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Alliance for Open Media

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Alliance for Open Media
AbbreviationAOMedia, AOM
FormationSeptember 1, 2015 (2015-09-01)
FounderAmazon, Cisco, Google, Intel, Microsoft, Mozilla, Netflix
PurposeDevelop a royalty-free video format
HeadquartersWakefield, Massachusetts
ProductsAOMedia Video
Parent organization
Joint Development Foundation
Websiteaomedia.org

The Alliance for Open Media (AOMedia) is a non-profit organization whose first project is to develop a new open video codec and format as a successor to VP9 and a royalty-free alternative to HEVC.[1][2] The founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla, and Netflix.[1][2] The collaboration goal for the future of this joint development foundation is to "avoid more patent and licensing battles that have been a big roadblock to innovation."[3] The alliance also aims to provide competition to the Moving Picture Experts Group, who provide backing for the video data compression methods most commonly in use in 2015.[3] The project will release new video codecs as free software under the Apache License 2.0 and will use elements from Daala, Thor, and VP10.[4]

History

On September 1, 2015, the Alliance for Open Media was announced with the goal of developing a royalty free video format as an alternative to e.g. the licensed H.264 and HEVC.[1][2] The plan is to release the video format by 2017.[2][5]

On April 5, 2016, the Alliance for Open Media announced that AMD, ARM, and NVIDIA had joined.[6] Adobe, Ateme, Ittiam & Vidyo joined in the months following.[7][8][9][10]

AOMedia Video

See also: AOMedia Video 1

The Alliance's main goal is to create and deliver next-generation state of the art open video compression formats and codecs that are optimized for streaming media over the internet, for both commercial and non-commercial content, including user-generated content.[6] A line of new video formats named AOMedia Video (AV) is being developed.[6][11] Alliance members from the chip industry (AMD, ARM, Intel, Nvidia) are meant to ensure hardware-friendly design.

AOMedia is planning for the first version of its format (AV1) to be completed by March 2017.[11] It is assumed to get rapid adoption and is the primary contender for standardisation by the video coding standard working group NetVC of the Internet Engineering Task Force (IETF).[12]

Main distinguishing features of AV1 are its royalty-free licensing terms and state of the art performance. AV1 is specifically designed for real-time applications and for higher resolutions than typical usage scenarios of the current generation (H.264) of video formats.[13]

Members

2

References

  1. ^ a b c "Alliance for Open Media established to deliver next-generation open media formats" (Press release). Alliance for Open Media. 1 September 2015. Retrieved 5 September 2015.[self-published source]
  2. ^ a b c d Stephen Shankland (2015-09-01). "Tech giants join forces to hasten high-quality online video". CNET. Retrieved 2015-09-01.
  3. ^ a b Lamm, Greg (3 September 2015). "Why Microsoft and Amazon are working with Google and Netflix to make video streaming faster". Puget Sound Business Journal. Retrieved 5 September 2015.
  4. ^ David Bryant (2015-09-01). "Forging an Alliance for Royalty-Free Video". Mozilla. Retrieved 2015-09-01.[self-published source]
  5. ^ Jan Ozer (2015-09-01). "Amazon, Google, and More Working on Royalty-Free Codec". StreamingMedia.com. Retrieved 2015-09-02.
  6. ^ a b c "The Alliance for Open Media Welcomes New Members and Announces Availability of Open Source Video Codec Project". Alliance for Open Media. 2016-04-05. Retrieved 2016-04-07.[self-published source]
  7. ^ "Vidyo Joins the Alliance for Open Media" (Press release). 7 June 2016.[self-published source]
  8. ^ "Ittiam Joins the Alliance for Open Media" (Press release). 20 May 2016.[self-published source]
  9. ^ Dana Rao (14 June 2016). "Adobe Joins Alliance for Open Media to Develop Next Generation Video Platform" (Press release).[self-published source]
  10. ^ "ATEME Joins the Alliance for Open Media" (Press release). 14 June 2016.[self-published source]
  11. ^ a b "A Progress Report: The Alliance for Open Media and the AV1 Codec". Streaming Media Magazine. 2016-04-12. Retrieved 2016-04-13.
  12. ^ Sebastian Grüner (golem.de), July 19, 2016: Der nächste Videocodec soll 25 Prozent besser sein als H.265 (german)
  13. ^ "What is AV1?". Streaming Media Magazine. 2016-06-03. Retrieved 2016-06-20.
  14. ^ "BBC R&D joins the Alliance for Open Media" (Press release). 14 Nov 2016. Retrieved 19 Nov 2016.
  15. ^ "Chips&Media, Inc. Joins the Alliance for Open Media" (Press release). Seoul. 21 October 2016.
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