A. Parasuraman

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Parasuraman in 2017

A. "Parsu" Parasuraman is a marketing professor and author. He is the Professor and the James W. McLamore Chair in Marketing at the University of Miami.[1][2]


Parasuraman got his bachelor's degree in Mechanical Engineering from IIT Madras and MBA in Marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively.[1][2] He then proceeded to the United States where he gained a doctorate in Business Administration from Indiana University in 1975.[1]


Parasuraman was one of the co-authors of the classic study on Services marketing,[3] which developed the concept of SERVQUAL. The SERVQUAL model has become fundamental in the analysis of marketing in the services sector and one of the highest cited marketing papers ever.

He has also been involved in developing the Technology Readiness Index (TRI), which measures the degree of technology readiness and adoption in businesses.[4]

External links[edit]


  1. ^ a b c "Marketing Legends: A. Parsu Parasuraman". ama.org. Retrieved February 8, 2018.[dead link]
  2. ^ a b "A. Parasuraman". Archived from the original on 2017-06-19. Retrieved February 8, 2017.
  3. ^ Parasuraman, A.; Valarie Zeithaml; Leonard Berry (1988). "SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality". Journal of Retailing. 64 (1): 12–40.
  4. ^ "Professor A. Parasuraman". Archived from the original on 2018-02-09. Retrieved February 8, 2018.