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Founded 2010; 8 years ago (2010)
Melbourne, Victoria, Australia[1]
Headquarters Melbourne, Victoria, Australia[1]
Key people
  • Andrew Fallshaw, co-founder[2]
  • Hadrien Monloup, co-founder[2]
Products Wallets

Bellroy is a company that designs thin wallets;[1] it was founded in 2010 in Melbourne, Australia by designers Hadrien Monloup[3] and Andrew Fallshaw, after receiving funding from Fallshaw's startup investment group Investling.[4] The name "Bellroy" derives from the towns of Bells Beach and Fitzroy, where the company was started.[5] As of August 2016, Bellroy had about 70 plus employees.[2] and sold eleven styles of wallets[6] at retailers in 120 countries.[2] Bellroy wallets typically feature 3 types of leather: naked leathers for character, dressed leathers for a lasting finish and all-weather leathers for tough conditions[7].


  1. ^ a b c Loadman, Jeremy (March 16, 2015). "Blundstone brand walks line between worker and hipster". Retrieved 4 April 2016. 
  2. ^ a b c d Bailey, Michael (December 4, 2014). "'If we're not failing half the time, something's wrong': how Fitzroy's Bellroy built a global wallet brand". Financial Review. Retrieved 4 April 2016. 
  3. ^ Currey, Mason (April 7, 2015). "Hadrien Monloup on Making Super-Slim Wallets and Why Designers Should Aim for Improvement Rather Than Perfection". Core77. Retrieved 4 April 2016. 
  4. ^ Gardner, Jessica (June 5, 2012). "Accepting failure on path to success". Financial Review. Retrieved 4 April 2016. 
  5. ^ Kilmartin, Scott (September 17, 2014). "An Evening With Bellroy Co- founder Andy Fallshaw". Online Store Guys. Retrieved 4 April 2016. 
  6. ^ Lim, Jason (March 4, 2015). "Bellroy Wallets Slim You Down and Dress You Up". Forbes Magazine. Retrieved 4 April 2016. 
  7. ^ "Behind the Brand: Bellroy". The Lens. Retrieved 7 February 2017. 

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