Brad Greenberg

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Brad Greenberg
Brad Greenberg (cropped).jpg
Greenberg as coach with Maccabi Haifa in 2013
Maccabi Ashdod
PositionHead coach
LeagueIsraeli Basketball Premier League
Personal information
Born (1954-02-24) February 24, 1954 (age 65)
Plainview, New York
Career information
High schoolJohn F. Kennedy
(Plainview, New York)
Coaching career1977–present
Career history
As coach:
1977–1978American (asst.)
1978–1984Saint Joseph's (asst.)
19841986Los Angeles Clippers (asst.)
1986–1987New York Knicks (asst.)
2003–2004Virginia Tech (asst.)
2004–2007Virginia Tech (assoc. HC)
2012Venezuela (asst.)
2012–2013Maccabi Haifa
2013–2014Hapoel Jerusalem
2014–2015Eskişehir Basket
2015Avtodor Saratov
2016–2017Eskişehir Basket
2017–presentMaccabi Ashdod
Career highlights and awards

Brad Howard Greenberg (born February 24, 1954)[1] is an American basketball coach, who is the current head coach of Maccabi Ashdod of the Israeli Basketball Premier League.

Early life and college playing career[edit]

Greenberg was one of three sons of Marilyn and Ralph Greenberg of Plainview, New York, on Long Island. One of his brothers, Seth, would also grow up to be a college basketball coach.[2][3] Brad Greenberg graduated from John F. Kennedy High School in 1972, then went to Washington State University as a freshman and played on the Washington State Cougars basketball team.[3][4] He transferred to American University in Washington, D. C. and lettered in basketball from 1974 to 1977. Greenberg graduated from American University with a B.A. in interdisciplinary studies in athletics, media, and society.[5]

Coaching career[edit]

Greenberg began his coaching career in 1977 as an assistant coach at his alma mater American University. From 1978 to 1984, he was an assistant coach at Saint Joseph's University under Jim Lynam.[5][6] During Greenberg's time as assistant coach, Saint Joseph's appeared in the NIT in 1979, 1980, and 1984 and the NCAA Tournament in 1981 and 1982, including a run to the Elite Eight in 1981.[5] Saint Joseph's also was the 1979–80 regular season champion in the East Coast Conference (ECC) and won the 1981 and 1982 ECC tournaments.[6]

In 1984, Greenberg followed Lynam to the NBA's Los Angeles Clippers, again as an assistant coach. Don Chaney replaced Lynam as head coach in the middle of the 1984–85 season, and Greenberg remained on Chaney's staff until 1986.[5][7] In the 1986–87 season, Greenberg was an assistant coach for the New York Knicks under head coach Bob Hill.[5][8]

Greenberg returned to coaching basketball in 2003 after nearly 15 years as an administrator. He joined the staff of head coach and younger brother Seth Greenberg at Virginia Tech. In 2004, Brad Greenberg was promoted to associate head coach.[5] Virginia Tech made the 2005 NIT and 2007 NCAA Tournament during Brad Greenberg's stint as assistant coach.

Greenberg was named head coach at Radford University in 2007.[9][2] In four seasons at Radford, Greenberg had an overall 55–68 record: 10–20 in 2007–08, 21–12 in 2008–09 (including the Big South Tournament championship and appearance in the NCAA Tournament), 19–12 in 2009–10, and 5–23 in 2010–11.[10]

He resigned his position at Radford University on May 18, 2011, amid NCAA investigations.[11] In February 2012, Radford received two years of probation from the NCAA, but no postseason ban, for major recruiting violations. Greenberg was hit with a five-year show-cause penalty, which effectively barred him from college coaching during that period.[12]

He coached the Bucaneros de La Guaira of the Venezuelan League, in 2011–12, and the team finished the regular season with a 20–16 record and a 3rd place regular season finish. The highest regular season finish in club history at that time.

He was formerly an assistant on former NBA head coach Eric Musselman's coaching staff for the senior Venezuela national basketball team that hosted FIBA's 2012 Men's Basketball Olympic Qualifying Tournament.[12][13]

On July 7, 2017, Greenberg was named Maccabi Ashdod head coach, signing a two-year deal.[14] In his first season with Ashdod, he led them to the 2018 Israeli League Playoffs as the fourth seed, but they eventually were eliminated by Hapoel Tel Aviv.

