Darrell Bricker

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Darrell Bricker

Darrell Bricker is a Canadian author, pollster, public speaker and political commentator.



Bricker is the current Global CEO of Ipsos Public Affairs, a polling, research, marketing, and analysis company.[1]

While Bricker was completing his B.A. studies, he began to specialize in research, polling, and analysis methods. This led to further specialization during his M.A. and Ph.D.

After completing his Ph.D. at Carleton University in 1989, Bricker was hired in the Office of Prime Minister Brian Mulroney as the Director of Public Opinion Research.[2] After a year in the Prime Minister's Office, Bricker was hired by the Angus Reid Group, a polling and analysis company that eventually merged with Ipsos.


Bricker has published several academic articles and five books. All five books have become Canadian bestsellers:

  • Searching for Certainty: Inside the New Canadian Mindset, DoubleDay (2001)
  • What Canadians Think About Almost Everything, DoubleDay (2005)
  • We Know What You’re Thinking, HarperCollins (2009)
  • Canuckology, HarperCollins (2010)
  • The Big Shift, HarperCollins (2013)

Honorary Colonel[edit]

In 2010, The Queen's York Rangers, a Canadian Forces armoured reconnaissance reserve unit in Toronto, appointed Bricker as an honorary colonel. Honorary colonels are appointed by the Minister of National Defence for being "distinguished Canadians who have contributed to the country through business, politics, the arts, sports, education, entertainment, or through previous military service."[3]

Media commentator[edit]

As a pollster, Bricker is regularly called upon to give media commentary on a variety of topics, including Canadian politics, social demographics, immigration, military policy, industry and business affairs, and federal and provincial affairs. Bricker regularly writes columns for The National Post and the Globe and Mail.


Bricker also holds numerous other positions:[2][3]

  • Board Member, Laurier Institute for the Study of Public Opinion and Policy,
  • Member, Fundraising Cabinet, Fort York's Visitor Centre
  • Member, Royal Canadian Military Institute
  • Advisor, Economic Development Committee, Business Advisory Group for the City of Toronto
  • Member, American Association of Public Opinion Research
  • (Former) Doctoral Fellow, Social Science and Humanities Research Council


Bricker completed his B.A. in 1983 and his M.A. in 1984, both at Wilfrid Laurier University.[2] He completed his Ph.D. at Carleton University in 1989 and received an Honorary LL.D. from Wilfrid Laurier University in 2010.[4]


Bricker lives in Toronto with his wife, Nina, and his daughter, Emily.


  1. ^ "Message from Darrell Bricker | Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists". Ipsos.com. Retrieved 2014-02-16. 
  2. ^ a b c "Darrell Bricker - Laurier Alumni". Laurieralumni.ca. Archived from the original on 2014-02-01. Retrieved 2014-02-16. 
  3. ^ a b "Official Website of the Queen's York Rangers Regimental Association | BIOGRAPHIES". Qyrang.ca. Archived from the original on 2014-02-02. Retrieved 2014-02-16. 
  4. ^ "Darrell Brickert, LLD : Convocation Address" (PDF). Wlu.ca. Retrieved 2014-02-16.