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Braveheart (Ashanti album)

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Untitled

Braveheart is the upcoming fifth studio album by American R&B/pop singer Ashanti set to be released in summer 2012.[2] It will be her first album released in over four years since 2008's The Declaration. It will also serve as Ashanti's first album off her record label, Written Entertainment. Ashanti worked with a variety of producers such as Alex da Kidd, Danja, Rico Love, Cool & Dre, Warryn Campbell, Carvin & Ivan, Common, Darkchild and Tank.

"The Woman You Love" is the lead single from Braveheart which features Brooklyn native rapper Busta Rhymes. It was written by Ashanti and Busta Rhymes and produced by Jerry Wonda and Shama "Sak Pase" Joseph.

Background

In 2011, Ashanti confirmed via twitter that she was currently in the studio working on her fifth album, that is being released off her own record label Written Entertainment. Ashanti is rumored to be working with a slew of producers and artist, thus far this is all that has been verified... LT Hutton, Dr. Dre, Game, Theron Feemster bka Neff-U, The-Dream, Cool & Dre, Warryn Campbell, Carvin & Ivan, Common, Darkchild and Tank who co-wrote and co-produced with her the song Paradise. Ashanti’s new single & album is set to be released sometime in 2011.[3] Ashanti has also stated that she plans on releasing the album in the first quarter of 2012, with the first single being planned for a winter release. In July 2011 a promo picture was released, rap-up revealed she has been in the studio with big names including Dr. Dre, Game, and Lil Wayne, and Ashanti has said that a single is coming "very soon". Single titles include “Paradise” and “She Can’t.”[4] Ashanti released her first song in three years, "Never Too Far Away" will serve as the title track to Morgan Creek's film Dream House starring Daniel Craig, Rachel Weisz with Naomi Watts. Ashanti also confirmed via her Twitter account that the song will be on her upcoming fifth Album but is not her first single. Ashanti revealed the title of the 1st single from her 5th studio album via NBC Today Show would be called 'No Good'.[5] However was later changed to The Women You Love.[6]

Ashanti worked with R. Kelly, Rico Love (“Perfect So Far”), and Keyshia Cole. She’s unsure if the latter collaboration will end up on her album or just Keyshia’s upcoming project. “The record is dope. I love it,” she said.[7]

The album is expected to be released this Fall. [8] but no official date is confirmed.

Concept and Title

In an interview with Power 99 FM Ashanti explained how the Oscar-winning film Braveheart inspired her album title. “The metaphor that I took was basically in the movie you have the Europeans, you have the soldiers from London and the U.K.,” she said. “They have the big horses, they have the shields, the guns, the weapons… They’re all armored up. And then you have the Scots. They’re all raggedy, homemade weapons, and paint on their faces. It’s not an even playing ground, so I feel like with the [major labels], they’re bossed up. They have the big engine and all the artists signed to them and with the indies, it’s depending. It’s homemade, it’s homegrown. It’s a lesser engine. So the metaphor I was using was being brave and putting your blood and guts into it and fighting passionately to win".[9]

New Record Label, Written Entertainment

In May 2009, Irv Gotti announced that he was officially releasing Ashanti from The Inc. Records,[10] stating that "The relationship has run its course. The chemistry of what's needed — we're in two totally different places. You're talking to somebody that took her and shaped and molded her and put her out there for the world, and it blew up. We [hold the record] for the [fastest] selling debut by a female R&B artist — 503 [thousand]. We did it! My views and philosophies and her views and philosophies are not meeting up." Gotti also admitted that he and Ashanti have not spoken to each other in a long time. On March 14, 2012, when asked about her current relationship with Irv Gotti and Ja Rule, Ashanti told Phillys Kiss 101.7 that she is cool with everyone at Murder Inc. calling it, “One of the most amazing times in my life. Murder Inc, we made history together, we were family, we had our ups and downs, but we made classic records and that chemistry was amazing, that’s something we all know and covet. As a family you go through your ups and downs you squash things, like I’m cool with everyone now.” [11]

