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Circles.Life

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Circles.Life
Company typePrivate company
IndustryTelecommunications
FoundedSingapore (2014 (2014))
Headquarters
Singapore
Area served
Singapore
Key people
Rameez Ansar
Abhishek Gupta
Adeel Najam
ServicesMobile
Websitewww.circles.life
circles.asia

Circles.Life is a digital telecommunications operator which was launched in Singapore in May 2016.[1] Circles.Life offers post-paid mobile services to customers,[2] providing them with the option of managing their mobile plans through a mobile app, CirclesCare.[3]

Circles.Life does not have physical distribution channels.[4] Customers can register online and receive their SIM cards within a few days,[5] as well as purchase mobile phones through the website.[6]

History

Circles.Life operates under Liberty Wireless Pte Ltd, a Singapore-based mobile telecommunications company incorporated in 2014.[7] In July 2015, Liberty Wireless signed an agreement with M1 Limited that allows it to tap on M1’s mobile network. This will enable Liberty Wireless to provide voice, messaging and data services to customers;[8] becoming the first Mobile Virtual Network Operator (MVNO) in Singapore to offer a full service mobile network experience.[9]

Following its launch in Singapore, Circles.Life plans to expand its services to other countries in Southeast Asia.[10]

Network coverage, products and services

File:CirclesCare app.png
CirclesCare, a mobile application that allows customers to customise their plans through a personalised dashboard

Circles.Life has a 4G outdoor coverage of 99.10%,[11] based on M1’s coverage.

Circles.Life offers a monthly based mobile plan that is similar to SIM-only plans, starting from S$28.[12] Its services are heavily targeted at the data-savvy consumer segment which makes up 15 to 20 per cent of Singapore’s market.[13]

CirclesCare

CirclesCare is a mobile application that allows customers to customise their plan through a personalised dashboard.[14] It can also be used to track data usage and costs, and connect with the customer service team through a built-in customer care section[15]

Partnerships

Circles.Life has partnered with financial institutions and banks such as DBS and UOB to offer customers interest-free instalment plans for mobile handsets.[16]

References

  1. ^ Ho, Victoria. "Singapore's fourth mobile operator launches with plans for the data-hungry". Mashable. Retrieved 21 June 2016.
  2. ^ "Telco wars heat up as new MVNO unveils pricing plans". Singapore Business Review. Retrieved 21 June 2016.
  3. ^ "New 4G MVNO launching in Singapore". Telecom Asia. Retrieved 21 June 2016.
  4. ^ "Circles.Life, Singapore's 4th Telco Launches Today". Weekender Singapore. 6 May 2016. Retrieved 21 June 2016.
  5. ^ Tung, Yon Heong (29 June 2016). "Circles.Life's new website goes live; adds unlimited bonus data, unlimited incoming calls offers". e27. Retrieved 15 July 2016.
  6. ^ "Kimberly-Clark's innovation lab, Nera divests payments arm". DealStreetAsia. Retrieved 22 June 2016.
  7. ^ "New virtual telco Circles.Life offers free unlimited mobile data for WhatsApp users". The Straits Times. 5 May 2016. Retrieved 22 June 2016.
  8. ^ "M1 backs Liberty Wireless' dream to be Singapore's newest MVNO". Singapore Business Review. 9 July 2015. Retrieved 22 June 2016.
  9. ^ Choudhury, Amit Roy. "Liberty Wireless signs deal with M1 to offer mobile services". The Business Times. Retrieved 21 June 2016.
  10. ^ Tan, Ee Sze (6 May 2016). "Applying the 'light and thick' formula". Convergence Asia. Retrieved 4 July 2016.
  11. ^ "Quality of Service Performance Results for July-September 2015 - Policies and Regulations - Infocomm Development Authority of Singapore". Infocomm Development Authority of Singapore. Retrieved 22 June 2016.
  12. ^ "Circles.Life VS Singtel, StarHub & M1 SIM Only Plans". www.superadrianme.com. 6 May 2016. Retrieved 22 June 2016.
  13. ^ "New telco launches in Singapore: no 2-year plans, no need to visit a store – ever". Tech in Asia. Retrieved 22 June 2016.
  14. ^ "New 4G MVNO launching in Singapore". Telecom Asia. Retrieved 22 June 2016.
  15. ^ "Circles.Life is the new digital telco in town: Here's what you need to know". www.hardwarezone.com.sg. Retrieved 22 June 2016.
  16. ^ Choudhury, Amit Roy. "Circles.Life starts offering mobile plans". The Business Times. Retrieved 22 June 2016.