Digital Green

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Digital Green is an independent non-governmental organization that focuses on training farmers to make and show short videos where they record their problems, share solutions and highlight success stories.[1][2] It was first conceived as a project in Microsoft Research India's Technology for Emerging Markets in 2006 by Rikin Gandhi and his colleagues.[3] It later branched out as an independent NGO in 2008.[4][5][6]

Digital Green's approach is primarily a technology-enabled means of behavior change communication, which is cost-effective, scalable, and brings together researchers, development practitioners, and rural communities to produce and share locally relevant information through videos.[3][5] In a controlled evaluation, on a cost per adoption basis, Digital Green was shown to be at least 10 times more effective, per dollar spent, than a conventional extension system.[3]

Digital Green works across seven states in India, parts of Ethiopia, Ghana and Afghanistan. The organization engages over 150,000 farmers (over 70% women) in more than 2,000 villages.[6] It received an Rs 3 crore Global Impact Award from Google in 2013,[7] and Manthan award in 2012.[8] Rikin Gandhi, the Chief Executive Officer of Digital Green, was awarded IFA Norman Borlaug Award[9] by the International Fertilizer Industry Association in 2012.

Wonder Village and Farmer Book[edit]

Digital Green has developed two social online games, Wonder Village and Farmer Book. Through these games, players set up a simulated village economy and have opportunities to relate with the actual farmers that the organization works with in the field. Players are placed in a resource-constrained setting and pursue quests like setting up small farms of paddy and maize and supplying raw materials to farmers' markets. The game follows a so-called "freemium" model which allows users to play for free and allows users to purchase virtual currency to advance more quickly. Deniss Berezins composed the music for Wonder Village.[10]

Events & Workshops[edit]

References[edit]

  1. ^ Biswas, Soutik (September 11, 2013). "Digital Indians: Rikin Gandhi helps farmers with video". BBC News, Delhi. Retrieved December 10, 2013. 
  2. ^ van Vark, Caspar (September 25, 2013). "Improving access to services for women in agriculture". theguardian.com. Retrieved December 10, 2013. 
  3. ^ a b c Gandhi, Rikin; Veeraraghavan, Rajesh; Toyama, Kentaro; Ramprasad, Vanaja (Spring 2009). "Digital Green: Participatory Video and Mediated Instruction for Agricultural Extension". Information Technologies & International Development. 5 (1): 1–15. 
  4. ^ "Technology for Emerging Markets". Microsoft. Retrieved December 10, 2013. 
  5. ^ a b Revkin, Andrew C. (April 5, 2013). "Knowosphere at Work: Farmer-to-Farmer Video Advice Boosting Yields". dotearth.blogs.nytimes.com. Retrieved December 10, 2013. 
  6. ^ a b Bornstein, David (April 3, 2013). "Where YouTube Meets the Farm". opinionator.blogs.nytimes.com. Retrieved December 10, 2013. 
  7. ^ "Google Impact Challenge | India". Retrieved December 10, 2013. 
  8. ^ "The Manthan Award South Asia and Asia Pacific". Archived from the original on December 14, 2013. Retrieved December 10, 2013. 
  9. ^ "2012 IFA Norman Borlaug Award". International Fertilizer Industry Association. Archived from the original on December 13, 2013. Retrieved December 10, 2013. 
  10. ^ Digital Green (2011). "Wonder Village Game Credits". Digital Green. Retrieved 2014-06-14. 

External links[edit]