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Don't Make Me Think

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Don't Make Me Think
First edition
AuthorSteve Krug
GenreWeb Design and Usability
Published2000 New Riders Press
Publication placeUnited States

Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability.[1] The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. Krug points out that people are good at satisficing, or taking the first available solution to their problem, so design should take advantage of this. He frequently cites Amazon.com as an example of a well-designed web site that manages to allow high-quality interaction, even though the web site gets bigger and more complex every day.

The book is intended to exemplify brevity and focus. The goal, according to the book's introduction, was to make a text that could be read by an executive on a two-hour airplane flight.

Originally published in 2000, the book was revised in 2005, and again 2013 to add a section about mobile UX, and has sold more than 700,000 copies.

In 2010, the author published a sequel, Rocket Surgery Made Easy, which explains how anyone working on a web site, mobile app, or desktop software can do their own usability testing to ensure that what they're building will be usable.[2]

The book has been referenced in college courses[3] and online courses on usability.[4]


  1. ^ a b Krug, Steve (2014). Don't make me think, revisited: a common sense approach to Web usability (Third ed.). San Francisco, California. ISBN 978-0-321-96551-6. OCLC 859556499.{{cite book}}: CS1 maint: location missing publisher (link)
  2. ^ Krug, Steve (2010). Rocket surgery made easy: the do-it-yourself guide to finding and fixing usability problems. Berkeley, California: New Riders. ISBN 978-0-321-65729-9. OCLC 499491845.
  3. ^ Tariq, Hira. "DGMA 2183-P01 Fundamentals of Interactive Media Spring 2017" (PDF). PRAIRIE VIEW A&M UNIVERSITY. Retrieved 8 February 2022.
  4. ^ "Don't Make me Think by Steve Krug (Book Summary)". Common Lounge. Retrieved 8 February 2022.

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