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Decathlon (retailer)

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Decathlon SA
TypePrivate
IndustryRetail
Founded1976; 50 years ago (1976)
FounderMichel Leclercq
Headquarters
Villeneuve d'Ascq, Nord
,
France
Number of locations
1,902 stores (2025)
Area served
82 countries
Key peopleJavier López (CEO, since March 2025)
ProductsClothing
Sportswear
Sports equipment
RevenueIncrease €20.7 billion (2025)
Increase €910 million (2025)
OwnerAssociation Familiale Mulliez (51%)
Famille Leclercq (49%)
Number of employees
103,000 (2025)
Websitedecathlon.com
Footnotes
[1][2][3]

Decathlon SA (French pronunciation: [dekatlɔ̃]) is a French multinational sporting goods retailer founded in 1976. With 1,902 stores in 82 countries and regions,[1] it is widely recognised as the largest sporting goods retailer in the world.[4][5]

The company manages the research, design, production, logistics and distribution of its products in-house; partners with global suppliers; and markets its own brands directly to consumers in Decathlon-branded big-box stores. The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large, big-box superstores averaging 4,000 m2 in size.[6] Decathlon Group markets its products under more than 20 brands.[7] The company employs about 103,000 people (2025).[1]

History

[edit]
Decathlon's former logo.

Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France.[8] Its holding company was formerly known as Oxylane.[9]

The company expanded abroad to Germany in 1986,[10] Spain in 1992,[10][11] Italy in 1993,[10] Belgium in 1997,[12] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in 2003, Russia in 2006,[13] India and Romania in 2009, Turkey[14] and Czech Republic in 2010, Sweden in 2011, Taiwan and Lebanon[15] in 2012, Hong Kong in 2013, Malaysia, Singapore, Slovenia and Mexico[16] in 2016, South Africa, Philippines, Tunisia[17][18] and Indonesia and Israel in 2017; in South Korea, and Australia in 2018, and Canada and Serbia in 2019.[citation needed]

In September 2019, Decathlon reached an agreement with Alltricks, an online retailer of accessories for cyclists and runners.[19][20][21][22]

In 2022 Decathlon closed their retail store presence in the United States.[23][24]

In 2023, Decathlon opened a training centre in Lille.[25] By October 2023, Decathlon had nine training centres in partnership with Afpa Entreprises, an association for the professional training of adults, and three centres of its own on its premises.[25]

In November 2023, Decathlon acquired Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment.[26][27] Decathlon is increasing its investments to boost production and expand its retail presence in India, from where it presently exports around 65% of its output to international markets, according to Global CEO Barbara Martin Coppola.[28]

In July 2024, Decathlon reported its investment Recyc'Elit, a start-up specialized in the chemical recycling of polyester textiles and complex PET plastics.[29] This year it was also announced that Decathlon is partnered CNES and Spartan Space to develop an intravehicular spacesuit.[30] In November 2025, Decathlon unveiled its first spacesuit for European astronauts to wear aboard the International Space Station.[31][32]

In April 2025, Decathlon initiated a process to sell a 30% stake of its China business, with its China business being valued at over $1 billion.[33]

In June 2026, Decathlon acquired a 10% stake of Brompton Bicycle.[34][35]

Corporate affairs

[edit]

Financial results

[edit]

The key trends of Decathlon are (as at the financial year ending 31 December):[36]

Revenue[a]
(€ bn)		 Net income
(€ m)		 Digital
sales share		 Number of
employees		 Number of
served
countries[b]		 Number of
stores		 Number of
products sold
(bn)
2010[37] 6.0 45,000
2011[37] 6.5 50,000
2012[37] 7.0 55,000
2013[37] 7.4 59,726 20 723
2014[38] 8.2 64,934 21 884
2015[39] 9.1 71,707 23 1,021 0.94
2016[40] 9.9 78,267 22 1,176
2017[41] 11.0 82,171 39 1,352
2018[42] 11.3 96,002 51 1,511
2019[43] 12.4 102,307 57 1,647
2020[44] 11.4 550[45] 19% 93,710 60 1,697
2021[46] 13.8 913 21% 105,000 70 1,747
2022[47] 15.4 923 17% 105,000 72 1,751
2023[48] 15.6 931 17.4% 101,000 78 1,749 1.19
2024[1] 16.2 787 20% 101,000 79 1,817 1.18

