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[[Brand]]s can reflect social values and changes, but many people have become weary of them.<ref>{{cite web|url=http://www.pedroguitton.com/phd_knowledge_center/pdf/LessonsIcons.pdf |title='&#39;Lessons from Cultural Icons - How to Create an Iconic Brand'&#39; |publisher=Pedroguitton.com |date= |accessdate=2012-03-29}}</ref> Many brands aspire to become cultural icons, but fail. Cultural icons are often timeless, imprinted in our consciousness. They can go through several stages, from "rumblings, undercurrents" via "catharsis, explosion" and "mass acceptance, ripple effect" to "glorification, representative value". While brands are rational and driven by features, cultural icons are emotional, free, driven by feeling, and creating emotional bonds. An example of "branding" might include the wearing of a consistent fashion look by such music stars as [[Michael Jackson]] or [[Elvis Presley]], and female [[Madonna (entertainer)| Madonna]], [[Britney Spears]] and [[Marilyn Monroe]]. Royal trappings or church garb could also be understood as a form of emotional iconography.
[[Brand]]s can reflect social values and changes, but many people have become weary of them.<ref>{{cite web|url=http://www.pedroguitton.com/phd_knowledge_center/pdf/LessonsIcons.pdf |title='&#39;Lessons from Cultural Icons - How to Create an Iconic Brand'&#39; |publisher=Pedroguitton.com |date= |accessdate=2012-03-29}}</ref> Many brands aspire to become cultural icons, but fail. Cultural icons are often timeless, imprinted in our consciousness. They can go through several stages, from "rumblings, undercurrents" via "catharsis, explosion" and "mass acceptance, ripple effect" to "glorification, representative value". While brands are rational and driven by features, cultural icons are emotional, free, driven by feeling, and creating emotional bonds. An example of "branding" might include the wearing of a consistent fashion look by such music stars as [[Michael Jackson]] or [[Elvis Presley]], and female [[Madonna (entertainer)| Madonna]], [[Britney Spears]] and [[Marilyn Monroe]]. Royal trappings or church garb could also be understood as a form of emotional iconography.
An icon is a , logo,picture etc


==Definition==
==Definition==

Revision as of 23:44, 20 June 2012

A cuckoo clock, symbol of the Black Forest and Germany.

A cultural icon can be a symbol, logo, picture, name, face, person, building or other image that is readily recognized and generally represents an object or concept with great cultural significance to a wide cultural group. A representation of an object or person, or that object or person may come to be regarded as having a special status as particularly representative of, or important to, or loved by, a particular group of people, a place, or a period in history.

In the media, many well-known manifestations of popular culture have been described as "iconic". Some writers say that the word is overused.[1][2][3]

Icons and brands

The Bond, 1918

Brands can reflect social values and changes, but many people have become weary of them.[4] Many brands aspire to become cultural icons, but fail. Cultural icons are often timeless, imprinted in our consciousness. They can go through several stages, from "rumblings, undercurrents" via "catharsis, explosion" and "mass acceptance, ripple effect" to "glorification, representative value". While brands are rational and driven by features, cultural icons are emotional, free, driven by feeling, and creating emotional bonds. An example of "branding" might include the wearing of a consistent fashion look by such music stars as Michael Jackson or Elvis Presley, and female Madonna, Britney Spears and Marilyn Monroe. Royal trappings or church garb could also be understood as a form of emotional iconography. An icon is a , logo,picture etc

Definition

Cultural icons may be national, regional or related to a city. And they can be symbols for a nation, or can evoke particular values held by that state. For example, France uses Marianne as a symbol of the French Revolution. Bruce Lee is a symbol for the martial arts and philosophical culture of insight and knowledge in the entire world.[5][6][7] Charlie Chaplin symbolises comical action while Clint Eastwood is a worldwide symbol for strength and masculinity. Jackie Chan is a global icon of comical stunts and martial arts based action.[8] Salvador Dalí is the worldwide icon for the bizarre and eccentric.[verification needed]

Media overuse

Some writers say that the terms "icon" and "iconic" have been overused. A writer in Liverpool Daily Post calls "iconic" "a word that makes my flesh creep", a word "pressed into service to describe almost anything".[1] The Christian Examiner nominates "iconic" and "amazing" to its list of overused words, finding over 18,000 "iconic" references in news stories alone, with another 30,000 for "icon", including use of it for SpongeBob SquarePants.[2]

See also

References

  1. ^ a b Let's hear it for the Queen's English, Liverpool Daily Post
  2. ^ a b Modern word usage amazingly leaves us yearning for gay, old times, Christian Examiner
  3. ^ Heard about the famous icon? We have - far too often, The Independent (London), January 27, 2007
  4. ^ "''Lessons from Cultural Icons - How to Create an Iconic Brand''" (PDF). Pedroguitton.com. Retrieved 2012-03-29.
  5. ^ Stein, Joel (14 June 1999). "Bruce Lee: With nothing but his hands, feet and a lot of attitude, he turned the little guy into a tough guy". The Time 100. New York: Time Inc. Retrieved 7 June 2010.
  6. ^ "From Icon to Lifestyle, the Marketing of Bruce Lee". nytimes.com. 11 December 2009. Retrieved 3 June 2011.
  7. ^ "Dragon's Heart: A kungfu master's living legacy". chinadaily.com. 5 January 2011. Retrieved 10 June 2011.
  8. ^ "Stuntman to Martial Arts Superstar Jackie Chan reveals the man behind the camera on CNN's Talk Asia". CNN-Asia Pacific. 9 April 2008. Retrieved 10 June 2011.

External links