Danish Fashion Institute

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Danish Fashion Institute (DAFI) is a network organization established by the Danish fashion industry in 2005.[1] With more than 100 member companies, DAFI's purpose is to facilitate initiatives that benefit the Danish fashion industry, but which companies cannot implement acting alone.

Copenhagen Fashion Week[edit]

DAFI's first big initiative was the establishment and development of Copenhagen Fashion Week, which had previously only existed as a trade fair event. Today, Copenhagen Fashion Week is an established international event with a show schedule of more than 40 shows, five fashion fairs, 2,400 brands exhibited and hundreds of activities for both professionals and the general public.[2][3]

Nordic Fashion Association and NICE[edit]

In 2008, DAFI created a pan-Nordic fashion network with Nordic Fashion Association in collaboration with its sister-organizations in Sweden, Norway, Finland and Iceland.[4] Nordic Fashion Association runs the sustainability project NICE (Nordic Initiative, Clean and Ethical) which supports and motivates fashion companies to integrate environmentally sustainable and socially responsible practices into their design and business models.[5]

In December 2009, DAFI and Nordic Fashion Association contributed to the United Nations Framework Convention on Climate Change (COP15) by gathering 650 fashion industry professionals, experts and NGOs from across the globe in a conference that brought up visions and challenges for a sustainable fashion industry.[6] Another NICE conference was held in May 2012 with more than 1,000 participants.[7]

Other initiatives[edit]

Besides the above projects, DAFI works to strengthen the industry's competitiveness through knowledge-sharing workshops, seminars and conferences on topics like CSR, internationalization, business competencies, market trends and innovation.

As such, DAFI coordinated the Danish political initiative Modezonen, a collaboration with the Danish Chamber of Commerce, The Trade Council of Denmark, Danmarks Designskole, Teko, KEA, Copenhagen Business School and Danish Design Centre.[8] The purpose of Modezonen was to create a shared platform and prepare the fashion industry for global competition while making Denmark a significant fashion player and putting Copenhagen on a par with leading fashion metropolises. In February 2010, Modezonen launched fashionforum.dk, a media for the Danish fashion industry with articles, forums and job ads.[9]


  1. ^ Tran, Yen (2008). Fashion in the Danish experience economy: challenges for growth. Copenhagen: Samfundslitteratur. p. 112. ISBN 978-87-7071-009-1. 
  2. ^ Leiberg, Karin (August 5, 2009). "Copenhagen Fashion Week widens offerings". Sportswear International. Retrieved 31 July 2012. 
  3. ^ Moeran, edited by Brian; Pedersen, Jesper Strandgaard (2011). Negotiating values in the creative industries : fairs, festivals and competitive events. Cambridge: Cambridge University Press. pp. 284–5. ISBN 978-1-107-00450-4. 
  4. ^ "Dexigner Design Directory". Dexigner. Retrieved 31 July 2012. 
  5. ^ Pedersen, Niels (8 April 2011). "Økologisk tøj skal ikke ligne Birkenstock-müsli". Politiken. Retrieved 31 July 2012. 
  6. ^ Borrelli-Persson, Laird. "The Nordic Fashion Association Has A NICE Idea". Style.com. Retrieved 31 July 2012. 
  7. ^ Jack, Tullia. "Copenhagen Fashion Summit 2012". TheVine. Retrieved 31 July 2012. 
  8. ^ Pedersen, Niels (16 December 2011). "Modebranchens væksthus lukker ned". Politiken. Retrieved 31 July 2012. 
  9. ^ "Fashion Forum fortsætter med hjælp fra Kopenhagen Fur". Kopenhagen Fur. Retrieved 31 July 2012.