Chief executive officers

[edit]

Product brands

[edit]

Decathlon is vertically integrated, designing and developing its own products and marketing under its more than 85 brands, with each sport, and often sub-sports and sports groups, having their own. In March 2024, the company launched a simplified brand portfolio consisting of category specialist brands and expert brands.[52][53]

Category specialist brands

[edit]

Expert brands

[edit]

Sports team ownership

[edit]

Mountain biking

[edit]

In 2022, Decathlon formed Rockrider Ford Racing Team (later renamed as Decathlon Ford Racing Team) and entered the UCI Mountain Bike World Championships.[54][55]

Cycling

[edit]

In November 2023, Decathlon was announced as the co-title sponsor of the UCI WorldTeam professional cycling team AG2R La Mondiale Team in a five-year deal from 2024 onwards, renaming the team as Decathlon–AG2R La Mondiale Team.[56]

In July 2025, Decathlon announced it has taken full ownership of the team from AG2R La Mondiale that will take effect at the end of the season. With the full ownership, Decathlon aims to be the world top three team by 2028 and will increase the team budget to €40 million.[57][58] Shortly after, Decathlon announced CMA CGM as the team's co-title sponsor in a five-year deal and will race as Decathlon–CMA CGM Team starting 1 January 2026.[59]

The team announced it will launch a women's team in 2027.[60]

Sponsorship

[edit]

Association football

[edit]

Clubs

[edit]

Players

[edit]

Associations and leagues

[edit]

Kipsta is the official match ball supplier for the following associations and leagues:

International confederation and tournament

[edit]

Athletics

[edit]

Basketball

[edit]

Cycling

[edit]

Indoor football

[edit]

Mountain biking

[edit]
  • France Decathlon Ford Racing Team (Bike supplier)[93]

Padel

[edit]

Skateboarding

[edit]

Squash

[edit]

Tennis

[edit]

Players

[edit]

Events

[edit]

Other notable sponsorships

[edit]

Decathlon Germany will be the main sponsor of the IBU World Cup Biathlon as of the 2021–22 season.[106]

Decathlon bought a five-year naming rights for Lille's Stade Pierre-Mauroy for €6 million from 2022 onwards, renaming the stadium as Decathlon Arena Stade Pierre-Mauroy.[107]

Since 2023, Van Rysel has been the title sponsor of the Roubaix cycling team, renaming the team as Van Rysel–Roubaix Team.[90]

Decathlon became an official partner of the Paris 2024 Olympic and Paralympic Games.[108][109] The partnership was extended with Decathlon supplying official uniforms to the International Paralympic Committee members for the 2026 Winter Paralympic Games.[110]

Decathlon Lebanon is the title sponsor of the Lebanese Basketball League, renaming it as the Decathlon Lebanese Basketball League.[111]

Locations

[edit]
Countries with Decathlon stores[44]
A store in Dalian, China
Decathlon store in Southside Wandsworth, London, England

As of June 2026, Decathlon operated 1,902 stores worldwide in nearly 1,000 cities and 82 countries.[1]

Online delivery has been introduced in Australia, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Croatia, Czech Republic, Chile, Colombia, Costa Rica, Estonia, France, Germany, Greece, Hong Kong SAR, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Kenya, Lebanon, Lithuania, Mainland China, Malta, Mexico, Netherlands, Poland, Portugal, Philippines, Romania, Serbia, Singapore, Slovenia, Spain, Taiwan, Turkey, Ukraine, United Kingdom, and recently, Cambodia, Egypt, Malaysia, Thailand, Vietnam and Kosovo.[112]

In August 2026, Decathlon announced the closure of its Cheltenham store in Regent Arcade. The 20,000-square-foot store, which opened in November 2021 as the company's first store in Gloucestershire, was scheduled to close on 29 August 2026.[113][114]

Economic review

[edit]

Its success has greatly contributed to the decline of independent retailers in France, while the spread of its own brands has caused great difficulties for traditional manufacturers. 2008 was a record year for the company as the brand Decathlon had beaten all its competitors on three key points: margin, market share, and highest turnover per square meter of retail space. It is arguably the third at a global level.[citation needed] A 2008 survey of 774 catchment areas at the request of the Ministry of Economy and Finance shows that "for sporting goods, Decathlon is dominant in 92.8% of zones".[115] This dominant position has the effect of marginalizing its commercial competitors, including independent retailers.[116]

