This section needs expansion with: information on the beginning and early history of the company. You can help by adding to it. (July 2013)
The Dolly Madison Bakery was started in 1937 and was named after Dolley Madison, the wife of President James Madison, although with the first name spelled differently. The brand used for a successful ice cream sold for decades in the United States in the mid-1900s. The logo featured a silhouette of Dolly Madison. This brand was among the products that were liquidated by Hostess due to its announced plans to go out of business on November 16, 2012. Apollo Global Management, who acquired Hostess Brands' Twinkies in January 2013, also acquired the rights to the Dolly Madison snack cake brands, as well as the official corporate name to Dolly Madison and Hostess Brands, with plans to resume production of the products.
The wrappers were later redesigned and featured Snoopy on all the flavors. Charlie Brown was also on Zingers packages wearing a baseball cap.
Original Dolly Madison logo, used from 1969-mid 1980s.
Original Dolly Madison outlet bakery store logo, used from mid 1980s through November 2012
During the period when the packages featured Peanuts characters, the advertising agency for Dolly Madison products was Dancer Fitzgerald Sample's San Francisco branch—primarily due to its proximity to Schulz (based in nearby Santa Rosa).