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The NAMM Show
GenreMusic industry
VenueAnaheim Convention Center
Location(s)Anaheim, California
CountryUnited States
InauguratedJanuary 1902; 122 years ago (1902-01)
Most recentJanuary 25, 2024; 25 days ago (2024-01-25)
Next eventJanuary 21, 2025; 11 months' time (2025-01-21)
AttendanceIncrease 62,000+ (2024)[1]
Organized byNAMM (National Association of Music Merchants)
Filing status501(c)(6)

The NAMM Show is an annual trade show in the United States organized by the National Association of Music Merchants (NAMM), which describes it as "the industry’s largest stage, uniting the global music, sound and entertainment technology communities".[2] It is typically held in January at the Anaheim Convention Center in Anaheim, California.[3]


One of the world's largest trade shows for music products, NAMM restricts entrance to owners, suppliers, distributors, journalists, employees, endorsed artists, and guests of NAMM member companies.[4] Vendors display products, allowing dealers and distributors to see what's new, negotiate deals, and plan their purchasing for the next six to 12 months. The event attracts famous musicians, many of whom are endorsed by exhibitors and come to promote their own signature models and equipment.

A smaller convention, NAMM Summer Session, typically takes place in June or July in Nashville, Tennessee.


NAPDA Convention (1902–1919)[edit]

In 1901, 52 members of the National Piano Manufacturers Association of America formed the National Association of Piano Dealers of America (NAPDA).[5] They held the first annual NAPDA Convention in Baltimore in May of the following year.[4] In its early years, the trade show moved to different cities in the eastern United States, including Buffalo (1903), Atlantic City (1904), and Washington, D.C. (1906).[4]

In 1912, the NAPDA became the National Association of Piano Merchants of America (NAPMA), and the show became the NAPMA Convention.[5]

NAMM Convention (1920–1975)[edit]

By 1919, the popularity of early jazz and the marching band music of John Philip Sousa had convinced many piano merchants to produce full lines of band instruments. The NAPMA renamed itself National Association of Music Merchants, or NAMM, and its show became the NAMM Convention.[4] Its location would alternate between New York City and Chicago for the next 50 years.[5]

The NAMM Convention did not take place in 1932 or 1934 due to the economic climate of the Great Depression.[5] In 1937, the first year that attendees were required to register, the NAMM Convention had 248 members in attendance, including 24 piano manufacturers, four organ manufacturers, 11 piano distributors, 10 music publishers, eight radio and phonograph manufacturers, 18 miscellaneous exhibitors, and 10 string instrument manufacturers.[4]

Due to U.S. involvement in World War II, the NAMM Convention did not take place in 1942 or 1945, and in 1943 and 1944 the event was held as the Wartime Educational Conference. The NAMM show resumed in 1946, and was held at The Palmer House Hilton in Chicago.[5]

Beginning in 1970, NAMM added a second annual convention called the Western Seminar or Western Market. Initially held in March in Los Angeles or San Francisco, the annual show was eventually moved to Anaheim, California, in January.[5][4]

NAMM International Music & Sound Expo (1976–2002)[edit]

In 1976, NAMM rebranded its midyear roving NAMM Convention as the NAMM International Music Expo. The change reflected its evolution from a national retail association into an international association whose members included commercial companies, distributors, affiliates and manufacturers. It renamed its Anaheim-based January convention as the Winter Music & Sound Market in 1979 and the NAMM International Music Market in 1988.[5]

After poor attendance and lack of direction caused the 1990 Chicago Summer NAMM show to be referred to as "the wake on the lake," NAMM moved the summer event to Nashville in 1993, renaming it the NAMM Summer Session and focusing the show on guitars and acoustic instruments.[6]

In 1999 and 2000, the NAMM International Music Market was held in Los Angeles while the Anaheim Convention Center was renovated.[7]

The NAMM Show (2003–present)[edit]

In 2003, NAMM renamed its January event in Anaheim the NAMM Show.[5]

