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Chrome Hearts

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Interior of the Chrome Hearts store in West Village, Manhattan, New York
Chrome Hearts boutique at the Beijing Yintai Centre

Chrome Hearts is a high end brand which produces silver accessories, gold and diamond jewelry, eyewear, leather, clothing, furniture.[1][2] Founded in 1988 in Los Angeles by Richard Stark, Leonard Kamhout, John Baumann.[3][4][5] The production site covers three blocks in the middle of Hollywood.[6]

History

Richard Stark and John Baumann started the business in an L.A. garage in early 1983.[7] Baumann was a manufacturer of leather goods, and Stark was selling top grade raw leathers.[7] Stark explained: "We both rode bikes. We couldn't find jackets we really liked. So we made our own."[7] The third partner in the business was master jeweler Leonard Kamhout, who used only sterling silver.[7] The company's first job was costume design for Chopper Chicks in Zombietown,[8] costarring a girlfriend of one of the Sex Pistols; Stark took the name of the brand from the working title of the movie.[6] Stark and the other founders eventually had a falling-out, and they departed the brand.[9] (In 1994 Nelly Rin and Devon Wheeler founded Lone Ones, a private custom jewelry atelier.)[10] Laurie Lynn originally ordered a collection of leather swimsuits from the company, and later married Stark and joined as a partner.[6] In 1996, Chrome Hearts opened its first boutique at 159 East 64th Street, Manhattan, New York City.[11]

Collaborations

In 2002, Chrome Hearts introduced a collaboration with The Rolling Stones featuring the band’s iconic “Lips and Tongue” motif.[12]

In 2004, Yves Saint Laurent partnered with Chrome Hearts and released exclusive t-shirts.

In 2007, Japanese fashion brand Comme des Garçons has teamed up with Chrome Hearts, collaborated on a series of pendants and garments.[13]

In 2010, Chrome Hearts partnered on shoe design with the Robert Mapplethorpe Foundation,[14] and Rick Owens.[15] The shoes are adorned with various silver embellishments.

In March 2014 Chrome Hearts bought a minority stake in high-end knitwear brand The Elder Statesman.[16] Chrome Hearts employed its hallmark silver accents in a customization of the iconic adidas Stan Smith in early 2016.[17] The brand has collaborated with off white on several occasions. Once in 2012 and once in 2018. Both collaborations have been received extremely well by the public.[citation needed]

Bella Hadid used to visit the factory in LA as a teenager and collaborated with the brand on a 40-piece apparel and accessories collection released in 2017.[18] The CHROME HEARTS x BELLA collection debuted at Paris Fashion Week,[19] and is sold exclusively at Selfridges.[20][21] Bella's sister Gigi Hadid has modeled for the brand.[22]

Clientele

Bono, Steven Tyler,[6] Elton John, Karl Lagerfeld, Jaye Muller, Kanye West,[9] Cher, Kate Hudson, Carine Roitfeld, Britney Spears, Lil Uzi Vert, Travis Scott, Coi Leray, Fergie, LeBron James and Drake are fans of the brand.[4] Rock musicians such as Slash, Sebastian Bach, and Melt-Banana have played music in the Chrome Hearts office space.[6]

Boutiques

As of April 2020, Chrome Hearts has retail locations in:[23]

Awards and honors

See also

References

  1. ^ T.S. Fox, Chrome Hearts Introduces Its Own Incense Hypebeast May 4, 2016
  2. ^ Precision Watches & Jewelry, CHROME HEARTS EYEWEAR: A SHORT HISTORY August 15, 2016
  3. ^ Chrome Hearts LLC bloomberg.com
  4. ^ a b c Rosemary Feitelberg, Chrome Hearts Opens Second New York City Store in the West Village Women's Wear Daily, April 12, 2017
  5. ^ Chrome Hearts 10th Anniversary Collection, Eugene Kan, January 11, 2010
  6. ^ a b c d e f MAXWELL WILLIAMS, STARK CONTRAST: CHROME HEARTS V magazine July 14, 2016
  7. ^ a b c d Genevieve Buck, Chrome Hearts: Leader Of The Pack Chicago Tribune, August 19, 1992
  8. ^ Jake Shears, TWO CHROME HEARTS THAT BEAT AS ONE Paper 03/14/2012
  9. ^ a b c Asaf Rotman, Surfaced: Chrome Hearts Grailed July 27, 2016
  10. ^ Lone Ones Archived 2017-11-23 at the Wayback Machine P&T Trading
  11. ^ Biker design duo lists classic townhouse for $14m The Real Deal, 2013/03/19
  12. ^ "Chrome Hearts Remixes 2002 Rolling Stones Collaboration". WWD. December 1, 2016. Retrieved July 25, 2017.
  13. ^ "COMME des GARÇONS x Chrome Hearts Collection". hypebeast. November 29, 2007. Retrieved July 25, 2017.
  14. ^ Ruano, L. (July 12, 2010). "Robert Mapplethorpe Foundation x Chrome Hearts Sneakers". Hypebeast. Retrieved May 24, 2017.
  15. ^ David Fischer, Chrome Hearts x Rick Owens Sneakers Highsnobiety May 26, 2010
  16. ^ Lisa Wang, With Shared Artisan Ethos, Chrome Hearts Invests in The Elder Statesman businessoffashion.com MARCH 31, 2014
  17. ^ Cheng, Zarah (January 2016). "Chrome Hearts x adidas Originals Stan Smith". Hypebeast. Retrieved May 24, 2017.
  18. ^ NAKISKA, TEMPE (May 19, 2017). "FAMILY AFFAIR: Bella Hadid talks us through her collection for Chrome Hearts". Hero. Retrieved May 24, 2017.
  19. ^ YOTKA, STEFF (March 1, 2017). "Bella Hadid's Chrome Hearts Collab Will Debut at Paris Fashion Week". Vogue. Retrieved May 24, 2017.
  20. ^ ELLA ALEXANDER, Bella Hadid talks us through her debut fashion collection for Chrome Hearts Harper's BAZAAR 16 May 2017
  21. ^ Natalie Theodosi, Bella Hadid x Chrome Hearts Makes London Debut at Selfridges Women's Wear Daily, May 12, 2017
  22. ^ @chromeheartsofficial on Instagram
  23. ^ Official page
  24. ^ Official page, USA
  25. ^ Official page, Asia
  26. ^ Official page, Europe
  27. ^ Official page
  28. ^ There’s just no place like Chrome MICHELLE DALTON TYREE, Japan Times, DEC 30, 1999


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