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Avenue (store)

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Avenue Stores, LLC
Company typePrivate
IndustryRetail
Founded1987; 37 years ago (1987) (as The Avenue)
Defunct2019 (stores)
FateBankruptcy
HeadquartersRochelle Park, New Jersey, U.S.
Number of locations
222 (33 states)[1] (2019)
Key people
Mark Walsh (CEO)
ProductsClothing, footwear, jewelry
RevenueIncreaseUS$399.25.1 million (2006)
IncreaseUS$12.982 million (2006)
IncreaseUS$10.48 million (2006)
OwnerVersa Capital Management
Websitewww.avenue.com

Avenue Stores LLC is a specialty retailer in the United States offering plus-size clothing to women who wear larger-size clothing. The company serves a target audience of women aged between 25 and 55 years of age, wearing apparel of size 14 or larger. The group operated 222 stores in 33 states in 2019,[1] all under the name The Avenue.[2]

The company was purchased by Redcats USA, part of the French group Kering, in November 2007.[3]

Early in 2012, United Retail Group, Inc., Avenue's parent company, filed for Chapter 11 bankruptcy and was acquired by Versa Capital Management.[citation needed]

On August 9, 2019, Avenue Stores again filed for Chapter 11 bankruptcy. The case was filed in Delaware as case number 19-11842. According to an affidavit filed by David Rhoads, the company's President and Chief Financial Officer, the company struggled to compete. It planned to use the bankruptcy process to sell its e-commerce business and wind down its physical stores. The e-commerce business maintains the domains: avenue.com and loralette.com SB360 Capital Partners, LLC has been identified as the stalking horse bidder.[4][5]

In October 2019, the e-commerce assets were sold to Australian retailer City Chic Collective.[6][7]

References

  1. ^ a b "Avenue store closings 2019: Plus-size retailer files for bankruptcy". www.usatoday.com. Retrieved 2019-08-23.
  2. ^ "History of United Retail Group Inc. – FundingUniverse". www.fundinguniverse.com. Retrieved August 23, 2019.
  3. ^ "Cengage Learning". www.cengage.com. Retrieved August 23, 2019.
  4. ^ "Bankruptcy Filing for Avenue Stores". IBTimes. Retrieved 2020-05-10.
  5. ^ "New Chapter 11 Bankruptcy Filing - Avenue Stores LLC". Petition11. Retrieved 2020-05-10.
  6. ^ Acquisition of Avenue’s e-commerce business approved City Chic Collective October 8, 2019
  7. ^ City Chic broadens US reach with e-commerce acquisition Inside Retailing October 8, 2019