In 2018, the NAMM Show expanded into the new Anaheim Convention Center North building.[8] The same year, the Audio Engineering Society joined the NAMM Show via "AES at NAMM"[9] and hosted the Parnelli Awards at the convention.[10] In January 2020, the NAMM Show saw record attendance with more than 115,000 attendees and over 7,000 brands represented.[11][3]

On August 10, 2020, NAMM canceled plans to hold the NAMM Show on January 21–24, 2021, due to the COVID-19 pandemic. Instead, NAMM hosted a virtual event called Believe In Music Week starting January 18, 2021,[3] which NAMM described as:

"...a mix of comprehensive programming and professional education at, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry while offering support for those most deeply affected by COVID. While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time."[12][11]

Believe In Music Week was viewed by more than 500,000 NAMM members.[13]

In June 2022, the NAMM Show returned to Anaheim as an in-person 3-day event.[14][11] The following year's show, held in April, attracted 46,711 attendees from 120 countries and territories, and 1,200 exhibitors representing 3,500 brands.[15] To celebrate the 40th anniversary of the MIDI standard, lifetime achievement awards were presented to, or posthumously awarded to Don Buchla, Ikutaro Kakehashi, Tsutomu Katoh, Roger Linn, Bob Moog, Tom Oberheim, Alan R. Pearlman, Dave Rossum, and Dave Smith.[16]

From January 25 to 28, 2024, the NAMM Show resumed its familiar January occurrence for the first time since 2020, with over 1,600 booths representing more than 3,500 brands and over 62,000 attendees.[1]

She Rocks Awards[edit]

Since 2012, the NAMM Show has included the She Rocks Awards, which recognize women in the music industry, from major musicians to behind-the-scenes professionals.[17] Founded in 2012 by Laura B. Whitmore[18] and hosted by the Women’s International Music Network, the event currently takes place at the House of Blues, Anaheim.[19][20]

2024 Honorees[21][edit]

2023 Honorees[22][edit]

2022 Honorees[23][edit]

2019 Honorees[edit]

Lifetime Achievement Award: Janis Joplin (new award in 2019)

2018 Honorees[edit]

  • Melissa Ethridge
  • Kate Pierson & Cindy Wilson (B-52s)
  • Karla Redding-Andrews, The Otis Redding Foundation[25]
  • Exene Cervenka, vocalist for X (punk band)
  • Amberly Crouse-Knox, BMG Production Music
  • The members of the band Fanny (Jean Millington Adamian, June Millington, Brie Darling, Patti Quatro, Alice de Buhr)
  • Candace Stewart, EastWest Studios
  • Dawn Birr, Sennheiser Business Solutions
  • Fabi Reyna, She Shreds Media
  • Vanessa Mering, HARMAN Professional
  • Kristy Porter, Guitar Center[26]

2017 Honorees[edit]

2016 Honorees[edit]

2015 Honorees[edit]

See also[edit]


