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IndustrySonic branding
FounderAudrey Arbeeny

Audiobrain is a sonic branding firm based in New York City.


Audiobrain was founded in 2003. Audrey Arbeeny, Audiobrain’s Owner and Executive Producer, currently teaches Sonic Branding at New York's Pratt Institute.[1]


Notable projects of Audiobrain’s include the sonic branding for Microsoft’s Xbox 360 (including the sound logo and user interface sounds),[2] sonic branding for author David Meerman Scott’s World Wide Rave,[3] Virgin Mobile USA’s product sonification,[4] and Major League Soccer's Official Anthem.[5]

Audiobrain also serves as Music Supervisors for NBC Sports and Olympics,[6] and received an Emmy Award for their work on the NBC Beijing Olympics Broadcast.[7]


  1. ^ Audiobrain's Audrey Arbeeny Receives Emmy Nomination Archived May 28, 2010, at the Wayback Machine.. Pratt Institute Blog. Retrieved 2010-10-19
  2. ^ New Media: Sonic Branding Firms Get Increase in Sales Volume. Brandweek. Retrieved 2010-10-19.
  3. ^ How will YOU create a World Wide Rave? WebIncNow. Retrieved 2010-10-19.
  4. ^ Companies Seek Signature Sound. Variety. Retrieved 2010-10-19.
  5. ^ Official Theme: Processional Anthem, Choral Version. Retrieved 2010-10-19.
  6. ^ Audiobrain Meets NBC: Creating Music for the Beijing Olympics Fast Company. Retrieved 2010-10-19.
  7. ^ July 2009 Member News Archived February 15, 2011, at the Wayback Machine.. DMI Member Resources. Retrieved 2010-10-19.

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