On June 16, 2019, Greenberg signed a one-year contract extension with Ashdod.[15]

Scouting and administrative career[edit]

In 1989, he joined the Portland Trail Blazers front office as director of player personnel and remained in that position (renamed vice president of player personnel in 1992) until 1995.[5]

In the 1996–97 season, Greenberg was general manager and vice president of basketball operations for the Philadelphia 76ers. During his stint as general manager, the Philadelphia 76ers drafted scoring sensation Allen Iverson, dubbed by Philly fans as "The Answer," with 1996's first overall pick. In Iverson's third NBA season, the Sixers ended a string of seven consecutive losing seasons and simultaneously started a five-season NBA playoff run.[5][16] However, Greenberg was fired after the 76ers finished the season 22–60.[17]

Greenberg has also worked as a scout for various NBA teams and other agencies.[5] In 2000, he was an executive at[18] From 2001 to 2003, Greenberg was director of basketball operations at the University of South Florida.[5]

Head coaching record[edit]


Season Team Overall Conference Standing Postseason
Radford Highlanders (Big South Conference) (2007–2011)
2007–08 Radford 10–20 5–9 7th
2008–09 Radford 21–12 15–3 1st NCAA Division I First Round
2009–10 Radford 19–12 13–5 2nd
2010–11 Radford 5–24 2–16 10th
Radford: 55–68 35–33
Total: 55–68

      National champion         Postseason invitational champion  
      Conference regular season champion         Conference regular season and conference tournament champion
      Division regular season champion       Division regular season and conference tournament champion
      Conference tournament champion

Israeli Basketball Super League[edit]

Regular season G Games coached W Games won L Games lost W–L % Win–loss %
Playoffs PG Playoff games PW Playoff wins PL Playoff losses PW–L % Playoff win–loss %
Team Year G W L W–L% Finish PG PW PL PW–L% Result
Maccabi Haifa 2012–13 27 17 10 .630 2nd 9 7 2 .778 Won BSL Final
Hapoel Jerusalem 2013–14 28 21 7 .750 2nd 8 4 4 .500 Lost in Semi-Finals
Career 55 38 17 .690 2nd 17 11 6 .647  


  1. ^ "Find a certified FIBA coach". FIBA. Archived from the original on October 6, 2014. Retrieved June 26, 2014.
  2. ^ a b Feinstein, John (7 March 2010). "Seth Greenberg, Brad Greenberg maintain brotherly bond". Washington Post. Retrieved 12 October 2010.
  3. ^ a b Teel, David (March 9, 2005). "The Brothers Greenberg". Daily Press (Newport News, Va.). Archived from the original on March 11, 2005. Retrieved June 26, 2014.
  4. ^ "Archived copy". Archived from the original on 2014-10-20. Retrieved 2014-06-27.CS1 maint: Archived copy as title (link)
  5. ^ a b c d e f g h i j "Brad Greenberg". Radford Highlanders. Archived from the original on December 5, 2010.
  6. ^ a b "Saint Joseph's Hawks". Archived from the original on June 26, 2014. Retrieved June 26, 2014.
  7. ^
  8. ^
  9. ^ Brady, Erik (14 March 2009). "Season of wonder at Radford: Coach, center spark NCAA run". USA Today. Retrieved 12 October 2010.
  10. ^ Archived September 29, 2013, at the Wayback Machine
  11. ^ Greenberg out as Radford basketball coach, accessed May 22, 2011
  12. ^ a b Associated Press (February 24, 2012). "NCAA puts Radford on 2-year probation". Retrieved February 27, 2012.
  13. ^ Feinstein, John (March 8, 2012). "Virginia Tech Coach Seth Greenberg wins, but doesn't help his feeling bad about his brother". Washington Post. Retrieved March 9, 2012.
  14. ^ "Brad Greenberg hired as head coach of Maccabi Ashdod". Sportando. July 7, 2017. Retrieved July 7, 2017.
  15. ^ "Maccabi Ashdod re-signs coach Brad Greenberg". Sportando. June 16, 2019. Retrieved June 16, 2019.
  16. ^
  17. ^ "General Manager, Coach Fired After 1st Season With 76ers". Chicago Tribune. April 21, 1997. Retrieved June 26, 2014.
  18. ^ "Tierney promoted to Palmer COO". Sports Business Daily. March 27, 2000. Retrieved June 26, 2014.