Buyology
![]() Book Cover | |
Author | Martin Lindstrom |
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Language | English |
Subject | Marketing, Business, Advertising, Promotion, science of shopping |
Genre | Nonfiction |
Publisher | Doubleday |
Publication date | 2008 |
Publication place | United States |
Media type | Print, Hardcover |
Pages | 256 |
ISBN | 978-0-385-52388-2 |
OCLC | 192048160 |
658.8/34 22 | |
LC Class | HF5415.12615 .L56 2008 |
Buyology: Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy.[1] The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. Time [2] named Lindstrom as one of the world's 100 most influential people because of his book.
Content
Buyology is claimed to be a result of the author’s three year neuromarketing study on 2,081 people to identify the effect of brands, logos, commercials, advertisements and products on them.[3][4] The study was funded by seven corporations, including GlaxoSmithKline, Hakuhodo, Fremantle - and Martin Lindstrom. The study evaluates the effectiveness of logos, product placement and subliminal advertising, the influence of our senses and the correlation between religion and branding.
Reception
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The book was a bestseller.
See also
External links
References
- ^ New York Times Best sellers list, Hardcover Nonfiction
- ^ Time magazine - May 11, 2009 edition
- ^ Martin Lindstrom Official
- ^ Random House profile of Buyology