DivX, Inc.

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DivX, Inc.
IndustryVideo Technology
HeadquartersSan Diego, California, USA
Key people
Kevin Hell
Jerome "Gej" Vashisht-Rota
ProductsDivX Software for Windows, DivX Pro for Windows, DivX Software for Mac, DivX Pro for Mac
DivX headquarters in San Diego

DivX, Inc. (now DivX, LLC and also formerly known as DivXNetworks, Inc.), is a privately held video technology company based in San Diego, California. DivX, LLC is best known as a producer of three codecs: an MPEG-4 Part 2-based codec, the H.264/MPEG-4 AVC DivX Plus codec and the High Efficiency Video Coding DivX HEVC Ultra HD codec. The company's software has been downloaded over 1 billion times since January 2003.[1] DivX, LLC's offerings have expanded beyond the codec to include software for viewing and authoring DivX-encoded video. DivX, LLC also licenses its technologies to manufacturers of consumer electronics devices and components used in these devices, of which over 1 billion DivX-enabled devices[2] have shipped worldwide. DivX certifies that these licensed products are able to properly play DivX-encoded video.


The origin of DivX, Inc. began with video engineer Jerome Rota (aka Gej), who made the original "DivX ;-)" codec available on his personal website after he had reverse-engineered the Microsoft MPEG-4 V3 codec. Gej was looking for a way to compress his portfolio so he could transmit it using the Audio Video Interleave file format (AVI).[3] The codec became popular because it enabled reasonable quality video transmission over the internet (see DivX). Co-founder Jordan Greenhall, a former Mp3.com executive, learned of the codec from friends, and used it to download a copy of "The Matrix".[3] Greenhall eventually got in touch with Gej through an underground Dutch hacker group after a multi-month search.[3] In early 2000, Greenhall put forward the idea of using the "DivX ;-)" codec to found a company. With co-founders Joe Bezdek, Darrius Thompson and Tay Nguyen, Greenhall and Gej created DivXNetworks, Inc. After coming under scrutiny for the original "DivX ;-)" codec, which was not a clean room design codec, DivXNetworks created a new, clean room codec.[4]

DivX, Inc. incurred net losses from its creation through the second quarter of 2005.[5] The company was profitable for fiscal years 2005–07.[5]

DivX, Inc. went public on September 27, 2006. In December 2006, DivX, Inc. was added to the Russell 2000 and Russell 3000 Indexes.[6]

In October 2010, Sonic Solutions completed their acquisition of DivX.[7]

In February 2011, Rovi Corporation acquired Sonic Solutions (including the DivX business).[8]

In April 2014, Rovi Corporation sold the DivX and MainConcept business to Parallax Capital Partners and StepStone Group.[9]

In February 2015, NeuLion, Inc. acquired DivX, LLC.[10]

In February 2018, a deal was finalized to sell certain DivX assets, intellectual property and subsidiaries from NeuLion, Inc. to Fortress Investment Group.[11]

Revenue streams[edit]

DivX, LLC licenses its technologies to manufacturers of consumer electronic devices. DivX, LLC also licenses its technologies to manufacturers of integrated circuits designed to be used in consumer electronic devices. For example, on September 12, 2007, DivX, Inc. announced a licensing agreement with Qualcomm that allows the chip manufacturer to include DivX, Inc.'s technology in its video-enabled chipsets.[12]

In addition to licensing, DivX, Inc. also certifies devices that can encode and/or play-back videos using the company's codec according to DivX, Inc.'s standards. The company has certified DVD players, digital televisions, digital cameras, portable video players, and portable video recorders. DivX, Inc.'s partners have shipped over 1 billion certified consumer electronic devices, representing over 2500 product models.[2] Partners include LG Electronics, Philips Electronics, Samsung Electronics, and Sony Electronics.

