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Blipfoto Ltd.
Type of business Private
Type of site
Social networking service
Founded Edinburgh, Scotland (2004)
Headquarters Edinburgh, Scotland
Area served Worldwide
  • Joe Tree
  • Graham Maclachlan
Industry Internet

Blipfoto is an Edinburgh-headquartered online daily photo journal and social networking service allowing people to share their pictures and tell their stories one day at a time.

With over 18 million page views a month, the site has a strict rule allowing its users to post just one picture a day to their journal. To date, 'Blippers' in over 170 countries worldwide have posted 3.4 million photos with close to 22 million shared comments on the site. Each photo on Blipfoto represents a single day in someone's life - so there are almost 3.5m individual days saved to date.[1]


In October 2004, Blipfoto founder Joe Tree built a website which let him publish just one photo a day on the internet and write something about it. He set two simple rules: he could only upload one picture a day, and it had to be taken on that day.[2]

In the summer of 2006, Tree released a very rudimentary version of Blipfoto and invited 15 other people to join in. It let anyone set up a journal of their own, upload one picture a day, write some words, and comment on other people’s material. This was subsequently opened to anyone.[3]

In November 2009 the site won a BAFTA Scotland award for the best website.[4]

Following the BAFTA win, in December 2010 Blipfoto announced seed investment which allowed the business to turn from a project into a full-time venture.[5]

In 2011 it was voted as best Scottish website by arts and culture magazine The List.[6]

Blipfoto also worked in partnership with a number of large organisations on photographic projects and competitions. It premiered a film – life.turns - at the Edinburgh Art Festival in 2010. The stop motion film was created using 1205 photographs taken in 21 countries over 40 days.[7][8]

This was the inspiration behind Scotland The World Over, a collaboration with The film centred on the Scottish saltire flag, showing people in 32 countries around the world holding it. The film was compiled between St. Andrew's Day 2011 and Burns Night 2012.[9][10]

In January 2015 Blipfoto went into partnership with Polaroid and the website was rebranded and relaunched as Polaroid Blipfoto.[11]

In March 2015 Polaroid Blipfoto went into liquidation. Business services firm FRP Advisory were appointed as liquidators of the Edinburgh-based firm on 11 March. [12]

In February 2016 a new community owned company, Blipfuture CIC, completed purchase of the blipfoto website after raising over £130,000 in a crowdfunding campaign. Blipfuture CIC will run the website for the benefit of its community, supported by volunteers.

Notable users[edit]


  1. ^ "20 things you should know about Blipfoto", The Drum, 9 March 2012. Retrieved 1 May 2012.
  2. ^ "A million photos which changed my life, one day at a time" Archived April 24, 2012, at the Wayback Machine., Blipfoto, 20 May 2011. Retrieved 1 May 2012.
  3. ^ Joe Tree, "Blipfoto at Social Media Week" Archived April 15, 2012, at the Wayback Machine., Joe Tree Blogs, 22 September 2011. Retrieved 1 May 2012.
  4. ^ "BAFTA Scotland Award Winners in 2009", The British Academy of Film and Television Arts, 22 November 2009. Retrieved 1 May 2012.
  5. ^ "Funding allows Tree to fulfil his full-time dream for picture sharing site Blipfoto",, 17 December 2010. Retrieved 1 May 2012.
  6. ^ "The best Scottish websites, The List, 21 July 2011. Retrieved 1 May 2012.
  7. ^ "life.turns.premiere", Blipfoto, 26 August 2010. Retrieved 1 May 2012.
  8. ^ "Alt-w life.turns.", New Media Scotland, 26 July 2010.Retrieved 1 May 2012.
  9. ^ "Scotland the world over" Archived April 19, 2012, at the Wayback Machine.,, 1 February 2012. Retrieved 1 May 2012.
  10. ^ "Scotland The World Over", Scottish Government, 1 February 2012. Retrieved 1 May 2012.
  11. ^ Fitzpatrick, Alex (2 January 2015). "Why You Might Actually Be Taking Polaroids Again". Time. Time Inc Network. Retrieved 6 March 2015. 
  12. ^
  13. ^ "Feorlean on Blipfoto", Blipfoto, 2 November 2009. Retrieved 30 August 2012.
  14. ^ "stevewoz on Blipfoto", Blipfoto, 23 August 2012. Retrieved 26 September 2012.
  15. ^ "Roseannasnp on Blipfoto", Blipfoto, 10 November 2012. Retrieved 13 November 2012.
  16. ^ "PeterMay on Blipfoto", Blipfoto, 17 January 2013. Retrieved 21 January 2013.
  17. ^ "janicehally on Blipfoto", Blipfoto, 21 January 2013. Retrieved 21 January 2013.
  18. ^ "Corrie52 on Blipfoto", Blipfoto, 1 February 2013. Retrieved 18 February 2013.

External links[edit]