Definition 6

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Definition 6
Industry Digital Marketing, sound design, Animation studio, Post-production
Predecessor iXL (1996-2001)
Creative Bubble (2001-2011)
Founded 1996
Headquarters Atlanta, United States of America
Key people
Jeff Katz (CEO)
Frank Radice (Expert In Residence)

Definition 6 is a digital marketing agency that was founded in Atlanta in 1996. The agency received industry recognition[1] for an online video it created in January 2010 for Coca-Cola, entitled "Happiness Machine".[2]


Definition 6 is a full-service digital marketing agency. It is headquartered in Atlanta and has offices in New York City and London.[3] The agency is backed by Navigation Capital Partners, an Atlanta-based private equity firm.[4] In August 2009, Definition 6 acquired Creative Bubble,[5] a video and post-production and sound engineering company based in New York. In December 2009, Definition 6 acquired Leach Communications,[6] a public relations firm based in New York. In September 2012, Definition 6 acquired Synaptic Digital, an earned media and strategic content distributions company.[7] Barry Sikes took over as CEO of Definition 6 from Michael Kogon on September 12, 2013.[8]




  • CLIO Gold Interactive Award (CLIO Awards May 2010)[1]
  • Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine" (July 2010)[15]

Former leadership[edit]


External links[edit]