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IndustryFood & Snacks
FoundedFebruary 9, 1978; 43 years ago (1978-02-09) in Querétaro, Mexico
Number of employees
ParentGrupo Bimbo

Barcel is a maker of potato chips and other confectionery and snack foods. It is a unit of Grupo Bimbo created in 1950, in Querétaro, Mexico. It is based in Lerma, State of Mexico, Mexico.[1]


  • Chips (Formerly: Papitas) are homestyle crunch potato chips. Flavors include, Jalapeño, Diabla, Limon-Chipotle, Fuego, Habanero, Adobada, the classic Sal De Mar (Sea Salt), Blue Fire, and Nitro. Special editions & limited runs have emerged such as Corte Delgado (Thin Cut), Pimienta Limon (Black Pepper Lime), 3 Quesos (Three Cheeses), Crema y Especias (Sour Cream & Spices), Queso y Jalapeño (Cheese & Jalapeño), Salsa Inglesa (Worcestershire Sauce) and Sabor Valentina (Valentina Sauce Flavor).
  • Takis, a spicy, roll-shaped snack fashioned after the traditional Mexican taquito.
  • Toreadas, chips with spicy jalapeño and habanero presentations.
  • Papa-tinas, slightly spicy French fries.
  • Karameladas Pop, some popcorn and candy candied special edition chamoy.
  • Big Mix, a mixture of six snacks.
  • Big Papas, straight-cut fries.
  • Runners, a corn snack shaped like a car, with a hot sauce flavor.
  • Jetters, a spicy snack shaped like an aircraft; discontinued shortly after release.
  • Quezas, snack shaped like a Mexican quesadilla with cheese and chile flavor was discontinued in early 2010. During its marketing underwent a change of presentation.
  • Hot Nuts, peanuts covered with a thick layer of hot pepper.
  • Kiyakis, Japanese style peanuts.
  • Waves, wavy-cut fries with a chili cheese flavor.
  • Chip-otles, a chipotle flavored corn snack.
  • Tostachos, a hexagonal shaped snack flavored cheddar jalapeño and cheese.
  • Golden Nuts, including peanuts about various styles and savory enchiladas, Mexican, Spanish and the nuggets.
  • Konox, snack shaped tibo that aside from a trapezoid, was discontinued.
  • Duvalín, (2004) a nougat cream, usually include two to four flavors including vanilla, chocolate, strawberry, caramel and hazelnut.
  • Bubu Lubu, a chocolate-covered treat with a strawberry and marshmallow filling.
  • Churritos, corn snack sticks, red chili pepper & lime flavoring, Orange and yellow packaging.
  • Watz, cheese puffs shaped like lightning bolts.


  1. ^ "Barcel Oficial". Barcel Oficial. Retrieved 2021-06-05.