  2. ^ "Uniting the Music, Sound and Event Technology Communities". Retrieved 8 December 2022.
  3. ^ a b c Varga, George (13 April 2023). "Anaheim's NAMM Show, the huge music instrument and equipment event, pivots post-pandemic". Los Angeles Times. Retrieved 9 August 2023.
  4. ^ a b c d e f Hunter, Dave (18 January 2019). "NAMM: The greatest show on Earth?". Retrieved 25 July 2023.
  5. ^ a b c d e f g h Del Fiorentino, Dan. "NAMM Show Location & Date History 1901–2022". Retrieved 17 June 2022.
  6. ^ Petersen, George (1 September 2002). "Summer NAMM 2002". MIX. Future plc. Retrieved 25 July 2023.
  7. ^ Tully, Sarah (16 January 2008). "Anaheim Convention Center explores expansion". Orange County Register. Retrieved 26 January 2017.
  8. ^ "NAMM Announces Expansion of 2018 NAMM Show; Releases Show Map". 10 August 2017. Retrieved 22 August 2023.
  9. ^ "Audio Engineering Society to Join The 2018 NAMM Show in New Format: AES at NAMM". 11 May 2017. Retrieved 22 August 2023.
  10. ^ "The Parnelli Awards to Relocate to The 2018 NAMM Show". 11 April 2017. Retrieved 22 August 2023.
  11. ^ a b c Cirisano, Tatiana (10 September 2021). "NAMM Nudges Winter Gathering to June, Citing Pandemic Challenges". Billboard. Retrieved 25 July 2023.
  12. ^ "NAMM Announces Believe in Music Week, The Global Gathering to Unite and Support the Industry". Retrieved 2022-05-05.
  13. ^ Trakin, Roy (20 January 2021). "Lockdown Blues: Music Trade Show NAMM Goes Virtual Following Banner Year for Instrument Sales". Variety. Retrieved 25 July 2023.
  14. ^ "Transformation and Tradition: The NAMM Show, the Global Platform for Innovation in Music Products, Pro Audio and Entertainment Technology, Returns to Anaheim".
  15. ^ "Bringing The Future Into Focus: The NAMM Show, the Global Gathering of the Crossroads of Industry, Returns to Anaheim".
  16. ^ "MIDI@40 and Hip-Hop@50 Anniversary Celebrations Await at The 2023 NAMM". MIDI Manufacturers Association. Retrieved 17 April 2023.
  17. ^ Whitmore, Laura B. (2018-12-05). "2019 She Rocks Awards Honorees and Co-Hosts Announced". Parade. Retrieved 2019-02-25.
  18. ^ Alvarez, Jimmy (2019-01-21). "She Rocks Awards 2019 Is a Celebration of Music's Fiercest Females". OC Weekly. Retrieved 2019-02-25.
  19. ^ "Lita Ford, Shirley Manson, Ronnie Spector, and More Honored at 5th Annual She Rocks Awards". 22 January 2017. Retrieved 2019-02-25.
  20. ^ a b c d e f "She Rocks Awards Honors Lisa Loeb, Erika Ender and More Women in Music". Amplify. 2019-01-28. Retrieved 2019-02-25.
  21. ^ "2024 Honorees". She Rocks Awards. 28 January 2024. Retrieved 31 January 2024.
  22. ^ "2023 Honorees". She Rocks Awards. 16 April 2023. Retrieved 17 April 2023.
  23. ^ Fadroski, Kelly Skye (9 May 2022). "NAMM Show 2022: She Rocks Awards celebrates 10th anniversary with Dionne Warwick and more". Press Enterprise. Press Enterprise. Retrieved 6 June 2022.
  24. ^ "She Rocks Awards – the WiMN". Women’s International Music Network. Retrieved 2019-02-25.
  25. ^ "She Rocks Awards 2018 Recap". Music Connection Magazine. 2018-02-01. Retrieved 2019-02-25.
  26. ^ "She Rocks Awards". Retrieved 2019-02-25.
  27. ^ Jackson, Nieuwland (2018-07-15). Careers for tech girls in audio engineering (First ed.). New York, NY. ISBN 9781508180081. OCLC 1019855117.{{cite book}}: CS1 maint: location missing publisher (link)
  28. ^ Artist, Guitar World Staff 2016-10-31T14:59:27Z (31 October 2016). "2017 She Rocks Awards to Honor Lita Ford, Shirley Manson, Esperanza Spalding and More". guitarworld. Retrieved 2019-02-25.{{cite web}}: CS1 maint: numeric names: authors list (link)
  29. ^ "NAMM – She Rocks Awards". 16 December 2015. Retrieved 2019-02-25.
  30. ^ "The Bangles Song Premiere: Hear 'The Real World' From Their New Compilation". Billboard. Retrieved 2019-02-25.
  31. ^ "The NAMM Show: 7 Must-See Events From Moby to Skynyrd to Peavey's 50th Bash". Billboard. Retrieved 2019-02-25.

External links[edit]