Ajay Kohli

Ajay Kumar Kohli
Ajay Kumar Kohli
Nationality	United States
Known for	Market orientation
Title	Gary T. and Elizabeth R. Jones Chair
Academic background
Education	University of Pittsburgh; Indian Institute of Management Calcutta; Indian Institute of Technology Kharagpur
Thesis	Determinants of Influence in Organizational Buying: A Contigency Perspective (1986)
Doctoral advisor	Gerald Zaltman
Academic work
Discipline	Marketing
Institutions	Georgia Institute of Technology; Emory University; University of Texas at Austin

Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology.^[1] He is known for his work on market orientation^[2], marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing.^[3] He is a fellow of the American Marketing Association.^[4]^[5]

Selected publications

Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.