The licensing and certification agreements that DivX, Inc. strikes with its partners usually entitle DivX, Inc. to receive a per-unit royalty for every device shipped that incorporates DivX, Inc.'s technology and is certified by DivX, Inc. Approximately 75% of all royalties DivX, Inc. received are for products sold in countries outside of the United States,[5] as DivX-encoded video is more popular in certain regions outside of the United States than it is in the United States. Royalties resulting from licensing are approximately $1 to $2 per unit shipped.[13]

Prior to November 2007, DivX, Inc. also received revenue from Google by providing the option to download the Google Toolbar when downloading the DivX Player from the company's website. In November 2007, DivX, Inc.'s contract with Google expired, and the company started distributing a co-branded version of the Yahoo! Toolbar and a version of Internet Explorer 7 that was pre-configured with Yahoo! tools.[14] DivX Inc.'s financial reporting for the third quarter of 2008 indicated that the Yahoo! deal was proving to be more lucrative than the previous Google deal.[15] Soon after the company reported third quarter results, however, Yahoo! advised DivX, Inc. that it would cease making payments under the contract.[16] DivX, Inc. responded by suing Yahoo! in California Superior Court seeking damages and specific performance of the contract.[17] The company acknowledged, though, that its breach of the prior contract would materially affect its financial performance for 2008 and 2009. (In the first nine months of 2008, the Yahoo! deal accounted for 21% of DivX, Inc.'s revenue.)[15] DivX, Inc. and Yahoo! settled their dispute in August 2009.[18] Under the settlement, Yahoo! paid $9.5 million to DivX, Inc.[18] In March, 2009, DivX, Inc. entered into a new promotion and distribution agreement with Google.[18] Under the agreement DivX, Inc. would distribute Google products such as the Chrome browser and Google Toolbar along with its own products and would receive fees from Google for successful activations of these products.[18]


Stage 6 was a user-generated content site run by DivX, Inc. that was similar to YouTube but that allowed for uploading and viewing of high-definition video. Anyone could upload a video to Stage6 and make it available for viewing for free. All videos on Stage6 were playable on all consumer electronics devices that DivX had certified as being capable of playing DivX encoded video. Stage6 contributed to divx.com becoming one of the top 200 most-visited websites according to the site Alexa.com.[19] Stage6 received a "Very Good" rating from PC World Magazine.[20]

On September 6, 2007, DivX, Inc. filed a declaratory judgment action in federal district court in San Diego against Universal Music Group, Inc.[21] In the lawsuit, DivX, Inc. sought a declaration from the court that DivX Inc.'s operation of Stage6 fell within the safe harbor protection provided by the Digital Millennium Copyright Act for hosting websites against claims of copyright infringement.[21] Previously, UMG had demanded that DivX, Inc. take a license from the company to cover works on Stage6 that it owned and, in addition, pay UMG $30 million for past damages.[22] On October 16, 2007, UMG filed an action against DivX, Inc. in federal district court in Los Angeles for copyright infringement. UMG then moved to have the San Diego action dismissed in favor of the Los Angeles action. On February 5, 2008, the judge in the San Diego action granted UMG's motion to dismiss.[22]

On July 24, 2007, DivX, Inc. announced that it intended to separate Stage6 into its own separate private company because Stage6's success has resulted in significant expenses that have impacted DivX, Inc.'s bottom line.[19] In December 2007, DivX, Inc. announced that it needed additional time to consider the alternatives available to the company with respect to the future of Stage6.[23]

On February 25, 2008, DivX, Inc. announced its plan to permanently shut down Stage6 on February 28, 2008 instead of selling it or spinning it off.[24]

Prior to the decision to close the site, disagreements within DivX, Inc. on what to do with site appears to have led to the resignations of senior personnel, including co-founders Jordan Greenhall and Darrius Thompson.[25]

Acquisitions and investments[edit]

In August 2007, DivX, Inc. announced that it had acquired the assets of Veatros, LLC, a Lawrence, Kansas-based company.[26] Veatros developed video processing technology at the University of Kansas' Information and Telecommunication Technology Center.[27] The technology can be used for video search and discovery. The deal was for $2 million in cash plus an additional $2.5 million upon completion of certain technology-related milestones.[28]

In November 2007, DivX, Inc. purchased Aachen, Germany based MainConcept AG.[29] DivX, Inc. paid $22 million for the company, and will pay up to additional $6 million upon the completion of certain milestones in 2008.[30] MainConcept developed and distributes one of the most popular codecs using the H.264 standard.


