Big Soda
Big Soda is a term used by the media[1] and various activist groups[2], including CrossFit to describe the soft drink industry as a collective entity.
The term connotes the business and lobbying power of soft drink companies who, like Big Oil and Big Tobacco, would use that power to influence politicians and voters.[3]
Big Soda usually refers to the giants of the soft drink industry, The Coca-Cola Company, PepsiCo, and to a lesser extent, the Dr Pepper Snapple Group.[4]
References
- ^ "Big Soda's Sticky End." Business Week.
- ^ "Big Soda vs. Our Kids: Better Beware of Benzene in Soda Pop." CommonDreams.org Newsletter[1]
- ^ http://adage.com/article/cmo-strategy/big-soda-echoing-big-tobacco-s-tactics-report/306232/
- ^ https://www.nytimes.com/2016/10/06/opinion/fight-big-soda.html?_r=0
External links
- Margot Sanger-Katz (2 October 2015). "The Decline of 'Big Soda'". Retrieved 2 October 2015.