Crest Whitestrips

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Crest Whitestrips is a line of tooth whitening products made by Procter & Gamble.


Crest Whitestrips were introduced in 2001.[1] The product is used by placing a disposable plastic strip directly onto the teeth that contains an enamel-safe whitening gel. It is reported to be most effective on yellow and heavily stained teeth.[2]

In 2010, the "3D" range of Whitestrips was introduced. The new "Advanced Seal" was a technological advancement from the older Crest Whitestrips. The strips are now non-slip, and also whiten more teeth because each strip is longer. These are available with the strongest retail 3D Advanced Vivid and 3D Professional Effects Whitestrips.[citation needed]

U.S. dentists also offer a specialized Crest Whitestrips called "Supreme", which is more effective than retail versions due to the higher concentration of hydrogen peroxide.[citation needed]

Possible side effects from Whitestrips usage include gum irritation and white spots on the teeth for a few hours after use. Sensitivity can also temporarily occur. Whitestrips can also have a bleaching effect if they come in contact with clothing or skin. Whitestrips are not for use by children under the age of 18.[3] The active ingredient is hydrogen peroxide.[citation needed]

According to a 2009 article in The Washington Post, Consumer Reports found Crest Whitestrips Supreme to be the best of the eight teeth whitening products it tested.[4] This product was the most expensive kit tested by Consumer Reports.[2]


Crest Whitestrips contain water, glycerin, hydrogen peroxide, carbomer 956, and sodium saccharin.[citation needed] Crest Whitestrips Professional Effects (Hong Kong Version) contains water, glycerin, carbomer 956, sodium hydroxide, and sodium saccharin.


Crest 3D White Whitestrips only whiten natural teeth. The strips do not whiten caps, crowns, veneers, fillings or dentures. They are not to be used with dental braces, loose teeth or temporary or loose restorations. Crest recommends that if customers are in need of dental work, have had dental work or have staining from medication, they ask a dentist if tooth whitening is appropriate.[5]

Summary of products[edit]

Model Availability Introduced Length of use Duration of whiteness
Crest Whitestrips Classic
previously Crest Whitestrips
Discontinued May 2001 14 days 12 months
Crest Whitestrips Professional Discontinued 2001 10 days 12 months
Crest Whitestrips Supreme Dentist and online September 2003 21 days 18 months
Crest Whitestrips Premium Discontinued January 2004 7 days 12 months
Crest Whitestrips Pro
previously Crest Whitestrips Premium Plus
Discontinued April 2005 10 days 18 months
Crest Whitestrips Renewal Discontinued January 2006 10 days 18 months
Crest Whitestrips Daily Multicare Discontinued March 2007 Daily White after using system
Crest Whitestrips Advanced Seal Discontinued February 2009 14 days 18 months
Crest 3D Intensive Professional Effects Discontinued 2011 7 days 12 months
Crest Whitestrips 3D Vivid In store and online 2009 10 days 12 months
Crest Whitestrips 3D Advanced Vivid In store and online March 2010 14 days 12 months
Crest Whitestrips 3D Professional Effects In store and online March 2010 20 days 12 months
Crest 3D White 2 Hour Express In store and online 2010 2 hours 3 months
Crest 3D White Supreme FlexFit Online, Dentist, In store 2013 14 days 18 months

Strengths available[edit]

  • Crest Whitestrips Supreme has 100 mg of gel with 14% hydrogen peroxide (14 mg) of hydrogen peroxide per upper strip.[6]
  • Crest Whitestrips Professional has 200 mg of gel with 6.5% hydrogen peroxide per upper strip.
  • Crest Whitestrips Professional Effects (Hong Kong Version) has 200 mg of gel with (14 mg) of sodium hydroxide as active ingredient.

See also[edit]


  1. ^ Landor Associates, 2009, Crest
  2. ^ a b Washington Post, July 21, 2009, The Price of a Whiter Brighter Smile
  3. ^ "Crest Toothpaste Collection". Retrieved 2021-04-10.
  4. ^ "Best Teeth Whitening Strips Reviews". Retrieved 2021-04-10.
  5. ^ "FAQ Crest Whitestrips". Retrieved 2017-11-21.
  6. ^ "Crest 3D Whitestrips Supreme strengths".

External links[edit]