On December 15, 2011 Ashanti officially announced her own new record label Written Entertainment & new distribution and label services deal with eOne Music.[12] in an press release from eOne music they stated “eOne is proud to have a partnership with Ashanti and her label Written Entertainment,” said Alan Grunblatt, President of eOne Music. “Ashanti truly has the independent entrepreneurial attitude that eOne was built on, and we’re thrilled to be working with her".[13] Ashanti added, “I’m so excited to have my own record label, Written Entertainment. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence. They have the top radio people in the business and are hungry to win! The more I learned the business the more I knew this is what I wanted. Ownership is so important. As a business woman this was a great move for me!”[14]

Singles

The lead single from her fifth studio album, The Woman You Love featuring American rapper Busta Rhymes was released online on the 15th December 2011.[15] Ashanti said on her official Twitter account that the song would be released onto iTunes on 16 December with a new promo picture.[16] "The Woman You Love" debuted at number ninety-seven on the Billboard Hot R&B/Hip-Hop Songs chart for the week of January 7, 2012.[17] Three weeks later the song re-entered at number ninety-five for the week of January 28, 2012.[18] so far peaking at 59 on the chart. [19]

Tracklisting (Tentative)[20][21]

  1. "Mine"
  2. "Get it"
  3. "The Woman You Love" featuring Busta Rhymes
  4. "Perfect So Far"
  5. "Don’t Tell Me No"
  6. "Paradise"
  7. "Three Words"
  8. "Never Should Have"
  9. "Bona fide Survivor"
  10. "That’s What We Do" featuring R. Kelly
  11. "Woman to Woman" Duet with Keyshia Cole
  12. "Never Too Far Away"
  13. "No One Greater"

References

  1. ^ "Ashanti - Braveheart". Allmusic. Retrieved 2012-06-17.
  2. ^ http://www.amazon.com/BraveHeart-Ashanti/dp/B007BS0ZTU
  3. ^ http://ashantidaily.com/
  4. ^ "Ashanti Heats Up the Desert in New Promo Pic". Rap-Up.com. 2011-07-26. Retrieved 2011-11-24.
  5. ^ http://thatgrapejuice.net/2011/09/ashanti-announces-single/
  6. ^ http://ashantithisisme.com/ashanti/2012/01/22/ashanti-live-on-ustream-monday/
  7. ^ http://www.rap-up.com/2012/03/15/ashanti-dishes-on-album-title-keyshia-cole-duet-coach-carter-2/#more-116735
  8. ^ http://www.amazon.com/BraveHeart-Ashanti/dp/B007BS0ZTU
  9. ^ http://www.rap-up.com/2012/03/22/album-cover-ashanti-braveheart/
  10. ^ Reid, Shaheem (2009-05-07). "Irv Gotti Says He's Dropping Ashanti From The Inc". MTV News. Retrieved 2009-05-08.
  11. ^ http://www.youtube.com/watch?v=tDilBfQ5m68&feature=player_embedded
  12. ^ http://www.vibe.com/posts/ashanti-announces-new-record-deal-and-upcoming-album
  13. ^ http://theurbandaily.com/music/shamika-sanders/ashanti-announces-new-record-deal/
  14. ^ http://www.rap-up.com/2011/12/15/ashanti-announces-new-record-deal/
  15. ^ http://www.rap-up.com/2011/12/14/new-music-ashanti-f-busta-rhymes-the-woman-you-love/#more-107351
  16. ^ http://twitter.com/#!/ashanti
  17. ^ "Top Hip-Hop and R&B Songs & Singles Charts". Billboard. Retrieved 2012-01-20.
  18. ^ "Top Hip-Hop and R&B Songs & Singles Charts". Billboard. Retrieved 2012-01-20.
  19. ^ http://teamashanti.com
  20. ^ http://www.rnbmusicblog.net/2012/03/07/1065/ashanti-new-album-braveheart-cover-tracklisting.html
  21. ^ http://www.thecomplexmedia.com/blog/2012/03/ashanti-prepares-for-battle-on-braveheart-official-album-cover-tracklisting-revealed/
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