Competition

[edit]

In 2009, Decathlon's sector rivals, Go Sport [fr] and Sport 2000 [fr], joined forces to set up a common purchasing centre in Switzerland, intended to "pressurize most of the major international suppliers", according to François Neukirsh, Managing Director of Go Sport, in the newspaper Les Échos. Otherwise, the company does not have significant competition due to its specific target audience in mass-market retail. Intersport is also a major competitor mainly in the European market. Decathlon has changed its name to Nolhtaced for a month in Belgium for promoting reverse shopping.[117]

Controversies

[edit]

Human rights issues and use of forced labour

[edit]

Decathlon has been under scrutiny after reports indicate that the company's suppliers in Sri Lanka's free trade zones violate the country's labour laws.[118]

Since 2003, Decathlon has adopted a social charter of the Social and Environmental Responsibility World Forum regarding human rights, health and safety, respect for the environment, corruption and management and communication.[119] Decathlon has, however, declined to disclose the names of its suppliers.

In February 2025, working with the France 2 show Cash Investigation, French non-governmental organization Disclose revealed that Qingdao Jifa Group, a Chinese textile manufacturer which supplies clothing to Decathlon, had possibly sourced cotton from Xinjiang, and had definitely taken government subsidies to "train ethnic minorities." This wording has been associated with state-sponsored forced labor programs targeting the region's Uyghur minority.[120]

2022 Russian invasion of Ukraine

[edit]

Following the 2022 Russian invasion of Ukraine, many international, particularly Western companies, pulled out of Russia. Decathlon has been criticized for not announcing any scaling down of its operations.[121][122] On 29 March, Decathlon announced that it has ceased its operations and suspended the operation of all its stores in Russia.[123] However, reports in mid-June indicated that the stores are still in operation and may be temporally closed by the end of the month until it becomes possible to renew supplies.[124]

In May 2023, it became known that the Turkish company FLO Retailing and the Lebanese Azadea Group were negotiating the purchase of the Russian Decathlon. FLO Retailing has previously bought the Russian business of the Reebok chain.[125] As a result, the Russian government approved the sale of Decathlon to the Russian company ARM, which previously acquired the brand of the Spanish retailer Mango on a franchise basis. ARM promised to reopen all 35 Decathlon stores in Russia.[126] In December 2023, Decathlon confirmed that they are supplying a limited quantity of their products to ARM for a limited time period as part of the company's disengagement agreement in Russia in response to a report that the company continued to supply their products to Russia through shell companies.[127][128]

Notes

[edit]
  1. ↑ "net sales"
  2. ↑ "territories"

