|Owner||Jacobs Douwe Egberts|
|Tagline||"No ordinary jar. No ordinary coffee."|
Douwe Egberts is a brand of coffee and a company which is majority-owned by Jacobs Douwe Egberts. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as The White Ox (De Witte Os), a general grocery shop which later developed into a company dealing specifically in coffee, tea and tobacco.
By 1925, it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert), and had introduced the red seal with initialism as its logo.In May 2017, Douwe Egberts launched aluminium coffee capsules across supermarkets.
Origin and tradition
Douwe Egberts' origins are in Joure, where Egbert Douwe established a grocery shop called "De Witte Os" ("The White Ox") in 1753. The company transferred to his eldest son Douwe Egberts in 1780, from whom it adopted its current name.
- "Heritage". demasterblenders1753.com.
- "Douwe Egberts also releases aluminium coffee capsules". RetailDetail. 2017-05-31. Retrieved 2017-11-03.