Benco Dental

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Benco Dental
Dental supply and equipment distributor
Industry Dental/Healthcare
Genre Private
Founded 1930
Founder Benjamin Cohen
Headquarters Wilkes-Barre, Pennsylvania, USA
Area served
United States
Key people
Larry Cohen (Chairman and Chief Customer Advocate), Chuck Cohen (Managing Director), Rick Cohen (Managing Director)
Products Dental supplies, equipment, service, technology and office design services
Number of employees
1384 as of November 2015

Benco Dental is an American dental product and equipment distributor based in Pittston, Pennsylvania.[1]


Benco Dental has been privately owned and operated since 1930,[2] when first-generation owner, Benjamin Cohen, moved to Northeast Pennsylvania after six years of traveling from train station to train station, selling dental supplies.[3]

Benco Dental is now the largest privately owned full-service distributor of dental supplies, dental equipment, dental consulting & dental equipment services. The company has remained family-owned and is in its third generation of leadership. During the company's 80-year history, Benco Dental has grown from a single storefront location in Wilkes-Barre, Pennsylvania, into the nation’s fastest-growing dental distributor, with 50 regional showroom locations and 5 distribution centers servicing over 30,000 dental professionals in 48 states and Washington D.C.

In 2010, Benco Dental opened [4] a new 280,000-square-foot (26,000 m2) corporate headquarters, distribution center and equipment showroom in Pittston, Pennsylvania. The new facility, CenterPoint, houses the largest dental equipment showroom in North America, featuring 25 fully functional operatories, 13 operational digital imaging panoramic X-rays including 2D and 3D units, 3 sterilization centers, office design & lab concept suites and a summit training center that will host continuing education courses. Benco operates two other "Destination CenterPoints" in Costa Mesa, California, and Flower Mound, Texas.[5] Additionally Benco Dental’s footprint includes four distribution centers: Fort Wayne, Indiana, Jacksonville, Florida, Reno, Nevada, and Dallas, Texas, over 400 professionally trained sales territory representatives and 300 factory-trained service technicians.

Benco Dental has been named one of the Best Places to Work in PA for 2014; this marks the twelfth time in 14 years that Benco Dental has received this recognition.[6] The Best Places to Work in PA program solicits surveys from participating companies’ associates and compiles the results prior to assembling the final rankings.


Benco Dental’s core products and programs include: the BluChip Buying Club, dentistry’s original customer loyalty program; Painless 8 with Forecaster, an electronic ordering and product management software; Painless Web, e-Commerce and materials management system; Insite, dental office design & architectural services; BencoNET, CAD-CAM dentistry, including Benco's OneVisit® solution for same-day dentistry, digital imaging and “open architecture” operatory integration system solutions and Transitions Group, a practice development consulting service.

Benco Dental powers The Lucy Hobbs Project®, a national, long-term program based on three pillars – networking, innovating and giving back. Named after the first American woman to earn a degree in dentistry, Lucy Hobbs, this project aims to bring women together from all facets of the dental industry – dentists, dental assistants, hygienists, receptionists, sales representatives and others. The project is free to join and offers networking opportunities, education programs and charitable events. Annually, it honors exemplary women in the dental community at a celebration hosted at locations across the U.S.

Benco operates under the tagline of "We deliver success smile after smile."


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