References

[edit]
  1. 1 2 3 4 5 "Key figures". Decathlon United Media. Retrieved 5 June 2026.
  2. ↑ "DECATHLON GROUPʼs 2025 Performance". Decathlon United Media. 2 April 2026. Retrieved 5 June 2026.
  3. ↑ "Sports retailer Decathlon reports stronger 2024 sales as new CEO takes over". Reuters. 31 March 2025.
  4. ↑ "Decathlon, known as 'the Aldi of activewear', will open first Aussie store in Sydney tomorrow". news.com.au. 4 December 2017.
  5. ↑ "Largest Sporting Goods Retailer, Decathlon Boosts Ground-Level Distribution Visibility with LogiNext". Business Wire. 28 September 2017.
  6. ↑ Caruel, Sarah. "Decathlon - Oxylane - Ox'IT". International Internships. Archived from the original on 20 June 2015. Retrieved 15 May 2015.
  7. ↑ "Our Passion Brands | Decathlon". Corporate.decathlon.com. Retrieved 2 August 2026.
  8. ↑ "Sporting Goods Retailer 'Decathlon' Launches Rapid Cross-Canada Superstore Expansion [Feature]". RETAIL INSIDER. 28 August 2019. Retrieved 16 April 2020.
  9. ↑ Conso, L. S. A. (29 October 2014). "Et Oxylane redevient Décathlon". LSA. Retrieved 6 December 2023.
  10. 1 2 3 "Décathlon tente une percée en Italie". Les Echos. 2 April 1993. Retrieved 6 December 2023.
  11. ↑ Conso, L. S. A. (14 June 2012). "Décathlon, à fond la forme en Espagne". LSA. Retrieved 6 December 2023.
  12. ↑ "Decathlon klaar voor drie nieuwe winkels". De Standaard (in Belgian Dutch). October 2004. Retrieved 11 January 2021.
  13. ↑ "Décathlon prépare son entrée en Russie". LSA (in French). 10 October 2005. Retrieved 13 December 2025.
  14. ↑ "Tarihimiz". decathlon.com.tr. Retrieved 10 September 2021.
  15. ↑ "Décathlon ouvre un premier magasin au Liban". Fashion Network. Retrieved 1 April 2024.
  16. ↑ "¿Quienes somos?". Decathlon Mexico. Retrieved 16 February 2024.
  17. ↑ "Decathlon a ouvert son premier magasin en Tunisie". Fashion Network. Retrieved 6 December 2023.
  18. ↑ "Tunisie : Décathlon débarque dans le pays". Infomédiaire. Retrieved 6 December 2023.
  19. ↑ "Decathlon s'offre Alltricks, l'Amazon du vélo". Les Echos. 2 September 2019. Retrieved 25 December 2023.
  20. ↑ "Decathlon rachète Alltricks, start-up du cycle". Le Figaro. 3 September 2019. Retrieved 25 December 2023.
  21. ↑ "Avec Alltricks, Decathlon s'offre la référence des amateurs de vélo et se renforce dans l'e-commerce". BFMTV. Retrieved 25 December 2023.
  22. ↑ "Avec Alltricks, Decathlon se développe sur le marché du vélo d'occasion". Entreprendre. 16 November 2022. Archived from the original on 25 December 2023. Retrieved 25 December 2023.
  23. ↑ Li, Roland (February 2022). "World's largest sports retailer to close stores in S.F. and Emeryville, another loss during pandemic". sfchronicle.com. San Francisco Chronicle. Retrieved 30 August 2024. French sports retailer Decathlon is closing its only U.S. stores, in San Francisco and Emeryville, another downsizing amid the pandemic.
  24. ↑ "French sporting goods retailer Decathlon to shutter last two US locations, both in Bay Area". www.bizjournals.com. Retrieved 30 August 2024.
  25. 1 2 "Decathlon lance son centre de formation à Lille". Fashion United. 12 October 2023. Retrieved 21 February 2024.
  26. ↑ "DECATHLON ACQUIRES BERGFREUNDE". Adnkronos. 27 November 2023. Retrieved 27 November 2023.
  27. ↑ "Decathlon fait l'acquisition du spécialiste outdoor Bergfreunde". Fashion Network. Retrieved 25 December 2023.
  28. ↑ "Decathlon to accelerate investments in India on production, expansion: CEO". Business Standard. 17 March 2024. Retrieved 22 March 2024.
  29. ↑ Nouvelle, L'Usine (9 July 2024). "Decathlon investit dans Recyc'Elit". L'Usine Nouvelle. Retrieved 10 July 2024.
  30. ↑ Parsonson, Andrew (27 May 2024). "CNES, Decathlon, Spartan Space and MEDES to Develop Spacesuit". European Spaceflight. Retrieved 14 November 2025.
  31. ↑ Cuthbertson, Anthony (17 November 2025). "Decathlon unveils first space suit for European astronauts". The Independent. Retrieved 29 December 2025.
