DYKR

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DYKR (96.7 WRocK Bacolod)
City Bacolod City
Broadcast area Western Visayas Region
Branding 96.7 WRocK Bacolod
Slogan "The Heart of Lite Rock"
"The Philippines' Original Lite Rock Radio"
Frequency 96.7 MHz
First air date 1993
Format Soft rock
Power 5,000 watts
Class A,B,C
Callsign meaning DYKR
(WRocK in reverse)
Owner ACWS - United Broadcasting Network

DYKR, broadcasting as 96.7 WRocK Bacolod, was a music FM radio station owned by ACWS - United Broadcasting Network (also operating under the trade name WRocK Entertainment) in the Philippines. The station's studio and transmitter is located at Mandalagan St., Bacolod City. The main format of the station is soft rock music.

Background[edit]

In 1993, ACWS - United Broadcasting Network, Inc. (ACWS-UBN) established the Bacolod radio station DYKR, more popularly called 96.7 WRocK Bacolod, on the FM band. 96.7 WRocK Bacolod was jointly run by Exodus Broadcasting Company (a sister company of ACWS-United Broadcasting Network, Inc.).

On October 6, 2008, it has been announced that Elizalde Group of Companies' Manila Broadcasting Company (MBC) has purchased WRocK from the Hodreal family, owners of ACWS-UBN, for PhP229.6 million. However, due to radio guidelines, MBC is not allowed to own more than one radio station. As such, the frequency used by the WRocK Manila radio station was assigned to Cebu Broadcasting Company.

While the Manila radio station (DWRK, now broadcasting as 96.3 Easy Rock) is under the control of MBC's subsidiary Cebu Broadcasting Company, ACWS-UBN retains control of the WRocK provincial stations after the said acquisition. In the same year of acquisition, ACWS-UBN decided to re-establish the original WRocK format via online stream branding it as "WRocK Online" through Hayag.com while DYKR was relaunched as a separate entity from WRocK Online.

In 2010, the station and another station in Davao, as well as WRocK Online, were discontinued (the Davao station became under the UMBN blocktimer and rebranded as 95.5 Hit Radio then to Retro 95.5 in 2016) and DYRK (Cebu) is now the sole station that still exists amongst the provincial stations.

Other WRocK stations[edit]

Branding Callsign Frequency Power (kW) Coverage
WRocK Online* Link Internet
96.3 WRocK Cebu DYRK-FM 96.3 MHz 10 kW Cebu
96.7 WRocK Bacolod* DYKR-FM 96.7 MHz 5 kW Bacolod
Retro 95.5 (formerly WRocK Davao)** DXKR-FM 95.5 MHz 10 kW Davao

*-Inactive
**-Now under blocktime agreement with UMBN

See also[edit]

External links[edit]