The Indian National Congress based its 2004 election campaign on the aam aadmi theme. The party's slogan for the election was Congress ka Haath, Aam Aadmi ke Saath ("the hand of the Congress is with the common man"). In 2007, the Congress launched its Aam Aadmi Ka Sipahi ("the Common Man's Soldier") campaign to popularize the programmes of its UPA government.
The expression was also adopted by the Aam Aadmi Party, formed in 2012. At that time, the Congress objected to the newly formed party's name, claiming that the aam aadmi has been synonymous with the Congress since 1885.
- C.V.Narasimha Reddi (2014). Effective Public Relations and Media Strategy. PH Learning. p. 342.
- "Soldier tag for Youth Cong – Pro-poor Scheme launched". The Daily Telegraph. 14 May 2007. Retrieved 2 February 2010.
- "Congress objects to 'aam aadmi' in Kejriwal's party". Hindustan Times. 2012-11-24.
- "Robert Vadra off Facebook after 'mango men in banana republic' remark". NDTV. 2012-10-09.
- "Robert Vadra mocks ‘aam aadmi’ on Facebook, then beats retreat". Indian Express. 2012-10-08.
- Sinha, Saurabh (23 June 2014). "Make aam admi, not Maharaja, mascot of Indian aviation: Modi". The Times of India. Archived from the original on 23 June 2014.