Charles O'Tudor

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Charles O'Tudor
OTudorCharles.jpg
Born (1971-06-20) 20 June 1971 (age 47)
ResidenceNigeria
OccupationFounder, CEO of ADSTRAT BMC
Years activefrom early 1990s till date

Charles O'Tudor (born 20 June 1971) is a Nigerian, brand strategist, public speaker and businessman. He is the principal consultant of ADSTRAT Branding Management Consortium.[1]

Educational Background[edit]

O'Tudor hails from Cross River State. He had his primary education at Command Children School in Lagos State; his secondary education at Command Secondary School, Ikeja, Lagos State where he bagged his West African School Certificate, (WASC) in 1987. He holds a bachelor's degree in Sociology from the University of Jos and is an alumnus of the University of Witwatersrand, Johannesburg, where he bagged Certificates in Management and Measuring Organizational Strategies, Product Strategy and Brand Management. He is an Associate Member of the Advertising Practitioners Council of Nigeria (APCON) and an Associate Member, Nigerian Institute of Public Relations (NIPR).[2]

Career[edit]

O’Tudor began his career in advertising and branding at Shops Bankole Sagie Advertising, where he had a three-year stint as advert executive. He became Deputy Manager at Explicit Communications (where he managed Multinational Accounts). He moved to become Client Services Manager at Solutions. In 2001, he founded ADSTRAT BMC, of which he has been Principal Consultant till date.[3] Adstract has handled accounts of brands spanning the construction, aviation, fashion, telecommunications, banking, furniture, entertainment, education, hospitality and pharmaceutical industries. The firm, with two affiliates (Axle and Stratis) has crafted phrases and words like, Cerebral Filtration Processes, Processed thought to Finish, O2ygenation, Re-O2ygenation and O2yculturation as the terminologies employed its day-to-day branding activities.[4][5][6] O'Tudor was appointed anchor of the Bank PHB-sponsored show, the Intern TV Show, the first ever business reality TV show in Nigeria.[7][8]

Initiatives and Public Discourses[edit]

O'Tudor is the brain behind BrandsArise, "a social emancipation initiative anchored on the philosophy that when individuals rise, their communities will rise and ultimately the nation will rise". The programme is targeted at creating an awareness of youths becoming strong, formidable, and positive brands that extol values such as integrity, honour, enterprise, and patriotism. It is about translating an unknown brand into a successful brand. BrandsArise has been hosted in several locations in [Nigeria].BrandsArise made its debut as a series of articles published in BusinessDay over a period of time.Charles O'Tudor is a public speaker, commentator and role model. He has graced public functions where he gave lectures on branding.[9][10][11][12][13] O'Tudor's critical standpoint on "Rebranding Nigeria Campaign" (an initiative under the Professor Dora Akunyili-led Ministry of Information and Communications), was vividly captured in his article titled 'Rebranding Nigeria: Myths and Realities.’ His commentaries have been cited by authors and made as reference points in socio-economic discourses.[14][15][16][17][18]

Accomplishments and honours[edit]

O'Tudor with President Goodluck Jonathan of Nigeria

In April 2005, Charles O'Tudor was appointed a member of the Lagos State Health Advocacy Implementation Committee, "an initiative inaugurated to create necessary awareness on the availability of various free health care programmes and services put in place by the Lagos State government for public consumption." O'Tudor's ADSTRAT was endorsed by the State's Commissioner of Health, Jide Idris, "to deliver on the promises of the Health Advocacy Implementation Committee."[19] O'Tudor led a team of brand strategists that bid for and won Cross River State's pioneer 'Out of Home Media Project' which was recently passed into law by the State House of Assembly.[20][21] In 2007, his ADSTRAT emerged as the "preferred marketing and branding company to market the 2008 edition of Zuma Film Festival.[22] In 2005, he entered the Junior Chamber International Hall of All Time Fame of Exemplary Leaders, becoming the 4th individual to be so honoured in the history of the Nigerian chapter of the organisation.[23] Brand Consultant of the Year Award, CITY People Magazine, is among numerous honours bestowed on him. He was appointed member of the Obudu Ranch International Mountain Race Marketing Committee and Chairman of its Sub Committee on Brand Strategy, Marketing and Advertising by the Governor of Cross-River State, Senator Liyel Imoke. He is a member, Board of Judges, The Future Awards; Member, Roundtable, the Wits Business School Alumni Association, University of Witwatersrand, Johannesburg, South Africa.[24]

