Andertons Music Co.
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Company type | Private |
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Industry | Musical instrument retail |
Founded | 1964 |
Founders |
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Headquarters | , |
Key people | Lee Anderton |
Website | www |
Andertons Music Co. is a musical instrument retailer based in Guildford, Surrey, UK. Its online store is one of the United Kingdom's top 150 e-commerce sites, with sales approaching $40 million per year.[1] It is widely known among guitarists for video demonstrations by owner Lee "The Captain" Anderton and Rob "Chappers" Chapman.[2]
History
![]() | This section needs expansion. You can help by adding to it. (August 2018) |
![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/65/Andertons_night.jpg/220px-Andertons_night.jpg)
Andertons Music Co. is a family-owned business founded in 1964 by Harry and Peter Anderton.[3]
YouTube
Andertons opened its primary YouTube channel in 2007, originally with the goal of highlighting product sales and featuring product reviews. The channel currently has over 600,000 subscribers (2 November 2019).[4]
In addition to product reviews and demos, Andertons has featured interviews with many notable guitarists and guitar makers, including Joe Bonamassa, Paul Gilbert, Guthrie Govan, Albert Lee, John Petrucci, Paul Reed Smith, Nita Strauss, Walter Trout, Tommy Emmanuel and Steve Vai.[5]
Awards
Andertons has received numerous industry awards, including:
- NAMM 2019: Customer's Choice Award[6]
- NAMM 2018: Dealer of The Year[7]
- NAMM 2018: Best Online Engagement[8]
- Internet Retailing Top 150 Retailer[9]
- NAMM Awards Top 100 Retailer[10]
- NAMM 2017: Best Online Engagement[11]
- YouTube Silver Play Button Award[12]
- Feefo Gold Trusted Service 2017[13]
- 2015: Toast of Surrey Awards – Best Large Business[14]
- Best music retailer at the Music Industries Association (MIAs) awards[15][16]
- MIA Awards: People of the Moment profile: Kris Biddiss[17]
References
- ^ "Breakfast of Champions (The 2018 NAMM Show): Lee Anderton, Andertons Music".
- ^ "How Rob Chapman Rallied a YouTube Army to Change Guitar Design FOREVER! - Performer Mag". performermag.com.
- ^ Langlois, Andre (2014-07-17). "Andertons celebrates 50 years of music and business". getsurrey. Retrieved 2017-10-27.
- ^ "Andertons Music Co". YouTube.
- ^ "The Captain Meets.... - YouTube". YouTube.
- ^ "Andertons Win NAMM Customer's Choice Award 2019". Andertons Music Co. Retrieved 2019-11-29.
- ^ https://www.andertons.co.uk/namm-dealer-of-the-year-award-2018
- ^ http://www.mia.org.uk/2018/07/namm-congratulates-the-2018-top-100-dealers-and-announces-best-of-categories/
- ^ "Andertons Music Co. breaks Top 150 in IRUK Top 500 internet retailing 2018 report! | Music Industries Association". Music Industries Association. 2018-02-08. Retrieved 2018-04-30.
- ^ "NAMM Top 100 Dealers announced including Andertons and Millers Music! - Music Industries Association". 4 May 2017.
- ^ http://www.mi-pro.co.uk/news/read/andertons-music-wins-top-100-dealer-and-online-engagement-awards-at-summer-namm/022635
- ^ "Andertons Music Co". YouTube.
- ^ "Andertons Music Reviews". www.feefo.com. Retrieved 2017-10-27.
- ^ "Toast Of Surrey Business Awards | Official Website |". toastofsurreybusinessawards.co.uk. Retrieved 2017-10-27.
- ^ GetSurrey (2008-10-23). "Andertons wins award for best music retailer". getsurrey. Retrieved 2017-10-27.
- ^ GetSurrey (2010-12-10). "Third national award is music to store's ears". getsurrey. Retrieved 2017-10-27.
- ^ "People of the Moment profile: Kris Biddiss – Head of Logistics at Andertons Music | Music Industries Association". Music Industries Association. 2017-12-15. Retrieved 2018-04-30.