Akio Toyoda

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Akio Toyoda
Akio Toyoda cropped 2 Mark Templin and Akio Toyoda 20110818 2.jpg
Akio Toyoda (2011)
Born (1956-05-03) 3 May 1956 (age 64)
Nagoya, Japan
EducationKeio University
Babson College
F.W Olin Graduate School Of Business (MBA)
Toyota Motor Corporation
Parent(s)Shoichiro Toyoda

Akio Toyoda (豊田 章男, Toyoda Akio, born 3 May 1956) is a Japanese business executive and the current president of Toyota Motor Corporation.[1] He is the great grandson of the Japanese industrialist Sakichi Toyoda, and the grandson of both the founder of Toyota Motors Kiichiro Toyoda and the founder of the Takashimaya department stores corporation Shinshichi Iida.

Early life and education[edit]

Toyoda is the great-grandson of the founder of Toyoda Automatic Loomworks, Sakichi Toyoda, and grandson of Toyota Motor Corporation founder Kiichiro Toyoda. He was born 3 May 1956, in Nagoya to Shoichiro Toyoda and Hiroko née Mitsui. Toyoda's family line have long dominated the upper management of the family businesses since the days his carpenter-farmer great-great-grandfather, Ikichi Toyoda, taught his son fabrication and carpentry. Akio Toyoda was the chief contender for the family business when Katsuaki Watanabe was reassigned as Vice-Chairman in the wake of the quality control crisis.[2][3]


Toyoda completed his undergraduate work in law at Keio University[4] in Japan and was awarded his Masters of Finance at Babson College[5][6] in Massachusetts. He would join the family business in 1984.


As grandson of the company founder, in 2000, Toyoda joined Toyota's board of directors.[7] In 2005, Toyoda was promoted to the position of executive vice president.[8] In January 2009, it was announced that Toyoda was chosen as the forthcoming president of the company.[9] On 23 June 2009, he was confirmed as the new president, along with four new executive vice presidents and eight new board members.[10] The previous president and CEO Katsuaki Watanabe became vice chairman, replacing Katsuhiro Nakagawa.[11]

As an avid auto racing fan and driver himself, Toyoda has promoted sports models like the Lexus IS-F and Lexus LF-A at auto races. He has participated as a driver at events like the 2009 24 Hours Nürburgring race employing the pseudonym Morizo Kinoshita.[12] In 2009, he reached the 87th position overall and the fourth position in his class with his LF-A Prototype No. 14.[13][14]

In 2012, he was named Autocar's Man of the Year.[15]

Toyota global recalls and Congressional Statement[edit]

In the wake of massive global recalls ballooning to 8.5 million vehicles, Toyoda was invited to testify before the U.S. Congress on 17 February 2010,[16] which he accepted. A week later, he issued a prepared statement to the Congress.[17] He focused on three key issues: Toyota's basic philosophy regarding quality control, the cause of the recalls, and "how we will manage quality control going forward".[18] On 24 February 2010, accompanied by president and COO of Toyota Motor North America, Yoshimi Inaba, Toyoda testified before the House of Representatives' Oversight and Government Reform Committee. As the scion of a family known for their contributions to automated manufacturing, Toyoda was personally affected by the quality control crises.[19] In his comments he is quoted as being "deeply sorry" and highlighted the relations between Toyota vehicles in the United States and Americans for fifty years.[20]


  1. ^ Toyoda New President Archived 14 April 2012 at the Wayback Machine CNN
  2. ^ Shirouzu, Norihiko and John Murphy. "Toyota to Change Leader Amid Global Sales Slump," Wall Street Journal. 24 December 2008.
  3. ^ Kubo, Nobuhiro and Chang-Ran Kim. "Toyota confirms Akio Toyoda as New President," Archived 5 August 2009 at the Wayback Machine Reuters (UK). 23 June 2009, retrieved 20111-04-22
  4. ^ "Archived copy". Archived from the original on 15 March 2018. Retrieved 2 April 2018.CS1 maint: archived copy as title (link)
  5. ^ "Archived copy". Archived from the original on 3 April 2018. Retrieved 2 April 2018.CS1 maint: archived copy as title (link)
  6. ^ "Alma mater matters: Why Babson College is Toyota's special partner". Automotive News. 2 June 2014. Archived from the original on 3 April 2019. Retrieved 18 July 2020.
  7. ^ "Akio Toyoda" (profile), Archived 20 May 2012 at the Wayback Machine Forbes (US). Retrieved 22 April 2011
  8. ^ Hasegawa, Yōzō. (2010). Rediscovering Japanese Business Leadership, p. 173., p. 173, at Google Books
  9. ^ Rowley, Ian. "It's Official: Toyota Scion to Be New Chief," Archived 24 February 2009 at the Wayback Machine Business Week. 20 January 2009.
  10. ^ Chartered Management Institute blog: "Akio Toyoda to Continue the Toyota Way," Archived 19 July 2009 at the Wayback Machine 23 June 2009. Retrieved 22 April 2011
  11. ^ "Toyota Names Akio Toyoda as Next President," Archived 28 March 2019 at the Wayback Machine UPI (US). 9 January 2009. Retrieved 26 April 2011.
  12. ^ Toyota-Chef startet im Lexus LF-A Archived 16 September 2010 at the Wayback Machine. sport auto, 22. Mai 2009
  13. ^ 37. ADAC Zurich 24h Rennen, Nürburgring result, 24 May 2009.
  14. ^ Results 24h Nürburgring Archived 4 September 2013 at Archive.today. Retrieved 29 April 2015.
  15. ^ "Akio Toyoda named Autocar Man of the Year". Autocar. Archived from the original on 6 January 2013. Retrieved 27 March 2013. CS1 maint: discouraged parameter (link)
  16. ^ "Toyota 'prince' needs to steer company in crisis". Archived from the original on 3 April 2018. Retrieved 18 November 2019.
  17. ^ "Toyota president Akio Toyoda's statement to Congress," Archived 3 February 2017 at the Wayback Machine The Guardian (UK). 24 February 2010. Retrieved 22 April 2011
  18. ^ "Archived copy". Archived from the original on 3 February 2017. Retrieved 10 December 2016.CS1 maint: archived copy as title (link)
  19. ^ "Archived copy". Archived from the original on 22 August 2010. Retrieved 15 August 2010.CS1 maint: archived copy as title (link)
  20. ^ Raum, Tom and Ken Thomas. "Toyota CEO Akio Toyoda To Congress: 'I'm Deeply Sorry'," Archived 8 March 2016 at the Wayback Machine Huffington Post (US). 24 February 2010. Retrieved 22 April 2011; "Toyota president testifies before Congress," Archived 22 August 2010 at the Wayback Machine CNN (US). 24 February 2010. Retrieved 22 April 2011


  • Hasegawa, Yōzō. (2010). Rediscovering Japanese Business Leadership: 15 Japanese Managers and the Companies They're Leading to New Growth. Hoboken, New Jersey: Wiley. ISBN 9780470824955; OCLC 435422498
Business positions
Preceded by
Katsuaki Watanabe
CEO of Toyota
Succeeded by