This article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. (September 2017)
The topic of this article may not meet Wikipedia's general notability guideline. (September 2017)
Agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts on those that deliver value to the end-customer. This emerging practice in marketing applies selected principles of agile software development. Proponents argue this increases speed, quality, flexibility, and effectiveness of a marketing department.
At a high-level, agile marketing may be described as a group of teams organizing around the question “How can we best deliver value to our customer?” Teams collaborate across an organization executing a set of high priority tasks over a recurring short (1-4 week) period - adapting direction, objectives, and processes as needed.
The core Agile Marketing principles are as follows.
- This is more about responding to changes over following the plan.
- Focus on working not only documentation
- Focus more on Individuals not only process
- Focus more on Customer collaboration not the Contract or negotiation
- Power, Brad. "A Technique to Bridge the Gap Between Marketing and IT". Harvard Business Review.
- "What is Agile Marketing: Everything You Need to Know". Marketing Insider Group. 2019-05-30. Retrieved 2020-11-03.
- "How to choose the right agile marketing framework". MarTech Today. 2020-06-05. Retrieved 2020-11-03.
- Olajiga, Femi. "Lean Agile Marketing". cxconversion.com.
- Olajiga, Femi. "Agile Marketing Team Structure". cxconversion.com.