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Buyology: Truth and Lies About Why We Buy
Buyology cover page.jpg
Book Cover
AuthorMartin Lindstrom
CountryUnited States
SubjectMarketing, Business, Advertising, Promotion, science of shopping
Publication date
Media typePrint, Hardcover
658.8/34 22
LC ClassHF5415.12615 .L56 2008

Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy.[1] The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time [2] named Lindstrom as one of the world's 100 most influential people because of his book.


Buyology is claimed to be a result of the author’s three year neuromarketing study on 2,081 people to identify the effect of brands, logos, commercials, advertisements and products on them.[3][4] The study was funded by seven corporations, including GlaxoSmithKline, Hakuhodo, Fremantle - and Martin Lindstrom. The study evaluates the effectiveness of logos, product placement and subliminal advertising, the influence of our senses and the correlation between religion and branding.


The book was a bestseller.

See also[edit]

External links[edit]


  1. ^ New York Times Best sellers list, Hardcover Nonfiction
  2. ^ Time magazine - May 11, 2009 edition
  3. ^ "Martin Lindstrom Official". Archived from the original on 2008-10-11. Retrieved 2008-10-12.
  4. ^ Random House profile of Buyology