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Crest Whitestrips were introduced in 2001. The product is used by placing a disposable plastic strip directly onto the teeth that contains an enamel-safe whitening gel. It is reported to be most effective on yellow and heavily stained teeth.
Since 2010, the new "3D" range was introduced. The new "Advanced Seal" is a technological advancement from the older Crest Whitestrips. The strips are now non-slip, and also whiten more teeth because each strip is longer. These are available with the strongest retail 3D Advanced Vivid and 3D Professional Effects Whitestrips.
U.S. dentists also offer a specialized Crest Whitestrips called "Supreme", which is more effective than retail versions due to the higher concentration of hydrogen peroxide.
Possible side effects from Whitestrips usage include gum irritation and white spots on the teeth for a few hours after use. Sensitivity can also temporarily occur. Whitestrips can also have a bleaching effect if they come in contact with clothing or skin. Whitestrips are not for use by children under the age of 18. The active ingredient is hydrogen peroxide.
According to a 2009 article in The Washington Post, Consumer Reports found Crest Whitestrips Supreme to be the best of the eight teeth whitening products it tested. This product was the most expensive kit tested by Consumer Reports.
Crest 3D White Whitestrips will only whiten natural teeth. The strips will not whiten caps, crowns, veneers, fillings or dentures. Do not use with dental braces. If you are in need of dental work, have dental work or have staining from medication, ask your dentist to determine if whitening is appropriate. Crest 3D White Whitestrips 3D range contains a NO-SLIP GRIP and is designed to hold well to teeth. Do not use on loose teeth or temporary or loose restorations.
Summary of products
|Model||Availability||Introduced||Length of use||Last of whiteness|
|Crest Whitestrips Classic
previously Crest Whitestrips
|Discontinued||May 2001||14 days||12 months|
|Crest Whitestrips Professional||Discontinued||2001||10 days||12 months|
|Crest Whitestrips Supreme||Dentist and online||September 2003||21 days||18 months|
|Crest Whitestrips Premium||Discontinued||January 2004||7 days||12 months|
|Crest Whitestrips Pro
previously Crest Whitestrips Premium Plus
|Discontinued||April 2005||10 days||18 months|
|Crest Whitestrips Renewal||Discontinued||January 2006||10 days||18 months|
|Crest Whitestrips Daily Multicare||Discontinued||March 2007||Daily||White after using system|
|Crest Whitestrips Advanced Seal||Discontinued||February 2009||14 days||18 months|
|Crest 3D Intensive Professional Effects||Discontinued||2011||7 days||12 months|
|Crest Whitestrips 3D Vivid||Instore and online||2009||10 days||12 months|
|Crest Whitestrips 3D Advanced Vivid||Instore and online||March 2010||14 days||12 months|
|Crest Whitestrips 3D Professional Effects||Instore and online||March 2010||20 days||12 months|
|Crest 3D White 2 Hour Express||Instore and online||2010||2 hours||3 months|
|Crest 3D White Supreme FlexFit||Online, Dentist, Instore||2013||14 days||18 months|
- Crest Whitestrips Supreme has 100 mg of gel with 14% hydrogen peroxide = 14 mg of hydrogen peroxide per upper strip.
- Crest Whitestrips Professional has 200 mg of gel with 6.5% hydrogen peroxide per upper strip
Crest has previously won awards from the following associations:
- The American Dental Association Seal
- Awards from Self and Brides Magazines
- Allure and Total Beauty Readers Choice Awards
- Landor Associates, 2009, Crest
- Washington Post, July 21, 2009, The Price of a Whiter Brighter Smile
- "FAQ Crest Whitestrips". Retrieved 2017-11-21.
- "Crest 3D Whitestrips Supreme strengths".
- "Crest Professional Effects".
- "Crest 3D White Whitestrips: Awards and Reviews".