Casa Sanchez Foods

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Casa Sanchez Foods
Privately held company[1]
Industry Food
Predecessor R. Sanchez & Co.
Founded 1924 - San Francisco, California
Founder Robert Sanchez, Sr.
Headquarters San Francisco, California, United States
Key people
Robert Sanchez, Jr.[2]
Products Mexican-style sauces and tortilla chips
Owner Sanchez family

Casa Sanchez is a Mexican-style salsa and tortilla chip company based in San Francisco, California. Beginning in the 1920s[3] as a tortilla manufacturer in the Mission District of San Francisco, then evolving into a salsa company in the 1960s. Casa Sanchez has grown to become one of the leaders in the Mexican-style snacks market. During 1999, the company launched a unique food give-away promotion involving a Neil Armstrong type event[clarification needed] which inspired its corporate logo.[4]

Corporate history[edit]

Original company[edit]

Casa Sanchez began when two immigrants, Roberto and Isabel Sanchez from Zacatecas, Mexico, established the first mechanized tortilla factory in Northern California. R. Sanchez & Co. innovated tortillas sold by the pound and wrapped in paper and string. The company logo is a drawing called "Jimmy the cornman",[5] inspired by Jimmy Sanchez, which depicts the landing of the first man on the moon. Its product slogan is "Sabor autentico y todo natural" which is Spanish for"Authentic flavor and all natural".

Later developments[edit]

In the late 1960s, the Sanchez family's second generation followed its Latino customer base to the Mission District of San Francisco and sold corn tortillas to restaurants. Additional complimentary food lines like mild & hot salsa were introduced in tubs to accompany the tortilla chips sales.

Present history[edit]

Today, the third and fourth generation family members have developed a line of more than nine salsas and guacamole dips, along with thick or thin, as well as organic tortilla chips using the original family recipes.

In 2004, AC Nielsen reported Casa Sanchez outsold other leading salsa companies in Northern California for 52 weeks. It also showed Casa Sanchez Mild Salsa Roja outsold private label salsas for the same time period.

Beginning in 2007, Casa Sanchez began producing vegetarian tamales and pupusas. Pupusas are "a cross between a quesadilla and an empanada".[2]

Promotional gimmicks[edit]

In 1999, Casa Sanchez attracted national attention, including that of Forbes magazine, when it unveiled its new marketing campaign: get a tattoo of "Jimmy the cornman" and get free lunch for life.[6] The promotion has come back as of March, 2010.[5]

See also[edit]


External links[edit]