André Essel

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André Essel
André Essel.jpg
André Essel in Paris, 2002
Born (1918-09-04)4 September 1918
Toulouse, France
Died 31 March 2005(2005-03-31) (aged 86)
Occupation Entrepreneur, political activist
Known for Co-founder of Fnac

André Essel (4 September 1918 in Toulouse, Haute-Garonne – 31 March 2005 in Paris) was the co-founder of Fnac, originally Fédération nationale d’achats des cadres, or National Federation of Purchasing Managers, alongside Max Théret. André Essel was also an antifacist activist and a believer of Trotskyism.

At the age of 15, he joined the Young Socialist Movement.

Achievements[edit]

André Essel was awarded the French Cross of War honouring his involvement in the Second World War on the side of the Allies against the Axis forces.

Forming of Fnac[edit]

In 1953, he met Max Théret, the other co-founder of Fnac, and the two conceived the idea of forming a new buyers club through a magazine called Contact. Founded a year later in 1954, Fnac was exclusive to its members only, offering sharp discounts on its products, based on the founders socialist principles.[1] Their aim was to improve the lives of the workers, not through higher salaries but through lower prices. In 1974, Fnac began selling books at 80% off the RRP, sparking protests and a law, in 1982, that limited the level of discounts that could be offered on books.[2] He left the company in 1983 and was replaced by Roger Kerinec, the SGCC president.

Works[edit]

  • I wanted to change the world : memories. - Stock, 1985.
  • New edition followed by interviews with Perle Scemla in 2001 in memory of the book. - ISBN 2-913867-29-4

References[edit]

  1. ^ "Fnac". FundingUniversity. Archived from the original on 3 February 2009. Retrieved 2009-01-02. 
  2. ^ "Hall of Fame Biographies". World Retail Congress. Archived from the original on 25 December 2008. Retrieved 2009-01-03. 

External links[edit]