  32. ↑ Ulea, Anca (17 November 2025). "French sports brand Decathlon designs Europe's next space suit". Euronews. Retrieved 29 December 2025.
  33. ↑ "Decathlon plans to sell 30% stake in China business, Bloomberg News reports". Reuters. 29 April 2026.
  34. ↑ Butler, Sarah (30 June 2026). "Brompton sells stakes to Decathlon and Chinese Labubu backer". The Guardian. ISSN 0261-3077. Retrieved 30 June 2026.
  35. ↑ Wise, Anna (30 June 2026). "London folding bike maker Brompton sells stake in business to Decathlon". The Standard. Retrieved 30 June 2026.
  36. ↑ "Key figures". Retrieved 15 June 2025.
  37. 1 2 3 4 "Sustainable Development Report 2013". Retrieved 16 June 2025.
  38. ↑ "Sustainable Development Report 2014". Retrieved 16 June 2025.
  39. ↑ "Sustainability Report 2015". Retrieved 16 June 2025.
  40. ↑ "DECLARATION OF EXTRA FINANCIAL PERFORMANCE 2016". Retrieved 16 June 2025.
  41. ↑ "DECLARATION OF EXTRA FINANCIAL PERFORMANCE 2017". Retrieved 16 June 2025.
  42. ↑ "DECLARATION OF EXTRA FINANCIAL PERFORMANCE 2018". Retrieved 16 June 2025.
  43. ↑ "DECLARATION OF EXTRA FINANCIAL PERFORMANCE 2019". Retrieved 15 June 2025.
  44. 1 2 "DECLARATION OF EXTRA FINANCIAL PERFORMANCE 2020". Decathlon Group. Retrieved 24 January 2022.
  45. ↑ "Decathlon sees upside after a 6% drop in 2020". Sporting Goods Intelligence. 16 March 2021. Retrieved 15 June 2025.
  46. ↑ Decathlon. "Decathlon United 2021 Facts and figures…". Decathlon United Media. Retrieved 15 June 2025.
  47. ↑ "Key figures". figures found in source code of website. Archived from the original on 24 May 2023. Retrieved 15 June 2025.{{cite web}}: CS1 maint: others (link)
  48. ↑ "Key figures". Archived from the original on 14 September 2024. Retrieved 15 June 2025.
  49. ↑ "Decathlon Announces New Chief Executive Officer". Decathlon. Retrieved 5 September 2023.
  50. ↑ "Nomination Direction Générale du groupe Decathlon". Decathlon Presse et Media (in French). Retrieved 26 January 2022.
  51. ↑ "Sports retailer Decathlon reports stronger 2024 sales as new CEO takes over". Reuters. 31 March 2025.
  52. ↑ Hill, Eloise (12 March 2024). "Decathlon unveils global rebrand as it overhauls logo, stores, and business model - Retail Gazette". Retail Gazette. Retrieved 13 March 2024.
  53. ↑ "Decathlon new brand identity and positioning". Decathlon United. 12 March 2024. Retrieved 13 March 2024.
  54. ↑ "Savilia Blunk Joins Decathlon RockRider Ford Racing Team". Decathlon. 30 March 2023. Retrieved 17 May 2026.
  55. ↑ A., Migue (13 March 2024). "Decathlon arrives at the XC World Cup: new name and kits for the". brujulabike.com. Retrieved 17 May 2026.
  56. 1 2 Decathlon (27 November 2023). "DECATHLON x AG2R LA MONDIALE". Decathlon United. Archived from the original on 18 December 2023. Retrieved 18 December 2023.
  57. ↑ Becket, Adam (7 July 2025). "'We want to shape the future of the sport' - Decathlon takes over from AG2R La Mondiale at French squad and aims to become super-team in three years". Cycling Weekly. Retrieved 1 September 2025.
  58. ↑ Kennedy, Rachael (9 July 2025). "Decathlon to take full ownership of AG2R La Mondiale cycling team - Insider Sport". Insider Sport. Retrieved 1 September 2025.
  59. ↑ Magli, Dom (23 July 2025). "CMA CGM becomes co-title sponsor of Decathlon cycling team". Port Technology International. Retrieved 1 September 2025.
  60. ↑ Davidson, Tom (29 July 2026). "'A crucial milestone' – Decathlon CMA CGM to launch women's team in 2027". Cycling Weekly. Retrieved 9 August 2026.
  61. ↑ "RAEC Mons Kit History". Football Kit Archive. Retrieved 2 August 2026.
  62. ↑ "RWDM Brussels Kit History". Football Kit Archive. Retrieved 2 August 2026.
  63. ↑ "City of Liverpool Kit History". Football Kit Archive. Retrieved 2 August 2026.
  64. ↑ "No More Puma - Kipsta Nancy 22-23 Home Kit Revealed". Footyheadlines.com.
