]

In 2005, Rakuten acquired LinkShare for US$425 million in cash,[3] making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.[4]

Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014.

In 2020, Rakuten Marketing was renamed as Rakuten Advertising.[5]

References

  1. ^ Derek Vaughan (July 12, 2005),Make Money From Your Content Site, Sitepoint.com, retrieved August 12, 2007
  2. ^ "Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences". February 12, 2020.
  3. ^ Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007
  4. ^ Top Japanese Shopping Portals - Alexa Ranking
  5. ^ "Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020.