Perion Network

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Perion Network Ltd.
IndustryAd-tech, Internet
FounderYaron Adler, Ofer Adler
HeadquartersHolon, Israel
Area served
Key people
Doron Gerstel (CEO)
Maoz Sigron (CFO)[1]
Tal Jacobson (GM)
Ran Cohen (CPO)

Daniel E. Aks (GM)
Dan Mano (GM)

Shai Alfandary (GM)
ProductsCodeFuel, Undertone, MakeMeReach, Smilebox, ContentIQ
RevenueIncrease US$330.75 million (2014)
Increase US$55.29 million (2014)
Increase US$42.82 million (2014)
Number of employees
400 (as of April 30, 2015)

Perion is an Israel-based ad-tech company providing engagement and monetization applications for web and mobile based digital businesses.[2] Their headquarters are in Holon, Israel, with offices in San Francisco, New York City, Boston, Chicago, Washington DC, Los Angeles, Atlanta, Milan, Hamburg, Düsseldorf, Paris and Barcelona.[3][4]


Perion was formerly IncrediMail, an email company founded in 1999 by cousins Yaron and Ofer Adler.[5] Soon after its founding, they raised $3.3 million from private and institutional sources and IPOed on NASDAQ in January 2006. They listed on the Tel Aviv Stock Exchange in 2007.[6]

Perion was managed by its original founders until August 2010, when Josef Mandelbaum was appointed CEO.[7] Mandelbaum had previously been CEO of American Greetings Interactive, the internet branch of American Greetings. In August 2011 Perion acquired the Redmond-based Smilebox for $32 million. Smilebox is an application for creating slideshows, ecards, invitations and other digital photo albums.[8][9]

In November 2011 they changed the company name to Perion, the Hebrew word for productivity. In November 2012 Perion purchased Israel-based SweetPacks (aka SweetIM) for approximately $41 million.[10][11] SweetPacks produced a variety of downloadable content for everyday use. In January 2014, they acquired Conduit's ClientConnect business in an all-stock transaction valued at $660 million.[12]

In June 2014, the firm acquired San Francisco based GrowMobile.[13] In February 2015, it acquired Paris-based MakeMeReach - a social media advertising platform.[14] After their move to Holon, Perion Network incorporated CSR policies into their corporate strategy. 2% of its net profits is donated and all employees are permitted to spend up to 40 hours per year volunteering in the community.[15]

In December 2015, the firm acquired the digital advertising company Undertone for $180 million.[16][17] In January 2017, it announced the appointment of new CEO Doron Gerstel, effective April 2017, followed by the announcement of Josef Mandelbaum stepping down from the company.[18]


Undertone provides cross-screen and digital ad experiences. CodeFuel provides search syndication.[4] MakeMeReach is a social media marketing tool. The company's mobile and desktop apps are Smilebox,[19] a desktop and mobile app for customizing and animating ecards, slideshows and invitations.[20]

The original IncrediMail email platform shut down on March 20, 2020.[21]

See also[edit]


  1. ^ "Perion Announces Departure of Ophir Yakovian; Vice President of Finance Maoz Sigron Appointed as New CFO". Retrieved 2018-02-06.
  2. ^ "Perion moves closer to mobile ad tech with new acquisition". The Times of Israel. Retrieved 2017-06-06.
  3. ^ "Perion Network Ltd". The New York Times.New York Times
  4. ^ a b "Perion to Participate in ad:tech San Francisco 2015".New York Times. Retrieved May 19, 2015
  5. ^ "IncrediMail - Israel's incredible story". Retrieved 2017-06-06.
  6. ^ "TASE Site - Company: PERION NETWORK - Summary - Share: PERION NETWORK 01095819".
  7. ^ "Josef Mandelbaum Joins IncrediMail as Chief Executive Officer". Business Wire. Retrieved July 7, 2010
  8. ^ "Smilebox to be acquired by IncrediMail for up to $40 million". Aislyn Greene, Puget Sound Business Journal. Retrieved August 1, 2011
  9. ^ "IncrediMail Buys Online Photo Album And Slideshow Creator Smilebox For Up To $40 Million". Robin Wauters, Tech Crunch. Retrieved August 1, 2011
  10. ^ "SweetPacks Acquisition Call".Nasdaq. Retrieved November 8, 2012
  11. ^ "Holy Emoticons Batman! — Perion Network Acquires SweetPacks For $41M". Mike Butcher, Tech Crunch. Retrieved November 8, 2012
  12. ^ Reuters Editorial. "Israel's Perion buys mobile advertising firm Grow Mobile". Reuters UK. Retrieved 2017-06-06.
  13. ^ "Perion extends Microsoft deal, ups mobile business".David Shamah, Times of Israel. Retrieved August 1, 2014
  14. ^ "Perion moves closer to mobile ad tech with new acquisition".David Shamah, Times of Israel. Retrieved February 12, 2015
  15. ^ "Perion in CR push following merger".Ethical Performance
  16. ^ "Ad tech firm Perion buys Undertone for $180 million in cash". Reuters. 1 December 2015.
  17. ^ "Perion's 'Undertone' Division Announces Collaboration with The Associated Press for 'First-To-Market' Opportunity on Top 25 Sports Poll" (PDF).
  18. ^ "Perion Networks names Doron Gerstel CEO - Globes English". Globes (in Hebrew). 24 January 2017. Retrieved 2017-06-06.
  19. ^ "Smilebox".
  20. ^ "MikiKolko, Perion, Analytics, Mobile Marketing, Israel".India goes digital- Videos
  21. ^ "Dear valued customer".