Andy Dunn

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Andy Dunn
Born (1979-02-20) February 20, 1979 (age 44)
Known fore-commerce, consumer internet, venture capital

Andy Dunn (born February 20, 1979) is an American entrepreneur and the co-founder of Bonobos Inc.[1] Dunn served as CEO for eleven years after co-founding the Bonobos brand in 2007.[2] In June 2017, Walmart announced it was purchasing the Bonobos brand for $310 million in cash.[3][4] Dunn joined Walmart after the purchase to lead the company's collection of direct-to-consumer brands.[5]


Early years[edit]

Dunn was a consultant for Bain & Company in the US and Latin America following college. His time at Bain included consulting for catalog-based retailer Lands’ End, which served as inspiration for the direct-to-consumer business and customer service model of Bonobos.[6] Afterwards, Dunn worked as a private equity analyst at Wind Point Partners before business school.


Started by Stanford graduate students Andy Dunn and Brian Spaly, Bonobos was created with the goal to provide men with better-fitting men's pants and a better shopping experience by building the brand on the internet.[7] The company launched with pants that eliminate "Khaki Diaper Butt”[8] and now offers a full line of menswear,[9] including shirts and suits.[10] Bonobos pioneered the internet-driven direct to consumer (DTC),[11] or digitally native vertical brand (DNVB), retail model.[12][13] The company launched online and was exclusive online for the first few years. It was the first American brand to use the web as the primary means of story-telling, service, commerce and distribution. The innovation led to the birth of an ecosystem, largely based in New York City, of DTC brands, including Warby Parker, Harry's, Glossier, Allbirds, and Away. Core to the idea of DTC brands is bundling product and service together to drive a higher NPS customer experience than legacy brick-and-mortar driven competition can deliver. To deliver the experience, Bonobos created a customer service team in 2008, the Ninjas, located at the Manhattan headquarters of the company. The Ninjas became a key part of the Bonobos experience in serving customers.[14]


In 2011, the company invented a new retail model: apparel stores as fit-to-ship showrooms.[15] The innovation resulted from an experiment in the lobby of the company's headquarters in the Flatiron District of New York. The stores enabled the company to deliver long-tail assortment of size, color, pattern and fit without having to stock inventory. The small footprint stores are called Guideshops, and are an innovation made possible because the core engine of distribution for the brand is on the web. Without inventory in the store, the company's associates, the Guides, are able to focus on customer service. As of 2019, the company had 65 Guideshops.[citation needed]


The company raised over $100 million in venture capital from investors including Lightspeed, Accel, Forerunner, and Nordstrom. The founding angel investors in the company are Joel Peterson and Andy Rachleff. Lightspeed and Accel co-led the Series A round. At exit, the Board included Jeremy Liew from Lightspeed, Sameer Gandhi from Accel, and Kirsten Green from Forerunner.[citation needed]

Red Swan[edit]

In 2011 Dunn cofounded the angel investment firm, Red Swan,[16] which is focused on investing in consumer retail and consumer internet companies.[17]


Dunn graduated from Northwestern University in 2000 with a bachelor's degree in economics and history. He earned his M.B.A. from Stanford Graduate School of Business in 2007.

Personal life[edit]

Dunn grew up in Chicago[18] alongside his sister, Monica Royer, founder of Monica + Andy.[19][20] His mom, Usha Ahuja Dunn, is an immigrant from India and his father, Charles Dunn, is the author of The Nurse and the Navigator, a World War II memoir of the wartime romance of his parents.[21]

In 2017, Dunn married Manuela Zoninsein, a Brazilian immigrant and sustainability entrepreneur. Dunn and Zoninsein live in Chicago.[22]

In 2022, Dunn went public with his battle with bipolar disorder, including being hospitalized at Bellevue Hospital in 2016.[23]

In a Ted talk in 2023 he discussed it further.

