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The Auctiva logo
A screen shot of the Auctiva home page
The Auctiva home page
Type of business Public
Type of site
eBay Assistant
Available in English
Founded 1998
Headquarters Chico, California, United States
Products Auctiva, Sellathon, KickItBack, Auctiva Commerce, Auction Sentry,
Employees 75
Slogan(s) "Powerful solutions for eBay sellers"
"Powerful solutions for online sellers"
Alexa rank Negative increase 4,393 (April 2014)[1]

Auctiva is an eBay auction management system, founded in 1998 by Jeff Schlicht. Schlicht, a software engineer, wrote a program to automate the task of placing listings on eBay. After giving the software to friends and family who enjoyed the convenience it provided, he formed Auctiva, which is used by individuals and businesses attempting to conduct e-commerce through eBay.[2][3]

Effective July 1, 2009, Auctiva will offer both free and fee-based services, including: free image hosting up to 1GB (about 10,000 images), auction gallery, auto-relisting, billing support, automatic seller-to-buyer e-mails, free picture uploads, scheduled listings, listing designer, supersizing pictures, and consignment support. Pricing plans range from free to $129.95 per month.

After Auctiva announced their recent price change, they changed the message on the home page, here's the previous version

Auctiva participates in the eBay affiliate program.


  • 2011: Auctiva was purchased by the Chinese giant Alibaba.
  • 2014: Auctiva is participating in the development of a new e-Commerce platform with Alibaba called 11 Main.

Notes and references[edit]

  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ [1] "5 questions with Jeff Schlicht of",, 2002-10-03. Retrieved on 2008-03-24.
  3. ^ "Auctiva – Fact Sheet" Archived March 7, 2008, at the Wayback Machine.

External links[edit]