Alvarado Street Bakery
38°13′51″N 122°35′29″W / 38.23074°N 122.59142°W
 | |
| Company type | Cooperative |
|---|---|
| Industry | Bakery |
| Founded | 1979 |
| Headquarters | Petaluma, California United States |
Key people | Kevin Haslebacher, General Coordinator, CEO |
Number of employees | 120 |
| Website | alvaradostreetbakery.com |
Alvarado Street Bakery is a worker-owned bakery located in Petaluma, California that produces certified organic whole grain breads and bagels. Alvarado was featured in the 2009 Michael Moore documentary, Capitalism: A Love Story.[1]
Alvarado is organized as a worker cooperative and each employee receives one share in the cooperative. The shares grant each employees an equal vote on business matters, including employee benefits, salaries and the reinvestment of profits.[2] As of 2009, more than half of the employees had been with the company for over 15 years and the average worker earned between $65,000 and $70,000 a year.[2]
History
Alvarado Street Bakery began in 1977 as a part of an employee-owned non-profit business called the Red Clover Worker's Brigade,[3] an umbrella organization for several naturals foods businesses in the San Francisco Bay Area. By 1981 only two businesses still operated, Alvarado Street Bakery and Santa Rosa Community Market. Five of the eight workers of the bakery, including Bruce Gustin and Diana Thomas, separated from the market to found the Semper Virens Bakery Food Cooperative, Inc. which does business under the name of Alvarado Street Bakery. The name comes from a knocked over Alvarado Street sign from Venice Beach, Los Angeles from a sprouted wheat berry delivery run.[4]
The bakery's rapid growth and dedication to organic ingredients was partly responsible for its success within the organic food industry in the 1980s. Alvarado Street Bakery ships out over 40,000 loaves of bread a day that they bake in their solar-powered bakery, and is best known for the flour-less sprouted wheat breads that they produce.[2]
References
- ^ Folbre, Nancy. The Case for Worker Co-ops. New York Times. 23 November 2009.
- ^ a b c Hay, Jeremy (October 1, 2009). "Michael Moore's new film puts spotlight on Petaluma company". The Press Democrat. Retrieved 30 August 2010.
- ^ Community Market's History. Community Market website.
- ^ SALNIKER, FERRON. "Friends in Kneed". edible marin and wine country. edible marin and wine country. Retrieved 6 May 2015.
External links
- Worker cooperatives of the United States
- Bakeries of the United States
- Companies based in Sonoma County, California
- Petaluma, California
- Food and drink in the San Francisco Bay Area
- 1979 establishments in California
- Organic food
- Bagel companies
- American companies established in 1979
- Food and drink companies established in 1979