  65. ↑ "Decathlon Italia nuovo technical partner della Casertana FC". Casertanafc.it.
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  67. ↑ "DECATHLON x Antoine Griezmann partnership". Decathlon United Media. Retrieved 25 January 2025.
  68. ↑ Burke, Dan (24 January 2025). "📸 Antoine Griezmann signs boot deal with surprising new company". OneFootball. Retrieved 25 January 2025.
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  72. ↑ "Trophée des champions : un design spécial, signé Decathlon-Kipsta, pour le ballon de la trentième édition". La Voix du Nord (in French). 6 January 2026. Retrieved 13 January 2026.
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  79. ↑ Wright, Andy (11 January 2025). "Gressier Joins KIPRUN". Meta Endurance. Retrieved 25 January 2025.
  80. ↑ Vanimal, Amjad (19 January 2026). "FIBA West Asia Super League seals major game ball partnership for upcoming season". Gulf Times. Retrieved 3 February 2026.
  81. ↑ Decathlon Lebanon [@decathlonleb]; (16 January 2026). "Halftime spotlight during the recent game between Al Riyadi vs Sagesse at @officialwasl 🚨 Decathlon Basketballs were officially announced as FIBA WASL League's game ball 🏀 We're proud to be an Official Partner of the West Asia Super League 🏆" – via Instagram.
  82. ↑ "Windrose Giants Antwerp gaat met Decathlon in zee: "Samenwerking is meer dan louter commerciële sponsoring"". GVA (in Belgian Dutch). 3 October 2024. Retrieved 2 October 2025.
  83. ↑ "Toutes les équipes nationales belges joueront désormais en tenues Decathlon". Basketball Belgium (in French). 12 May 2025. Retrieved 26 September 2025.
  84. ↑ "Belgium Jersey History". Basketball Jersey Archive. Retrieved 26 September 2025.
  85. ↑ Hrincescu, Simona (5 March 2025). "Decathlon announces partnership with Washington Wizards' rising star Alex Sarr". Business Review (in Romanian). Retrieved 7 April 2025.
  86. ↑ "Decathlon è il nuovo sponsor tecnico della Tezenis Verona". Scaligera Baket Verona Review (in Italian). 9 July 2025. Retrieved 7 July 2025.
  87. ↑ "Decathlon è il nuovo sponsor tecnico della Tezenis Verona". Telenuovo (in Italian). 9 July 2025. Retrieved 7 July 2025.
  88. ↑ "Decathlon and NBA team up globally for league-branded merchandise". marketing-interactive.com. 22 January 2021. Retrieved 7 November 2022.
  89. ↑ Fresen, Natalie (3 October 2023). "NBA and Decathlon announce multiyear partnership expansion | Retail Bulletin". Retail Bulletin | Daily UK Retail News. Retrieved 18 December 2023.
  90. 1 2 "Targeting the Classics, VAN RYSEL bolsters relationship with Vélo Club de Roubaix". endurance.biz. 12 January 2026.
  91. ↑ "Two Stripes United: Decathlon ist offizieller Ausrüster". Decathlon (in German). Retrieved 7 June 2026.
  92. ↑ Klingelhöfer, Claudia (18 September 2025). "Decathlon Germany pushes teamsport ambitions with Icon League sponsorship". Sporting Goods Intelligence. Retrieved 7 June 2026.
  93. ↑ A., Migue (25 January 2025). "The Decathlon Ford Racing Team unveils new signing, bike, and equipment for 2025". brujulabike.com. Retrieved 17 May 2026.
  94. ↑ "It's official, Coki Nieto is becoming the new face of the Kuikma project". Padel Magazine. 26 January 2026. Retrieved 3 February 2026.
  95. ↑ Alley, Blair (31 January 2025). "Watch: Max Berguin's Welcome Part for Decathlon Skateboarding". TransWorld SKATEboarding. Retrieved 8 June 2026.
  96. ↑ Alley, Blair (23 December 2024). "Adrien Bulard's heavy new video part is here, "It's Been a Minute"". TransWorld SKATEboarding. Retrieved 8 June 2026.
  97. ↑ "TEAM by Decathlon Skateboarding". Decathlon Skateboarding. 28 March 2023. Archived from the original on 8 June 2026. Retrieved 8 June 2026.
  98. ↑ Alley, Blair (8 October 2025). "Decathlon Skateboarding Turns Roos Zwetsloot Pro — Video Part Out Now". TransWorld SKATEboarding. Retrieved 8 June 2026.
  99. ↑ Fontrodona, Marc (11 October 2025). "Roos Zwetsloot, nueva Pro de Decathlon". Diario AS (in Spanish). Retrieved 8 June 2026.
