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IndustryFood & Snacks
FoundedFebruary 9, 1978; 42 years ago (1978-02-09) in Querétaro, Mexico
Number of employees
ParentGrupo Bimbo

Barcel is a maker of potato chips and other confectionery and snack foods. It is a unit of Grupo Bimbo created in 1950, in Querétaro, Mexico. It is based in Lerma, State of Mexico, Mexico.


Guacamole flavored Takis
  • Chips are homestyle crunch potato chips. Flavors include, Jalapeño, Diabla, Limon-Chipotle, Fuego, Habanero, Adobada, the classic Sal De Mar (Sea Salt), Blue Fire, and Nitro

Special editions & limited runs have emerged such as Corte Delgado (Thin Cut), Pimienta Limon (Black Pepper Lime), 3 Quesos (Three Cheeses), Crema y Especias (Sour Cream & Spices), Queso y Jalapeño (Cheese & Jalapeño), Salsa Inglesa (Worcestershire Sauce) and Sabor Valentina (Valentina Sauce Flavor).

  • Takis (formerly called Taquis), a spicy, roll-shaped snack fashioned after the traditional Mexican taquito, prepared in the following presentations:
    • Fuego, a hot chili pepper and lime flavor. It is the spiciest of all varieties, as well as the most popular flavor (purple packaging).
    • Guacamole, a spicy snack topped with a style of salsa guacamole (white packaging)
    • Nitro, a habanero chile flavor (black-red packaging)
    • Original, a slightly spicy snack (green packaging)
    • Salsa Brava, a slightly spicier snack than the original (yellow packaging)
    • Xplosion, a spicy cheese-flavored/chili pepper variety (orange packaging)
    • Zombie, habanero and cucumber flavor (black-green packaging)
    • "Crunchy Fajita", a chicken fajita flavor of this well known snack with a yellowish appearance (green packaging).
    • Angry Burger, a spicy hamburger flavor (green packaging).
    • Wild, a hot buffalo flavor (sky blue packaging)
    • Titan, a chipotle and lime flavor (dark red packaging)
    • Lava, a cheese and chipotle flavor (orange packaging)
    • Rock, a presentation with flavor of chorizo.
    • Fuego azul, a spicy snack topped with a blue mystery spice powder. This flavor was released in the U.S. in 2019 as Blue Heat.
    • BBQ Picante, a spicy barbecue flavor (brown packaging)
    • Xtra Hot, a hot flavor similar to Fuego, but less spicier (black-purple packaging)
    • "Party" with flavor a cheese and chile.
    • "Cobra" (red packaging)
    • The following versions were discontinued:
      • Pastor, a presentation of the meat-flavored snack pastor (red packaging).
      • Black, a presentation of snack made with blue masa, the presentation was less durable in the market (black packaging).
  • Toreadas fries spicy jalapeño and habanero presentations.
  • Papa-tinas, slightly spicy french fries.
  • Karameladas Pop, some popcorn and candy candied special edition chamoy.
  • Big Mix, a mixture of six snacks.
  • Big Papas, straight-cut fries.
  • Runners, a corn snack shaped like a car, with a hot sauce flavor.
  • Jetters, a spicy snack shaped like an aircraft; discontinued shortly after release.
  • Quezas, snack shaped like a Mexican quesadilla with cheese and chile flavor was discontinued in early 2010. During its marketing underwent a change of presentation.
  • Hot Nuts, peanuts covered with a thick layer of hot pepper.
  • Kiyakis, Japanese style peanuts.
  • Waves, wavy-cut fries with a chili cheese flavor.
  • Chip-otles, a chipotle flavored corn snack.
  • Tostachos, a hexagonal shaped snack flavored Cheddar jalapeño and cheese.
  • Golden Nuts, including peanuts about various styles and savory enchiladas, Mexican, Spanish and the nuggets.
  • Konox, snack shaped tibo that aside from a trapezoid, was discontinued.
  • Duvalín, (2004) a nougat cream, usually include two to four flavors including vanilla, chocolate, strawberry, caramel and hazelnut.
  • Bubu Lubu, a chocolate-covered treat with a strawberry and marshmallow filling.
  • Churritos, corn snack sticks, red chili pepper & lime flavoring, Orange and yellow packaging.
  • Watz, cheese puffs shaped like lightning bolts.