Barcelona Principles
The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR campaigns.[1]
The Barcelona Principles were agreed upon by PR practitioners from 33 countries who met in Barcelona, Spain in 2010 for a summit convened by the International Association for Measurement and Evaluation of Communication (AMEC). The Barcelona Principles identify the need for outcome, instead of output, based measurement of PR campaigns, call for the exclusion of ad value equivalency metrics, and recognize the communications value of social media.[2][3]
References
- ^ Magee, Kate (18 June 2010). "First global standard of proving value of PR created at European Summit on Measurement". PR Week. Retrieved 31 January 2014.
- ^ Manning, Andrew (21 March 2011). "Understanding the Barcelona Principles". Public Relations Strategist. Public Relations Society of America. Retrieved 31 January 2014.
- ^ Slee, Dan (13 February 2013). "What are the Barcelona Principles?". Government Communication Service. Government of the United Kingdom. Archived from the original on 19 February 2014. Retrieved 31 January 2014.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)