  100. ↑ "Squash partners - OPFEEL - DECATHLON". 26 March 2023. Archived from the original on 26 March 2023. Retrieved 26 March 2023.
  101. ↑ "Decathlon Opfeel Squash Rackets". Squash Source. 27 May 2017.
  102. ↑ Sanford, Jordan (3 January 2022). "Au Revoir: Gaël Monfils ends decade long partnerships with Wilson and ASICS". Tennis.com.
  103. ↑ Fairbairn, Tony (18 May 2022). "Daria Kasatkina Praises New Racket After Discovering Form Ahead Of Roland Garros". ubitennis.net.
  104. ↑ "ATP-Tour: Decathlon startet mit dem "KUIKMA All Court Pro"-Tennisball durch". Tennisnet (in German). 10 December 2025. Retrieved 2 January 2026.
  105. ↑ "Our tournaments". Artengo.com. Archived from the original on 25 January 2025. Retrieved 25 January 2025.
  106. ↑ "DECATHLON Germany named Main Sponsor of BMW IBU World Cup Biathlon". International Biathlon Union. 9 November 2021.
  107. ↑ Jones, Rory (10 June 2022). "Lille's Stade Pierre Mauroy gets €6m Decathlon naming rights deal, says report". SportsPro. Retrieved 7 November 2022.
  108. ↑ "Decathlon official partner of Paris 2024 Olympics and Paralympics". Decathlon United (in French).
  109. ↑ "Decathlon sort une collection délicieusement vintage pour les Jeux Olympiques". GQ Magazine. Retrieved 4 June 2024.
  110. ↑ "Decathlon suits up IPC for Milano Cortina". Inside The Games. 8 December 2025. Retrieved 17 January 2026.
  111. ↑ "Decathlon Lebanese Basketball League". MTV Lebanon. Retrieved 30 June 2025.
  112. ↑ "Delivery information". Archived from the original on 9 December 2019. Retrieved 1 December 2020.
  113. ↑ "Decathlon to shut Cheltenham flagship store - Retail Gazette". 18 August 2026. Retrieved 20 August 2026.
  114. ↑ SoGlos (12 August 2026). "Decathlon announces closure of Cheltenham Regent Arcade store". www.soglos.com. Retrieved 20 August 2026.
  115. ↑ Distribution : l'enquête secrète de Lagarde, Le Nouvel Observateur no. 2275, 12 June 2008
  116. ↑ « La déferlante des MDD façon Decathlon déstabilise évidemment les marques traditionnelles. », Gilles Tanguy : Decathlon, le colosse qui écrase tous ses rivaux, Capital, 3 July 2009; « Cinq cents personnes rassemblées jeudi à Saint-Denis (Seine-Saint-Denis) à l'appel de la fédération textile - habillement - cuir CGT, ont envahi un magasin Decathlon près du Stade de France pour protester contre les plans de licenciements et les délocalisations dans le secteur textile, a-t-on appris de sources policière et syndicale. », Nouvelobs.com, 06.03.2003[link removed].
  117. ↑ "Decathlon changes name to 'Nolhtaced' in Belgium; find out why". The Indian Express. 13 October 2022.
  118. ↑ "Sewing on an Empty Stomach". Zeit Online. 6 December 2017. Retrieved 3 June 2019.
  119. ↑ , Bipiz Online, 23 February 2016
  120. ↑ "Decathlon : révélations sur un champion de l'exploitation". Disclose. 4 February 2025.
  121. ↑ Pladson, Kristie. "Which companies have pulled out of Russia over the Ukraine invasion?". dw.com. Retrieved 11 March 2022.
  122. ↑ "Auchan, Total, Renault… L'embarras des entreprises françaises en Russie". L'Obs (in French). 8 March 2022. Retrieved 13 March 2022.
  123. ↑ "Decathlon finally closes Russian stores after boycott calls". Retail Gazette. 29 March 2022. Retrieved 29 March 2022.
  124. ↑ «Декатлон» в конце июня закроет московские магазины, Moscow Times, 15 June 2022
  125. ↑ "Владелец российского бизнеса Reebok и собственник комплекса Dubai Mall могут выкупить активы Decathlon в нашей стране". Vedomosti (in Russian). 30 May 2023.
  126. ↑ "Правительство одобрило продажу Decathlon компании—владельцу франшизы Mango". Kommersant (in Russian). 21 July 2023.
  127. ↑ "French sports retailer acknowledges secretly supplying Russia". Le Monde. 19 December 2023. Retrieved 13 March 2024.
  128. ↑ "Press Release December 19th, 2023". Decathlon United. 19 December 2023. Retrieved 13 March 2024.
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