Awards and recognition[edit]

  • Crain’s New York Business 40 under 40 list in 2013.[24]
  • Forbes's 40 under 40 in 2018.[25]
  • Mover and Shaker of New York's startup scene, Entrepreneur magazine, 2013.[26]
  • Sexiest CEOs Alive, Business Insider.[27]
  • 100 People Transforming the World of Business, Business Insider.[28]


  1. ^ unknown. "Meet Andy Dunn". Men's Health. Retrieved 18 July 2013.
  2. ^ ALEXEI KANSARA, VIKRAM (19 July 2013). "Andy Dunn of Bonobos on Building the Armani of the E-Commerce Era". Business of Fashion. Retrieved 25 July 2013.
  3. ^ "Walmart Just Paid Big Money to Buy a Major Menswear Brand". GQ. Retrieved 2019-08-07.
  4. ^ Merced, Michael J. de la (2017-06-16). "Walmart to Buy Bonobos, Men's Wear Company, for $310 Million". The New York Times. ISSN 0362-4331. Retrieved 2019-08-07.
  5. ^ Valinsky, Jordan (2017-06-16). "Walmart is buying Bonobos for $310 million". CNNMoney. Retrieved 2017-06-16.
  6. ^ "Live Chat: Andy Dunn". Retrieved 18 July 2013.
  7. ^ Abbott, Kate. "B-School Startups: Bonobos Provides a Tailored Fit". Bloomberg Businessweek. Archived from the original on August 2, 2012. Retrieved 18 July 2013.
  8. ^ Cain Miller, Claire (26 November 2009). "On a Mission to Banish the Saggy Bottom". New York Times. Retrieved 18 July 2013.
  9. ^ Lipke, David (29 September 2011). "Bonobos Grows With Denim and Shirt Lines". Women's Wear Daily. Retrieved 18 July 2013.
  10. ^ Lipke, David (19 March 2013). "Bonobos Takes Swing at Golf". Women's Wear Daily. Retrieved 18 July 2013.
  11. ^ "We Analyzed 12 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here's What We Learned". CB Insights Research. 2019-02-06. Retrieved 2019-08-07.
  12. ^ "How Bonobos became the 'DNVB college'". Retail Dive. Retrieved 2019-08-07.
  13. ^ "What is a DNVB? These digitally native vertical brands are pushing e-commerce innovation". Digital Commerce 360. 2018-04-05. Retrieved 2019-08-07.
  14. ^ Fowler, Geoffrey A. (2010-04-07). "In the Search for a Hot Job Title, Enter the Ninja". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-08-08.
  15. ^ Petro, Greg. "Bonobos And Dollar Shave Club: Online-Only Brands Get Physical". Forbes. Retrieved 2019-08-08.
  16. ^ Unknown. "Company Overview of Bonobos, Inc". Bloomberg Businessweek. Archived from the original on July 21, 2013. Retrieved 18 July 2013.
  17. ^ "Andy Dunn". LinkedIn. Retrieved 18 July 2013.
  18. ^ Flint, Jared. "The Gilt Man Q&A: Andy Dunn of Bonobos". GiltMANual. Archived from the original on 2014-02-02. Retrieved 18 July 2013.
  19. ^ Andy Dunn: The Founder of Bonobos
  20. ^ Strugatz, Rachel (2017-06-21). "Andy Dunn, Sister Monica Royer Grow Children's Biz Monica + Andy". WWD. Retrieved 2019-08-07.
  21. ^ Charles Dunn, 3rd (2017-09-19). The Nurse and the Navigator. ISBN 978-1946022219.
  22. ^ "BURN RATE: Launching a Startup and Losing My Mind". Burn Rate. Retrieved 2022-10-10.
  23. ^ Dunn, Andy. "How I served as CEO of Bonobos while secretly losing my mind". Business Insider. Retrieved 2022-05-08.
  24. ^ Pasquarelli, Adrianne. "40 Under Forty". Crain's New York Business. Retrieved 18 July 2013.
  25. ^ "Sumaiya Balbale and Andy Dunn". Fortune. Retrieved 2019-08-08.
  26. ^ Klich, Tanya Benedicto (2014-06-20). "The Hot 30 Movers and Shakers of New York City's Startup Scene". Entrepreneur. Retrieved 2019-08-08.
  27. ^ Robinson, Melissa Stanger, Melia. "The Sexiest CEOs Alive!". Business Insider. Retrieved 2019-08-08.{{cite web}}: CS1 maint: multiple names: authors list (link)
  28. ^ "INTRODUCING: The 100 people transforming the world of business". Business Insider. Retrieved 2019-08-08.

External links[edit]