Almond Roca

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This article is about the brand of candy. For the confection, see Toffee.
Almond Roca
Almond Roca.JPG
Type Chocolate-covered toffee
Place of origin United States
Creator Brown and Haley
Main ingredients Sugar, almonds, butter, vegetable oil, chocolate
Cookbook: Almond Roca  Media: Almond Roca

Almond Roca is a brand of chocolate-covered, almond butter crunch, hard toffee with a coating of ground almonds. It is similar to chocolate-covered English toffee. The candy is manufactured by the Brown & Haley Co. of Tacoma, Washington.


Almond Roca was invented in 1912 by Harry Brown and J. C. Haley, founders of Brown & Haley Company. The candy's name is said to have been inspired by a local librarian, who chose the Spanish word "roca", meaning "rock" in English, to describe the hard, log-shaped confection.[1] Brown & Haley first used Almond Roca's trademark pink tin can containers in 1927 to extend the product's shelf life.[1] Individual pieces of Almond Roca candy are wrapped in gold-colored aluminum foil.[2][3]


Almond Roca contains sugar, almonds, butter, palm oil, palm kernel oil, cocoa powder, whey, skim milk powder, soya lecithin, chocolate, and vanilla.[4]

By company tradition, a small amount of the original 1923 batch of toffee is carried over into each subsequent batch of candy.[5]

Empirical studies have shown that the chocolate and almond coating of the candy includes the equivalent of two average sized almonds.[citation needed]

Other varieties[edit]

Since 2003, Brown & Haley has expanded its line of chocolate-coated toffee, with dark chocolate, cashew, macadamia nut, mocha (coffee-flavored), peppermint and sugar-free varieties.[6]


  1. ^ a b "Brown & Haley – Company History". Funding Universe. Archived from the original on 23 January 2009. Retrieved 21 December 2008. 
  2. ^ "Brown & Haley Product Description – Almond Roca Traditional Tin". Retrieved 21 December 2008. 
  3. ^ "Mossbacks Remembered: 2005". Seattle Weekly. 28 December 2005. Archived from the original on 31 January 2009. Retrieved 21 December 2008. 
  4. ^ "Brown and Haley: Almond Roca". German Lebkuchen. Retrieved 21 December 2008. 
  5. ^ "Tacoma's Brown & Haley Legacy Thrives". Retrieved 1 February 2013. 
  6. ^ "Brown & Haley Products – Roca Varieties". Retrieved 22 December 2012. 

External links[edit]