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Type of site
Available in English
Owner Mudlark
Website Chromaroma
Alexa rank Negative increase 19,845,943 (April 2014)[1]
Registration Required
Users 10,000
Launched 30 November 2010 (2010-11-30)
Current status Defunct

Chromaroma was a London-based game using players’ Oyster cards and Barclays Cycle Hire accounts. Points are awarded depending on the stations and journeys users complete on the London Underground and London Buses, as well as using ‘Boris bikes’.[2] It is described by its creators, Mudlark, as “location-based top trumps”, and encourages competition through leaderboards.[3]

Chromaroma had funding from 4iP (Channel 4’s innovation fund) and Screen West Midlands since a concept was arrived at in early 2009.[4][5]

The game is written in the Ruby on Rails framework and was developed in partnership with Go Free Range.[6] and more recently with Dynamic50.[7] Dynamic50 describe this in more detail on their post-launch blog article.

The game was designed by Toby Barnes & Matt Watkins of Mudlark.

The game was launched to the public on 30 November 2010, when snow closed Gatwick Airport and caused severe delays on London’s tube network.[8]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ Prigg, Mark (2010-11-15). "Play as you commute". Evening Standard. Archived from the original on 2010-11-19. Retrieved 2010-12-04. 
  3. ^ Phillips, A (2010-11-19). "Chromaroma makes commuting one big game". Business Review Europe. Archived from the original on 2010-11-28. Retrieved 2010-12-04. 
  4. ^ Kiss, Jemima (2010-11-30). "Chromaroma: the makeover London commuting has been waiting for". The Guardian. Retrieved 2010-12-04. 
  5. ^ Barnes, Toby (2009-02-12). "Week 0.1:Concept". Chromaroma Blog. Retrieved 2010-12-04. 
  6. ^ "Chromaroma – Hand over - blog". 
  7. ^ Green, Jason (2010-10-01). "Chromaroma – Gaming on London Transport". Dynamic50 blog. Retrieved 2011-04-12. 
  8. ^ Kiss, Jemima (2010-12-04). "Chromaroma and the onward march of gameification". The Guardian. Retrieved 2010-12-04. 

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