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|Headquarters||New York City, United States; London, United Kingdom|
Number of employees
Conduit Ltd. is an international software company which currently sells a DIY mobile app platform that enables small and medium-sized businesses to create, promote and manage their mobile apps. The new brand name Como was originally Conduit Mobile. The company started in 2005 and reinvented itself in 2013, spinning off the website toolbar business that made it the largest Internet company in Israel at the time. 
The company's main product is Como, a mobile development platform that allows users to create native and web mobile applications for smartphones. About one million apps have been created, reaching about ten million daily visitors as of June 2014. App creation for its App Gallery is free and it charges a monthly subscription fee to place apps on the Apple Store or Google Play.
The company sold its Conduit website toolbar product in 2013 and no longer offers toolbars, the business that initially brought it to prominence.
Conduit was founded in 2005 by Shilo, Dror Erez, and Gaby Bilcyzk. Between years 2005 and 2013, it ran a successful but controversial toolbar platform business. This toolbar is flagged by most antivirus software as potentially unwanted and adware. Conduit's toolbar software is often downloaded by malware packages from other publishers.
One of the first successes with this new app maker platform happened in 2012. The platform was used to create NFL player and European soccer-team branded apps.
The company had more than 400 employees in 2013. In September same year, Conduit spun off its entire website toolbar business division, which combined with Perion Network. After the deal, Conduit shareholders owned 81% of Perion's existing shares and both Perion and Conduit remained independent companies. The substantial size of the Conduit user base allowed Perion to immediately surpass AOL in U.S. searches.
Como announced it would purchase Keeprz, a mobile customer loyalty platform, for $45 million.
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- Keenan, Thomas P. (August 1, 2014). Technocreep: The Surrender of Privacy and the Capitalization of Intimacy. Greystone Books. ISBN 978-1-77164-122-7.
- Neal Ungerleider (January 23, 2012). "Hashtag Hail Mary: Social Media Blitzes The Super Bowl". FastCompany. Retrieved March 13, 2013.
Conduit, an Israeli firm with several prominent sports clients including soccer teams Barcelona, Real Madrid, and Chelsea, launched a series of player-branded apps and toolbars.
- Jeremy Quittner (January 1, 2013). "The "Real Valuation" Is About Having Fun". Inc. Magazine. Retrieved March 13, 2013.
- Ingrid Lunden (October 7, 2013). "After Buying Wibiya For $45M, Conduit Discontinues Product As It Shifts Away From Toolbars". TechCrunch.
- Angeles, Sara (July 28, 2015). "18 Best App Makers". BusinessNewsDaily.
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