Previously a writer for The Sun, in 1999 the Daily Mirror tried unsuccessfully to poach him. Woolnough was lured to the Daily Star in 2001 after owner Richard Desmond authorised a £200,000 pay package.
In December 2004, following Norwich City's 4-0 defeat at Chelsea, Woolnough produced a Monday morning column that enraged Norwich fans, saying that City were "gutless," that they would "stink the place out" with Premiership performances of a similar ilk, and that he "Hopes they go down, and good riddance." This instantly turned Woolnaugh into public enemy number 1 in Norwich, and although refusing to withdraw his comments, he later visited Carrow Road after receiving 450 e-mails and the local newspaper getting involved with the debate.
Woolnough died on 18 September 2012 from bowel cancer. He is survived by his wife Linda and three children.
- Jessica Hodgson (January 16, 2001). "Daily Star nets Sun's top football writer". The Guardian. Retrieved July 14, 2010.
- David Lister (January 16, 2001). "Desmond gets his chequebook out for the lads". The Independent. Retrieved July 14, 2010.
- "Brian Woolnough in the hotseat". BBC Sport. Retrieved July 14, 2010.
- "Simply The Best 7 Days A Week :: Football :: Brian Woolnough 1948-2012". Daily Star. Retrieved 2012-09-18.
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