  • DivX, Inc. was ranked No. 1 in Entrepreneur Magazine's Hot 500 list for 2007.[31]

Stock Price[edit]

Since the company went public in September 2006, its stock price has disappointed many. The IPO price for the company's shares was $16. The price initially rose quickly as a result of positive reports from financial companies initiating coverage of the company and a favorable commentary on the stock by Jim Cramer on his popular television show Mad Money.[32] The stock rose to over $30 per share. Cramer's view soon soured, however.[33] In April 2007, the company's CFO resigned.[34] Shortly afterward, the company announced earnings for the first quarter of 2007 that were below analyst estimates, even though management had earlier made a rare positive preannouncement on revenue.[35] This combination of events contributed to a slide in the stock price to a level below the IPO price. Uncertainty about the company's future has kept the stock price below the IPO price (the stock closed on May 14, 2009 at $4.79). A number of factors have contributed to the uncertainty: weak guidance from management, resignation of key personnel, the shutdown of Stage6, serious competitive threats, and a slowdown in the market for DVD players, which are a major source of the company revenue.

Initial funding[edit]

In September 2000, Zone Ventures of Los Angeles, California, as well as Tim Draper and several other investors from the Draper Fisher Jurvetson family of funds provided the initial round of investment.

On June 4, 2002, DivXNetworks received an additional $6 million. Zone Ventures was again one of the largest investors, deriving funds from the WI Harper group. Draper Atlantic and the Wasatach Venture Fund also invested, and Tim Draper made another personal investment. At the time, this put DivX's total equity financing at over $11.5 million.

In May 2004, DivX raised an additional round of $7 million, investors included Draper-affiliate Zone Ventures, WI Harper Group, Draper Atlantic, Wasatch Venture Fund, Springboard-Harper, Tim Draper, Cardinal Venture Capital, ALi Corporation, and Cyberlink International Technology Corp. In October 2005, the company announced closing a $17 million round from Insight Venture Partners.

DivX, Inc. raised over $108 million in its Sep. 27, 2006 IPO.[36]


