Carrot Rewards
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| Type of business | Private |
|---|---|
| Founded | 2015 (company) March 2016 (app) |
| Headquarters | Toronto, Ontario |
| Area served | Ontario, British Columbia, Newfoundland and Labrador |
| Key people | Andreas Souvaliotis (Founder & CEO) Jeff Irwin (President) Lea Crawford (Partnerships Manager) |
| URL | carrotrewards carrotinsights |
| Native client(s) on | iOS, Android, watchOS |
Carrot Rewards is a mobile app for residents of three Canadian provinces, allowing users to complete health questionnaires and track steps in exchange for rewards points.[1] The app is developed by Toronto-based Carrot Insights, a certified B corporation founded in 2015.[2] The app was first launched in British Columbia during March 2016, followed by Newfoundland and Labrador during June 2016 and Ontario during February 2017.[3] Users can choose during sign-up whether they want Aeroplan, Scene, Petro-Points, More Rewards or Drop rewards points.[4] RBC Rewards was also added as an option in June 2018.[5] Survey points are paid for by the organization which created the survey and step points are paid for by the provincial government where the user lives.[6] Carrot Rewards has also partnered with Heart & Stroke, Diabetes Canada and YMCA Canada.[7] The app was later expanded to include surveys on energy conservation and financial literacy.[8]
Criticism
Sylvia Jones, a Member of Provincial Parliament in Ontario criticized Carrot Insights for advertising a service to check credit scores in the app which was powered by Equifax Canada, leading to customer personal information being breached in the Equifax data breach.[9] Carrot Insights responded by stating that funds provided by the Ontario government were only used to pay for step tracking rewards points.
References
- ^ Meissner, Dirk (31 August 2015). "B.C. launching 'Carrot Rewards' program to encourage to healthy living". The Canadian Press. Retrieved 25 December 2017 – via CTV News.
- ^ "Ontario gives $1.5M to app that offers rewards points for healthy behaviour". Metro International. 6 July 2017. Retrieved 25 December 2017.
- ^ Delane, Anna (14 June 2016). "New app aims to help Newfoundlanders and Labradorians get healthy". CBC News. Retrieved 25 December 2017.
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Woods, Jonathan (1 April 2016). "Why The Carrot App is Killing It with Loyalty Reward Points". Techvibes.
- ^ Shankar, Bradly (14 June 2018). "Carrot Rewards adds RBC Rewards points as new reward option". MobileSyrup. Retrieved 17 June 2018.
- ^ Rooke, Charlene (1 October 2017). "Carrot Rewards nudge users toward healthy, wealthy habits". The Globe and Mail. Retrieved 25 December 2017.
- ^ Miller, Adam (3 August 2015). "Federal government's new healthy living app rewards Canadians with points". CTV News. Retrieved 25 August 2017.
- ^ Shankar, Bradly (13 November 2017). "Canadian Bankers Association partners with Carrot Rewards to offer points for completing financial literacy quizzes". MobileSyrup. Retrieved 25 December 2017.
- ^ Benzie, Robert; Rushowy, Kristin (2 October 2017). "Tory MPP wants company to return government funds because of possible link to Equifax". Toronto Star. Retrieved 25 December 2017.