Personal life[edit]

O’Tudor is married with three kids,Daniel,Dorothy and Vanzelle O'tudor. He changed his trademark look when he shaved his dreadlocks for which he had been known for decades.[25][26]

References[edit]

  1. ^ "Defining the Pace of Brand Communication". PRNigeria. 30 September 2009.
  2. ^ "CHARLES O TUDOR".
  3. ^ "Charles O'Tudor". Archived from the original on 27 February 2015.
  4. ^ "Case Study: Role of Brand Oxygenation in Post 25bn Era". ThisDay. 27 March 2005.
  5. ^ "Case Study: State Branding as an investment enabler". Proshare.
  6. ^ Charles O'Tudor. "Brand Nigeria in Need of Oxygenation". Biafran Nigerian World.
  7. ^ "O'Tudor to anchor Intern Reality Show". PRNigeria. 8 October 2006. Archived from the original on 27 February 2015.
  8. ^ Flora Onwudiwe (9 April 2007). "Bank PHB employs 10 interns". TheNation.
  9. ^ Dan Oshodin (17 February 2009). "BRANDSARISE, Adstrat's Youth Empowerment Conference for UNILAG". BrandWork Nigeria.
  10. ^ Yemisi Suleiman (7 August 2009). "Brands Arise in Calabar". Vanguard.
  11. ^ Steve Harris. "Charles O'Tudor:The Boss of Branding".
  12. ^ "Join Alibaba, Tara Fela-Durotoye, Charles O'Tudor and Steve Harris for MASTERING THE BUSINESS OF YOUR TALENT 2.0". Vine. 3 October 2013.
  13. ^ "Charles O'Tudor, Chris Ogunlowo, Chude Jideonwo, others to speak at Blank white sheet". YNaija.
  14. ^ Nicholls, Daniel (December 2012). Foreign Direct Investment: Smart Approaches to Differentiation and Engagement. Surrey: Gower Publishing Limited. pp. 31–35. ISBN 978-1-4094-2357-7.
  15. ^ Dandaura, Emmanuel; Asigbo, Alex (June 2010). "Theatre, Culture and Re-Imaging Nigeria". Keffi: Gower Publishing Limited: 45–52.
  16. ^ "Rebranding Nigeria: Myths and realities". TheSun. 25 February 2009. Archived from the original on 27 February 2015.
  17. ^ "Rebranding Nigeria: Myths and realities". BrandWork Nigeria.
  18. ^ Charles O'Tudor. "Brand Nigeria in Need of Oxygenation". Biafran Nigerian World.
  19. ^ "Lagos Health Commissioner Endorses Adstrat". ThisDay. 17 April 2005.
  20. ^ "Cross River Appoints ADSTRAT Media as Outdoor Signage Regulator".
  21. ^ "Outdoor Signage Regulator: C'River Picks Adstrat". Thisday. 13 July 2010. Archived from the original on 27 February 2015. Retrieved 27 February 2015.
  22. ^ "ADSTRAT named official marketer". TheNation. 28 April 2007.
  23. ^ Samuel Famakinwa (16 September 2005). "The I-Pod Generation Comes to Town". Online Nigeria.
  24. ^ "CHARLES O TUDOR".
  25. ^ Nkarenyi Ukonu (19 August 2012). "Charles O'Tudor shaves off dreadlocks". Punch. Archived from the original on 28 February 2015.
  26. ^ Lanre Odukoya (21 September 2013). "Omolabake Sofola-Ibukunoluwa – Medical Doctor Was All I Wanted to Be". ThisDay.