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She started working for TMF where she gained popularity as a VJ and presenter. Five years later, she left the music station as one of the last presenters of the first wave to start working for the Dutch National TV station BNN. BNN is especially targeted at a young audience, and her sexy profile fitted the bill perfectly. She presented shows like Lijst 0 (politics with a sexy twist, together with Katja Schuurman), Een Beetje Bridget, BNN At Work, Neuken doe ik veel! (explicit sex education), The national IQ test, The Bridget Triangle, BNN presenteert AVRO's Sterrenslag and Katja vs. Bridget.
For a more universal audience, she interviewed the teams in both series of the Dutch version of Robot Wars (the role Philippa Forrester and, when she was off, Julia Reed and Jayne Middlemiss, had in the main (UK) version of the Robot Combat gameshow). In the first series a team named Blue, who dyed their skin blue prior to the event, communicated only by handing notes to her, or with their mouthpiece.
After a couple of years with BNN, she decided in 2005 to move over to the newly formed commercial station, Talpa of John de Mol, where she gained the possibility to produce television shows herself. However, her first job was to present Big Brother 5 together with Ruud de Wild. A year later she presented Big Brother 6 on her own.
Other shows have included her own production, Je leven in de steigers (based on Extreme Home Makeover), the news program NSE, Woef! (own production about dog training), the talk show Late Night met Maasland & Geel and Hoe word ik een Gooische Vrouw? (a satirical take on how to become and behave ladylike).
In the end of 2007 Bridget moved over to the commercial station RTL Nederland because Talpa officially ceased to exist. On 27 August Bridget's new show "Hoe Word Ik Een New Yorkse Vrouw?" started. It has the same concept as "Hoe Word Ik Een Gooische Vrouw?" She also replaced Renate Verbaan in the second season of Beauty & de Nerd.. Because Bridget and het boy friend Pepijn Padberg were expecting their first child in 2008, she came with the production "Hoe word ik mama in Amsterdam-Zuid?.". Since 2007 Bridget regularly presents the tabloid RTL Boulevard, where she replaces Albert Verlinde. She also presents the programma Lekker Slim!.
On 17 December 2009 it was announced that Bridget had broken up with Pepijn Padberg. From September 2010 until February 2011  she was going steady with Johnny de Mol. In September 2011 it was announced that she has a relationship with company lawyer Pieter van Schaik who is ten years her junior. However, on Monday 16 April 2012 on RTL Boulevard TV she announced that she had terminated this relationship.
From 3 January 2011 Bridget Maasland has been acting the bitchy Carla in the BNN-series Walhalla. At RTL 5 she is one of the presenters of the new program Wie is de Reisleider?, that was seen from January on.
On 21 May 2011 Maasland was laureated with the Amsterdam Fashion Award during the Amsterdam Fashion Gala.