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B'Twin

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A B'TWIN bicycle

B’TWIN is a trademarked brand of bicycles as well as bicycle parts and accessories marketed by Decathlon,[1] a French sporting goods retailer the largest sporting goods retailer in the world[2] with over 1647 stores in nearly 1000 cities in 57 countries and regions (Jan 2020).[3]

The bicycles are produced by several manufacturers in Asia and Europe. In 2010, a small part of the assembly process has been relocated to France. Since 2008, more than 1 million bicycles were produced in Portugal. They also sell bike accessories and parts for budget prices.

In March 2018, Decathlon said it planned to drop the B’Twin name completely [4] Over approximately the following year, the company migrated the B’Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.[5]

Ranges

B'Twin's product ranges include:

  • Riverside/Original - entry-level hybrid bikes
  • Triban - road bikes[6] including some UCI approved models
  • Rockrider - mountain bikes
  • Elops - Classic city bikes pedal or electric models
  • Long distance city bikes - Bikes built for long distance rides only pedal-powered
  • Tilt - Budget folding bikes pedal-powered and electric powered model available
  • Kids city bikes - City bikes designed for kids different models with different names like "POPLY" "MISTIGIRL" and "RACINGBOY" available
  • Atb bikes - All terrain bikes
  • Nework - active urban bikes

References

  1. ^ "A Brief History of B'TWIN". DecathlonUK.
  2. ^ "Decathlon, known as 'the Aldi of activewear', will open first Aussie store in Sydney tomorrow". news.com.au. 4 December 2017.
  3. ^ "Decathlon in the world". Decathlon Group. Retrieved 25 August 2018.
  4. ^ https://www.cyclingweekly.com/news/product-news/triban-bikes-371063
  5. ^ https://www.bikeradar.com/news/tribans-new-rc500-and-rc520-are-uk-friendly-and-surprisingly-cheap/
  6. ^ Cycling Weekly http://www.cyclingweekly.com/editors-choice/btwin-triban-540-2-358136
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