  1. ^ "Archived copy". Archived from the original on September 12, 2015. Retrieved August 27, 2015.
  2. ^ a b Corporation, Rovi. "Rovi Celebrates 1 Billion DivX Device Milestone at IBC".
  3. ^ a b c Lisa M. Bowman (March 6, 2002). "DivX Creator Goes to Hollywood". CNET. Retrieved September 27, 2007.
  4. ^ Dvorak, John (September 16, 2003). DivX Reloaded. PC Magazine. p. 53.
  5. ^ a b c DivX, Inc. (August 14, 2007). "Form 10-Q for Quarter Ending June 30, 2007". SEC. Retrieved September 9, 2007.
  6. ^ "DivX, Inc. Joins Russel 3000 Index" (Press release). DivX, Inc. December 14, 2006. Archived from the original on February 16, 2007. Retrieved September 14, 2007.
  7. ^ Sonic Solutions (October 17, 2010). "Sonic Completes DivX Acquisition". roxio.com. Archived from the original on October 17, 2010. Retrieved October 17, 2010.
  8. ^ "Rovi Corporation Successfully Completes Tender Offer for Shares of Sonic Solutions". Retrieved 14 February 2011.
  9. ^ "Rovi Sells DivX, MainConcept Businesses". RTT News.
  10. ^ Dreier, Troy. "NeuLion Acquires DivX, Creates a Full Online Video Solution". streamingmedia.com. Streaming Media. Retrieved 8 January 2015.
  11. ^ Inc., NeuLion,. "NeuLion Closes Transaction With An Affiliate of Fortress Investment Group". GlobeNewswire News Room. Retrieved 2018-02-23.
  12. ^ "DivX Mobile Ecosystem Continues to Expand" (Press release). DivX, Inc. September 12, 2007. Retrieved September 22, 2007.
  13. ^ Michael Kanellos (December 15, 2006). "DivX Watches HDTV as its Compression Technology Expands". ZDNet News. Archived from the original on May 6, 2008. Retrieved September 27, 2007.
  14. ^ Michael Garrett (September 28, 2007). "DivX Replaces Google Partnership With . . . Yahoo?". Profy.com. Retrieved November 10, 2007.
  15. ^ a b DivX, Inc. (November 7, 2008). "Form 10-Q for Quarter Ending September 30, 2008". SEC. Retrieved November 23, 2008.
  16. ^ Chloe Albanesius (November 18, 2008). "Yahoo Sued for Breach of DivX Contract". PC Magazine. Retrieved November 23, 2008.
  17. ^ "Divx Revises 2008 Guidance; Files Lawsuit Against Yahoo! for Intentional Breach of Contract" (Press release). DivX, Inc. November 17, 2008. Archived from the original on January 3, 2009. Retrieved November 23, 2008.
  18. ^ a b c d DivX, Inc. (November 9, 2009). "Form 10-Q for Quarter Ending September 30, 2009". SEC. Retrieved February 14, 2010.
  19. ^ a b . "DivX Announces Plans to Maximize Value and Growth Potential of Core Businesses and Stage6.com" (Press release). DivX, Inc. July 24, 2007. Retrieved September 9, 2007.
  20. ^ . "DivX Stage6 Beta Review". PC World. August 21, 2007. Retrieved September 9, 2007.
  21. ^ a b . "DivX Requests Federal Court Affirmation of DMCA Protection for Stage6" (Press release). DivX, Inc. September 6, 2007. Retrieved September 9, 2007.
  22. ^ a b . Davis Freeberg (February 7, 2008). "Lawyers Guns & Money: Can DivX's Safe Harbor Protect Them From Stage6 Pirates?". Davis Freeberg's Digital Connection. Retrieved July 9, 2008.
  23. ^ . "DivX Announces Resignation of R. Jordan Greenhall from Its Board of Directors" (Press release). DivX, Inc. December 20, 2007. Retrieved July 9, 2008.
  25. ^ Michael Arrington (February 26, 2008). "Serious Drama, and Lots of Stupidity Behind Stage6 Shutdown". TechCrunch. Retrieved July 8, 2008.
  26. ^ "DivX Acquires Technology for Enhanced Video Search and Discovery Services" (Press release). DivX, Inc. August 22, 2007. Retrieved November 18, 2007.
  27. ^ "Technology Developed at KU Acquired by Digital Media Company". digitalmediawire. August 23, 2007. Retrieved November 18, 2007.
  28. ^ Mark Hefflinger (October 9, 2007). "DivX Acquires Video Digital Processing Firm Veatros". University of Kansas. Retrieved November 18, 2007.
  29. ^ Om Malik (November 16, 2007). "DivX Bets Big on H.264, Buys MainConcept". NewTeeVee.com. Retrieved January 4, 2008.
  30. ^ "DivX Acquires MainConcept AG, Leading Provider of H.264 Technology". DivX, Inc. November 14, 2007. Archived from the original on December 5, 2008. Retrieved January 4, 2008.
  31. ^ "Entrepreneur Magazine's Hot 500: the Fastest Growing Businesses in America". Entrepreneur Magazine. 2007. Retrieved September 27, 2007.
  32. ^ Jon C. Ogg (September 30, 2006). "Cramer Loves DivX". 24/7 Wall Street. Retrieved July 6, 2008.
  33. ^ Jon C. Ogg (December 20, 2006). "Cramer Revisits DivX, But Not the Way You Would Guess". 24/7 Wall Street. Retrieved July 6, 2008.
  34. ^ DivX, Inc. (April 24, 2007). "Form 8-K". U.S. Securities and Exchange Commission. Retrieved July 6, 2008.
  35. ^ Frank Kurzio and Larsen Kusick (November 15, 2007). "DivX Dicey, But Possibly Doable". TheStreet.com. Retrieved July 6, 2008.
  36. ^ DivX, Inc. (March 17, 2008). "Form 10-K Annual Report for 2007". SEC. Retrieved June 28, 2008.

External links[edit]