DSW, Inc.

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DSW, Inc.
Formerly called
Shonac Corporation
Public company
Traded as NYSEDSW
Industry Retail
Founded January 20, 1969; 48 years ago (1969-01-20)[1]
Headquarters Columbus, Ohio
Number of locations
Key people
Jay Schottenstein, Chairman
Roger Rawlins, CEO
Jared Poff, CFO
Revenue Increase $2.711 billion (2016)[1]
Decrease $0.124 billion (2016)[1]
Total assets Increase $1.428 billion (2016)[1]
Total equity Increase $0.937 billion (2016)[1]
Number of employees
Website dswinc.com
DSW store in Saugus, Massachusetts

DSW, Inc. is a footwear retailer with 501 stores and an e-commerce website.

The company also owns private-label footwear brands including Audrey Brooke, Kelly & Katie, Lulu Townsend, and Poppie Jones.


The company was founded in 1969 as Shonac Corporation, as the shoe licensee for Value City.[1][2]

In July 1991, the company opened its first store, which was in Dublin, Ohio.[1]

In 1998, the company was acquired by Value City.[2]

By 1999, the company had 48 stores.[3]

In December 2004, the company was acquired by Retail Ventures, an affiliate.

In March 2005, the company experienced massive data theft, including customer data from 1.4 million credit card transactions.[4]

In June 2005, the company became a public company via an initial public offering.[5][6]

In April 2008, the company launched its e-commerce website.

In 2011, the company acquired Retail Ventures, its largest shareholder.[7]

In 2014, the company acquired 44% of Town Shoes, a chain of Canadian store stores, and entered into a licensing agreement for the DSW name.[8]

In February 2016, the company acquired Ebuys for $62.5 million.[9]

In July 2016, the company added shoes for children to its inventory.[10]

In August 2016, the company entered into a franchising agreement with Apparel Brands to open DSW stores in the Middle East.[11]

In March 2017, the company reached a deal with Under Armour to carry Under Armour shoes in DSW stores.[12]

In June 2017, the company opened a store in Oman, its first store in the Middle East.[13]


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